gTLD	Full Legal Name	E-mail suffix	Detail
.nrw	Minds + Machines GmbH	gmail.com	View

Mission
The Internet name space is becoming increasingly overcrowded and reasonable or relevant domain names for registrants and registrants’ businesses are scarce goods. Germany especially, as one of the healthiest economies worldwide, will profit from the expansion of the gTLD market, as the German ccTLD, .DE, is the most sought-after top-level domain of its kind (www.denic.de⁄en⁄background⁄statistics⁄international-domain-statistics⁄). Almost 15 million domain names are already registered under the .DE top-level domain, meaning most of the desired domain names are already registered or priced at levels unaffordable for most. The new geographic top-level domain .NRW for the German state of North Rhine-Westphalia will cater to the need for a stronger online presence of the region for the benefit of its population and businesses.
The goal of the .NRW top-level domain is to establish itself as the recognized choice for registrants who want to market and promote themselves and their websites to, and reach, the Internet-using public, for business, political, personal or any other purpose, through an association with the state of North Rhine-Westphalia; and, as the recognized top level domain name for Internet consumers to look for, to know which people, businesses, information sources or other online resource associates themselves with North Rhine-Westphalia or are trying to communicate with them.

DEMOGRAPHICS AND KEY FIGURES
North Rhine-Westphalia is the most populated and, at the same time, most densely populated state in Germany, with 17,8 million inhabitants. 36% of Germany’s large cities (29 out of 80) are located in the region of North Rhine-Westphalia. North Rhine-Westphalia has the highest GDP--543 billion in 2010--in Germany and therefore is one of the economic and industrial centers of the nation (http:⁄⁄www.nrwinvest.com⁄NRW_at_a_glance⁄index.php). This number accounts for more than 20% of Germany’s total GDP. North Rhine-Westphalia’s purchasing power also ranks amongst the highest in Germany, which makes it a highly desirable place for business (http:⁄⁄www.welt.de⁄wirtschaft⁄article13763660⁄Hier-leben-die-kaufkraeftigsten-Deutschen.html).

74,4% of North Rhine-Westphalia’s population (as of 2011) uses the internet on a regular basis, with a strong upward tendency, making a geographic top-level domain for the region, such as .NRW, ever more important (www.initiatived21.de⁄wp-content⁄uploads⁄2011⁄07⁄NOnliner2011.pdf).

PURPOSE & MISSION
The company aims to offer the people, businesses and organizations of North Rhine-Westphalia, as the most populated state in Germany, the chance to associate themselves, their products or services with North-Rhine Westphalia.

The specific purpose of the .NRW gTLD is to:

- Provide all those interested, who are from or have any relation to North Rhine-Westphalia, with a convenient and recognizable domain name that associates them and⁄or their information with the state of North Rhine-Westphalia.

- Provide all those interested, who are from or have any relation to North Rhine-Westphalia, a means of disseminating or seeking information about the issues, news, culture, lifestyle, entertainment, sports or any other topic having to do with North Rhine-Westphalia.

- Assist all those interested, who are from or have any relation to North Rhine-Westphalia, in selling or purchasing goods or services of any kind, or providing information, with a convenient and recognizable domain name that associates them and⁄or their goods or services with North Rhine-Westphalia.

- Provide a top-level domain name that provides an identifiable means of communicating with people, organizations and businesses that associate or identify with North Rhine-Westphalia.

- Provide the Internet-using individual, who is from or has any relation to North Rhine-Westphalia, with an additional choice of available domain names at a competitive price.

The mission of .NRW is:

- The promotion of North Rhine-Westphalia, its issues, causes, interests, perspectives, positions, policies, supporters and admirers by making domain names ending in .NRW available to all those who are from or have a relationship to North Rhine-Westphalia, who may want to use such .NRW domain names for their own political, business, personal or other legal purposes.

- The promotion of North Rhine Westphalia by having information of any and all types and for any and all legal purposes available and disseminated from websites and email addresses ending in .NRW for the registrants’ and users’ own purposes having a relationship to North Rhine-Westphalia.

- The promotion of North Rhine-Westphalia by allowing businesses, not-for-profits and individuals with a relationship to North Rhine-Westphalia to associate their products, services, information and selves with North Rhine-Westphalia.

- To allow people and organizations from or with a relationship with North Rhine-Westphalia, to promote their association or identification with North Rhine-Westphalia on the Internet and in emails.

- To provide an identifiable means for people, organizations and businesses from or with a relationship to North Rhine-Westphalia, to communicate with those who associate or identify with North Rhine-Westphalia.

- To increase the number of people and organizations from or with a relationship to North Rhine-Westphalia that publicly identify themselves via the Internet with North Rhine-Westphalia through their use of .NRW domain names and email accounts by making such .NRW domain names affordable and readily available (subject to compliance with the rules governing .NRW discussed elsewhere in this Application).

gTLD	Full Legal Name	E-mail suffix	Detail
.bayern	Bayern Connect GmbH	gmail.com	View

The Internet name space is becoming increasingly overcrowded and reasonable or relevant domain names for registrants and the registrants’ businesses are scarce goods. Germany especially, as one of the healthiest economies worldwide, will profit from the expansion of the gTLD market. The German ccTLD, .DE, is the most sought-after top-level domain of its kind (http:⁄⁄www.denic.de⁄en⁄background⁄statistics⁄international-domain-statistics⁄). Almost 15 million domain names are already registered under the .DE top-level domain and this means that most of the desired domain names are already registered or are priced at levels unaffordable for most. With the .BAYERN top-level domain we are targeting one of the economically strongest and most-visited regions in the whole of Germany and are giving the Free State of Bavaria its own name space and online presence, whilst accelerating the economy and creating new business opportunities for the region.
The goal of the .BAYERN top-level domain is to establish itself as the recognized choice for registrants who want to market and promote themselves and their websites to, and reach, the Internet-using public for business, political, personal or any other purpose, through an association with the Free State of Bavaria; and, as the recognized top level domain name for Internet consumers to look for, to know which people, businesses, information sources or other online resources associate themselves with the Free State of Bavaria or are trying to communicate with them.

ECONOMIC KEY FIGURES & MARKET DATA
The Free State of Bavaria is physically the largest state Germany, with 70.550 square kilometers, and the second largest by population with more than 12,5 million inhabitants (https:⁄⁄www.statistik.bayern.de⁄). The Free State of Bavaria constitutes one of the strongest economies in Germany with a GDP growth of 3,9% in 2010, compared to a 3,6% growth rate on the national level of Germany, and an unemployment rate of only 4,6% (7,7% in Germany) for 2011 (https:⁄⁄www.statistik.bayern.de⁄statistik⁄unternehmen⁄). Currently more than 630.000 companies are registered in the Free State of Bavaria, and in 2011 alone, 115.538 new businesses have been registered (https:⁄⁄www.statistik.bayern.de⁄statistik⁄tourismus⁄). Bavaria’s economy features a mix of a strong industrial sector and an intelligent service sector, provided by large international corporations and small and medium-sized companies. Furthermore, Bavaria forms the stronghold of Germany’s tourism sector, with the number for tourist arrivals in 2011 alone totaling almost 30 million (http:⁄⁄www.initiatived21.de⁄wp-content⁄uploads⁄2011⁄07⁄NOnliner2011.pdf). These figures show the dynamic and economically healthy environment of the Free State of Bavaria.

Another key figure, besides its strong economic data, that makes the Free State of Bavaria such an ideal region for a geographic top-level domain, is the high level of Internet penetration: almost 76% of its population uses the Internet
(http:⁄⁄www.initiatived21.de⁄wp-content⁄uploads⁄2011⁄07⁄NOnliner2011.pdf).

PURPOSE & MISSION
This company, in close association with the government of the Free State of Bavaria, aims to offer businesses, people and organizations the opportunity to associate themselves, their products or services with the Free State of Bavaria.

The specific purpose of the .BAYERN gTLD is to:

- Provide, worldwide, all those interested in disseminating or seeking information, whether commercial or non-commercial, issues, news, culture, lifestyle, entertainment, sports or any other topic with a convenient and recognizable domain name that associates them and⁄or their information with the Free State of Bavaria.

- Provide, worldwide, all those interested in selling or purchasing goods, services, or information of any kind with a convenient and recognizable domain name that associates them and⁄or their goods, services, or information with the Free State of Bavaria.

- Provide a top-level domain name that provides an identifiable means of communicating with people, organizations and businesses that do associate or identify with the Free State of Bavaria.

- Provide the worldwide Internet-using public with an additional choice of available domain names at competitive prices.

The mission of .BAYERN is:

- The promotion of the Free State of Bavaria, its issues, causes, interests, perspectives, positions, policies, supporters and admirers by making domain names ending in .BAYERN available to all those who may want to use such .BAYERN domain names for their own political, business, personal or other legal purposes in the Free State of Bavaria and worldwide.

- The promotion of the Free State of Bavaria by having information of any and all types and for any and all legal purposes available and disseminated from websites and email addresses ending in .BAYERN for the registrants’ and users’ own purposes in the Free State of Bavaria and worldwide.

- The promotion of the Free State of Bavaria by allowing businesses, not-for-profits and individuals to associate their products, services, information and selves with the Free State of Bavaria for their own purposes in the Free State of Bavaria and worldwide.

- To allow people and organizations to promote their association or identification with the Free State of Bavaria on the Internet and in emails.

- To provide an identifiable means for people, organizations and businesses to communicate with those who associate or identify with the Free State of Bavaria.

- To increase the number of people and organizations in the Free State of Bavaria and worldwide that publicly identify themselves via the Internet with the Free State of Bavaria through their use of .BAYERN domain names and email accounts by making such .BAYERN domain names affordable and readily available (subject to compliance with the rules governing .BAYERN discussed elsewhere in this Application).