gTLD	Full Legal Name	E-mail suffix	Detail
.BEAUTY	LʹOréal	loreal.com	View

18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

L’Oréal believes that the proposed .BEAUTY gTLD has the potential to offer the following benefits to Internet users and consumers:

- Establish a trusted online hub and marketplace for consumers around the world seeking information, goods, and services related to beauty products, advice, communities, technology, sustainability, etc.;
- Provide short and memorable domain names that will facilitate the ease with which consumers can locate this information, goods, and services online;
-Develop a potential platform for the secure access to, and purchase and distribution of cosmetic and beauty products and information to consumers, in order to minimize the potential for counterfeit or infringing goods and services;
- Ensure fewer incidents of phishing and malware, which are often associated with the mistyping of domain names in the .COM or other spaces; and
- Incorporate enhanced intellectual property rights (IPR) protection mechanisms.

18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The primary mission and purpose of the .BEAUTY gTLD is to provide a trusted, hierarchical, and intuitive online hub for L’Oréal, its business units, and partners, to register domain names in a secure online environment. The .BEAUTY namespace will also serve as a repository to aggregate information, goods and services related to beauty products, advice, communities, etc., for use by consumers and those within the community. As technologies for delivering content and services evolve, L’Oréal will continue to pursue and explore opportunities for its partners to distribute goods and services to consumers. L’Oréal believes that the .BEAUTY gTLD has the potential to provide a virtual platform to offer secure, interactive features to deepen and broaden its relationship with existing and new partners, as well as to deepen and broaden these partners’ relationships with their customers and Internet users.

With regard to service level and reputation, L’Oréal will operate the .BEAUTY gTLD in accordance with its Code of Business Ethics, or “The Way We Work,” found at http:⁄⁄www.loreal.com⁄_en⁄_ww⁄html⁄our-company⁄the-code-of-business-ethics.aspx.

- RESPECT FOR INDIVIDUALS. We expect all employees and entities to work together in a respectful and open manner. In this way, we will maintain a culture of loyalty, trust and solidarity throughout our business. We should all aim to give credit to other peopleʹs ideas, and recognize the contributions of others. Teamwork is to be encouraged and successes, as well as failures, should be shared. We should listen with generosity and share information as needed, subject to the Group’s rules on confidentiality.

- RESPECT FOR THE LAW. L’Oréal operates in many countries – home to a wide variety of cultures, laws and political systems. As a basic rule, we as a business and as individuals in the performance of our duties, must always respect the laws of the countries in which L’Oréal operates. L’Oréal is particularly attached to the spirit and the letter of laws governing:

-Human rights; prohibition of child labor and forced labor; discrimination; working time and remuneration; employees’ collective representation;
-Quality, health, and safety standards;
-The environment;
-Corruption and bribery;
-Taxation and the accurate communication of financial information; and
-Fair competition;

- RESPECT FOR LOCAL CUSTOMS. “The Way We Work” has been drafted with the help of L’Oréal employees across the world. We believe that its core messages will be applicable throughout our operations. We should ensure that, wherever possible, we conduct our activities in a manner sensitive to the cultural and social traditions of communities with which we come into contact. There may be instances when the guidance in the L’Oréal code is at variance with the local law or customs of a particular country. If that is the case, then where local law requires a higher standard than that set out in the code, local law should always apply. If, by contrast, the code provides for a higher standard, then it should supersede local law, unless this results in illegal activity.

18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

Unlike most generic-term gTLDs that ICANN has approved over the last decade, which have largely been operated by Internet startups and have been primarily dependent upon ICANN-accredited registrars to market and promote their gTLD, L’Oréal is an established international company with the ability to leverage its existing brands and its commercial network of stores, partnered businesses, including department stores, retailers, and salons across the globe, and their customers to increase the profile of the .BEAUTY gTLD.

While some of ICANN’s new gTLDs have previously been the subject of claims regarding increased spam and phishing activities, .BEAUTY from its launch will be a trusted online source of information about beauty products, cosmetics, and related goods and services. L’Oréal will follow its established good business practices in working with law enforcement to create an environment and potential marketplace with safeguards designed to minimize fraud and other illegal activity.

L’Oréal believes that the long-term success of the gTLD will not be measured by the number of domain names registered. Instead, it will be measured by the level of consumer recognition and trust that is placed in the .BEAUTY gTLD. Using this benchmark, L’Oréal strives to build consumer recognition and trust that rise to the level of that found in the .EDU and .GOV gTLDs.
L’Oréal is also committed to operate the .BEAUTY gTLD in accordance with its policies on fair competition, as outlined in the L’Oréal Code of Business Ethics cited above.

18.2.3 What goals does your proposed gTLD have in terms of user experience?

L’Oréal believes that the .BEAUTY gTLD will provide a single trusted ecosystem experience for the hundreds of millions, if not billions of L’Oréal’s and its commercial partners’ existing and future consumers, who access content through existing online, print, mobile, and social platforms. By providing the foundation of this trusted ecosystem, all domain name registrants in the .BEAUTY gTLD will be able to share in the benefits of this collective resource. As the leader of the cosmetic and beauty products industry, L’Oréal believes that it can be a pioneer in bringing innovation in consumer choice to this new Internet medium, the .BEAUTY gTLD.

18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

L’Oréal is fully committed to implementing all of ICANN’s consensus policies and other Rights Protection Mechanisms (RPMs) identified in the Applicant Guidebook. Moreover, based upon L’Oréal’s commitment and established track record in providing a safe ecosystem for consumers and vendors, L’Oréal intends to provide best-in-class safeguards that will evolve over time.
At the time of completing this application, L’Oréal has identified a Rights Protection Mechanism (RPM) that will allow trademark owners to challenge domain names initially reserved by the registry (e.g., generic and geographic names identified in Section 18.1.2). This process will be modeled after the dotAsia Pioneer Policies adopted by dotAsia in connection with its launch, see http:⁄⁄www.wipo.int⁄amc⁄en⁄domains⁄gtld⁄asia⁄.

18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

L’Oréal recognizes this is an evolving area of law in which there is no international standard. L’Oréal has a vested interest to make sure that accurate and current information is readily available in connection with each domain name. If unaffiliated third parties are eventually permitted to register personalized domain names in the .BEAUTY gTLD, L’Oréal will reevaluate its policies at that time to ensure that they are in compliance with the current best-in-class policies.

L’Oréal is a global leader in the cosmetics and beauty industry, with operations in many legal jurisdictions and on the Internet; L’Oréal respects the privacy of its partners, customers and other consumers. The company employs a variety of physical, electronic, contractual, and managerial safeguards to protect personal and confidential information in its stores and on its websites. L’Oréal strives to ensure that all information not known to the general public is kept strictly confidential. L’Oréal will take similar precautions to protect registrant and user data associated with the .BEAUTY gTLD. For more information, see http:⁄⁄www.loreal.com⁄_en⁄_ww⁄HTML⁄our-company⁄ethics.asp.

In addition, L’Oréal intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language that has been included in the template Registry Agreement that has been successfully utilized by existing ICANN gTLD Registry Operators. The template Registry Agreement states, “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.ʺ

18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

As noted in 18.2.2, most of the generic-term gTLDs that ICANN has approved have primarily been operated by Internet startups created solely for the provision of domain name registration services, e.g., .INFO (Afilias), .BIZ (NeuStar), and .TRAVEL (Tralliance). L’Oréal is an established international company with the ability to leverage its extensive network of partners, consumers, and related websites to increase the profile of the .BEAUTY gTLD. While most registries have primarily been dependent upon ICANN-accredited registrars to market and promote their gTLD, L’Oréal has the ability to leverage its existing network of more than 13 million montly unique worldwide visitors to its more than 350 market-leading websites.

gTLD	Full Legal Name	E-mail suffix	Detail
.BABY	Johnson & Johnson Services, Inc.	fairwindspartners.com	View

18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

JJSI believes that the proposed .BABY gTLD has the potential to offer the following benefits to Internet users and consumers:

1) Establish a trusted source of information and an online marketplace for the millions of global consumers that seek information, education, goods, services and⁄or other health and wellness content related to baby care;

2) Provide short and memorable domain names that will facilitate the ease with which consumers can locate baby care-related information, education, goods, services, and⁄or other related health and wellness content online;

3) Minimize the cost and need for defensive registrations because domain names within the .BABY gTLD will initially only be allocated by JJSI to Johnson & Johnson, its qualified subsidiaries and affiliates, and licensees and strategic partners with preexisting relationships with Johnson & Johnson;

4) Develop a potential platform for the secure access to, and purchase and distribution of, baby care products, education, information, and⁄or related health and wellness content to consumers in order to minimize the potential for counterfeit or infringing goods and services; and

5) Incorporate enhanced intellectual property rights protection mechanisms (RPMs), specifically an additional safeguard to ensure that any initial reserved⁄allocated names for use by JJSI in connection with the management and operations of the gTLD do not violate any potential third-party rights.

Also, through the adoption of new gTLDs by the wider Internet user community, Internet user behavior may change to favor navigation to new gTLDs. As a result, consumers may benefit from lower incidents of phishing and malware often associated with mistypes of domain names in the .COM space that are owned by cybersquatters, since they will be navigating to domain names in the .BABY gTLD.

18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

The primary mission and purpose of the .BABY gTLD is to provide a trusted, hierarchical, and intuitive namespace for consumers, professionals, and retailers seeking baby care-related information, goods, services, and related health, and wellness education and⁄or content. As technologies for delivering content and services evolve, JJSI will continue to pursue and explore opportunities for Johnson & Johnson, its qualified subsidiaries and affiliates, and its partners to reach its consumers. Given Johnson & Johnson’s customers’ increasing demand for access to baby care-related products, education and information through a variety of channels, which include domain names and the address bar, JJSI believes that the .BABY gTLD has potential to provide an innovative, virtual avenue to Johnson & Johnson products, services, and related health and wellness education and content that will deepen and broaden its relationship with consumers.

Most importantly, JJSI will be able to provide access to baby care-related products, services, information, education and⁄or online content in a namespace devoid of piracy, cybersquatting, and other malicious activities. Providing consumers with a trusted experience is paramount to Johnson & Johnson and the .BABY gTLD will be used to further that goal.

With regard to service level and reputation, JJSI will operate the .BABY gTLD in accordance with Our Credo values, found at http:⁄⁄www.jnj.com⁄connect⁄about-jnj⁄jnj-credo⁄.

18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

Unlike most generic gTLDs that ICANN has approved over the last decade, which have largely been operated by Internet startups and have been primarily dependent upon ICANN-accredited registrars to market and promote their gTLD, Johnson & Johnson is an established international company with the ability to leverage its existing network of businesses and their commercial customers to increase the profile of the .BABY gTLD.

While some of ICANN’s new gTLDs have previously been the subject of claims regarding increased spam and phishing activities, .BABY from its launch will be a trusted online source of information about baby care and related goods and services. Johnson & Johnson and JJSI will follow their established good business practices in working with law enforcement to create a marketplace with safeguards designed to minimize fraud and other illegal activity. Johnson & Johnson’s Baby Care franchise has significant experience creating rich, information and educational content relating to baby health, wellness, education and products on such well-regarded webs sites as baby.com, babycenter.com, and johnsonsbaby.com, amongst others.

JJSI believes that the long-term success of the gTLD will not be measured by the number of domain names registered. Instead, it will be measured by the level of consumer recognition and trust that is placed in the .BABY gTLD. Using this benchmark, JJSI strives to build consumer recognition and trust that rise to the level found in the .EDU and .GOV gTLDs.

18.2.3 What goals does your proposed gTLD have in terms of user experience?

JJSI believes that the .BABY gTLD will provide a single, trusted environment for the millions of consumers worldwide that use and purchase the Johnson & Johnson’s baby care-related goods, services, and related educational, health and wellness information and⁄or content, as well as those seeking information provided by Johnson & Johnson, such as investors, businesses, and members of the press. In addition to providing consumers with short, memorable, and intuitive domain names, consumers will know that all domain names and content are owned or controlled by JJSI, thus protecting users from potential infringing, pirated, or harmful content within the .BABY gTLD. By providing the foundation of this trusted environment, all domain name registrants in the .BABY gTLD will be able to share in the benefits of this collective resource.

As the leader of the baby care industry, Johnson & Johnson believes that it can be a pioneer in bringing innovation in consumer choice to this new Internet medium, the .BABY gTLD. JJSI and Johnson & Johnson will continue to stay abreast of changes in the new gTLD space following the commencement of operations, and will adjust its strategy as needed to ensure it is providing the most valuable and relevant experience for end users.

18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

JJSI is fully committed to implementing all of ICANN’s consensus policies and other Rights Protection Mechanisms (“RPMs”) identified in the Applicant Guidebook. Moreover, based upon Johnson & Johnson’s commitment and established track record in providing a safe environment for consumers and vendors, JJSI intends to provide best-in-class safeguards that will evolve over time.

At the time of completing this application, JJSI has identified an RPM that will allow trademark owners to challenge domain names initially reserved by the registry (e.g., generic names identified in Section 18.1.2). This process will be modeled after the dotAsia Pioneer Policies adopted by dotAsia in connection with its launch, see 〈http:⁄⁄www.wipo.int⁄amc⁄en⁄domains⁄gtld⁄asia⁄〉.


18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

JJSI recognizes this is an evolving area of law in which there is no international standard. JJSI has a vested interest in making sure that accurate and current information is readily available in connection with each domain name. If unaffiliated third parties are eventually permitted to register personalized domain names in the .BABY gTLD, JJSI will re-evaluate its policies at that time to ensure that they are in compliance with the current best-in-class policies.

As a global healthcare company with operations in many legal jurisdictions and on the Internet, Johnson & Johnson respects the privacy of its partners, customers, and other consumers. The company employs a variety of physical, electronic, contractual, and managerial safeguards to protect personal and confidential information in its stores and on its websites. Johnson & Johnson strives to ensure that all information not known to the general public is kept strictly confidential. JJSI will take similar precautions to protect registrant and user data associated with the .BABY gTLD. Moreover, JJSI will ensure that the operations of the .BABY gTLD will be consistent with Johnson & Johnson’s Privacy Policy, available here: http:⁄⁄www.jnj.com⁄connect⁄others⁄privacy.

In addition, JJSI intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language which has been included in the template Registry Agreement, and which has been successfully utilized by existing ICANN gTLD Registry Operators. The template Registry Agreement states “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.ʺ

18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

As noted above, most of the generic gTLDs that ICANN has approved have primarily been operated by Internet startups created solely for the provision of domain name registration services, e.g., .INFO (Afilias Limited), .BIZ (Neustar, Inc.), and .TRAVEL (Tralliance Corporation). Johnson & Johnson is an established international company with the ability to leverage its extensive network of partners, consumers, and related websites to increase the profile of the .BABY gTLD. While most registries have primarily been dependent upon ICANN-accredited registrars to market and promote their gTLD, JJSI has the ability to leverage Johnson & Johnson’s existing network of businesses and their consumers.

JJSI also plans to carefully review the response from search engines to .GENERIC gTLDs, as well as consumer perception. As the marketplace evolves, JJSI will invest in outreach and communication as needed to ensure that its consumers continue to interact with Johnson & Johnson’s baby care content, services, and products in a simplified, efficient, and productive manner.