18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission⁄purpose of .MOVIE
The mission of .MOVIE is to provide constituents of the motion picture industry with a de facto “home domain” for their online presence. We envision that it will become the preferred online namespace for the advertisement, exhibition, sale, critique, and discussion of movies and films. Given the descriptive nature of .MOVIE combined with strategic marketing campaigns designed to brand the domain, it will soon become the default for released movie titles, producers and directors, critics and movie enthusiasts alike to engage and share their content. The addressable need is significant. While difficult to verify, estimates indicate that over 500,000 movies and films have been produced worldwide, with Hollywood releasing an additional 1,000 per year. Furthermore, given that “movie” can be associated beyond Hollywood’s traditional blockbuster movies, we think that numerous other market segments, such as foreign films, made-for-TV movies, and celebrity news will also find .MOVIE to be an attractive domain name solution.

Similar gTLD applications: (0)