18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission⁄purpose of .APP
The mission of .APP is to provide constituents of the software and mobile application industries with a de facto “home domain” for their online presence. We envision that it will become the preferred online namespace for the advertisement, sale, critique, and discussion of software and mobile applications. Given the descriptive nature of .APP combined with strategic marketing campaigns designed to brand the domain, it will soon become the default for app developers, software developers, distributors (i.e. app stores), critics, and users alike to engage and share their content. As over 500,000 apps are available in the Apple and Android app stores, representing millions of daily downloads, the addressable need is significant. Furthermore, given that “app” can be associated beyond mobile applications, we think that numerous other market segments, such as software developers and resellers, and manufacturers of hardware capable of running apps (e.g., tablet computers, smartphones, etc.) will also find .APP to be an attractive domain name solution.

Similar gTLD applications: (0)