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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.eusPuntueus Fundazioapuntueus.orgView
The Basque linguistic and cultural community owns an strong identity based on a very wide historical, linguistic, cultural, social and political background. Euskara is the language of the Basque linguistic and cultural community, the base of its community, and Basque culture, its social expression.
Further, Euskara is the only pre-Roman language still alive in the Iberian Peninsula. Many linguists all over the world have struggled to track its real origin but no conclusion has gained a broad consensus so far, and, nowadays, Euskara is still considered an isolated language. Nevertheless, in spite of being a minority language with very specific characteristics, Euskara and its speakers have historically shown an strong commitment to adapt to the times and new challenges. In this sense, in contrast to its status as a minority language, the presence of Euskara obtained a very remarkable position number 38 in the ranking of languages on the Internet in 2003, according to studies carried out by Peter Gerrand. Vid. Gerrand, P. (2007). Estimating linguistic diversity on the Internet: A taxonomy to avoid pitfalls and paradoxes. Journal of Computer-Mediated Communication, 12(4), article 8.
The social expression of Euskara, through the Basque culture, has shown traditionally many forms. From the first book in Euskara published in 1545 ( ʹLinguae Vasconum Primitiaeʹ of Bernart Etxepare) to the literature in Euskara, the ʹbertsolaritzaʹ, Basque dances, Basque music or many other social expressions, Euskara has had an extensive way throughout history, so significant as innovative.
The Internet allows to create communities with different purposes. Thus, this fact opens the door to that social expression, in our case the Basque culture. However, although the contents on the Internet are becoming increasingly diverse, no doubt, language remains the main tool of communication on the Internet.
In this sense, on the Internet, multiculturalism lies at the highest possible level and, in such multicultural melting pot, the Basque linguistic and cultural community should have its own technological shelter. Therefore, .eus is the name that will represent the Basque linguistic and cultural community on the Internet.
This symbol will become a tool for the promotion of Basque culture and Euskara, and, in this sense, the .eus TLD will be an effective mechanism for linguistic standardization of Euskara worldwide. The .eus TLD, through the virtual space of the Internet, will assure an efficient promotion of Euskara, guaranteeing simultaneously its international recognition.
Similarly, the .eus TLD will reinforce and extend the multicultural nature of the Internet, since allowing linguistic and cultural communities to have their own doTLDmain, puts multiculturalism on the very heart of the Internet. TLD related to language and cultures strengthen and benefit not only those linguistic and cultural communities but also the Internet itself.
So that, in a few words: the objective of the .eus TLD is to assign a name, a symbol, to the presence of the Basque Language and Culture on the Internet, creating such a name for the Basque Culture Community on the Internet, in a feedback process that reinforces the Basque linguistic and cultural community.

c) i. Intended registrants in the TLD.

The intended registrants of the TLD could be differentiated in three main different groups: Individuals and entities with online activity living in those areas where Basque is an autoctonous language; the communities of the diaspora and the societies where they have been formed; and those willing to address and engage in online communications with the Basque linguistic and cultural community.

c) ii. Intended end-users of the TLD. 

The intended end-users are as varied as the people with a certain interest in the Basque linguistic and cultural community. But for taxonomy purposes, four main  targets could be identified: The general public living in those areas where Basque originated; the communities of the diaspora and the societies where they have been formed; the academic interest in the Basque language and culture; and those willing to be informed about the different aspects related to the Basque language and culture

c) iii. Related activities the applicant has carried out or intends to carry out in service of this purpose. 

All the activities developed so far by the Puntueus Elkartea have been focused on raising awareness in regard to the development of the .eus TLD space, and in gathering the support of representative Institutions from any sector of the Basque linguistic and cultural community. The explicit and decided support from a very significant part of  the representative entities of the community is proof enough of how these two objectives have been met, as well as of the overwhelming endorsement from the Basque community. 
The activities of the Puntueus Fundazioa from the delegation of the TLD onwards will be twofold: To foster the development of the .eus TLD space for the benefit of the Basque linguistic and cultural community, and to promote the development of the Basque linguistic and cultural information society, being both objectives clearly hand in hand with each other. 

c) iv. Explanation of how the purpose is of a lasting nature.

The purpose of the .eus TLD is indeed of a lasting nature. The name, as referred in 18 and in 20 b) and d), is a long established and widely used contraction of the name of the Basque language and of its linguistic and cultural community, that has had a centuries’ longstanding existence and continued presence, and a firm and vibrant community.
gTLDFull Legal NameE-mail suffixDetail
.taxiTaxi Pay GmbHtaxi.euView
The overall objective of the gTLD .taxi is to foster the further growth and the long-term sustainability of the taxi community, as well as facilitate the establishment of online presences even for small players of the industry in order to lead the rather traditional industry into an innovative future, and support healthy competition amongst all members of the taxi community, as described in question 20(a). The gTLD .taxi will be established as a label for both quality and trustworthiness of information for all members of the taxi community and end users. The community-based purpose of the applied for gTLD .taxi is to provide a namespace as a safe and secure home base for all topics relevant to the entire taxi community. All community members should consider the .taxi as a cooperation of reliable, skilled, trustworthy and most notably verified professionals concerned with similar issues and a professional attitude towards their work life. The gTLD should encourage the community and its members to play an active role in the exchange of information and knowledge and the organization of community issues. Ideally, this strengthens the bonds between the individual member and the higher goals and interests that aid and promote the community. Therefore, the centralization and professionalization of the presentation of taxi-related websites, services, individuals and organizations, creates an identity that community members can identify themselves. Above all, the .taxi gTLD encourages and improves the provision of a solution accessible for every internet user worldwide in terms of providing information and services on taxi-related topics.

INTENDED REGISTRANTS IN THE TLD .TAXI
Consecutively, intended registrants for the gTLD .taxi are all community members. Please find an overview on intended registrants in question 20(a). The .taxi gTLD addresses, but is not limited to, the following use cases: Primarily, .taxi should provide a namespace for all members of the taxi community for representing themselves, their businesses or occupations, and their day-to-day work. Possible webpages could range from, among others, introductions of taxi and taxi-related businesses, overarching taxi services of relevance to community members as well as potential taxi clients (i.e. online reservation platforms), or other information that is worth being published to an open or limited public. Second, community members could for example publish content regarding special events for the taxi industry, for instance relevant international industry conferences or regional meet-ups between individual stakeholders. Third, they should be able to use the .taxi namespace for research and aggregation of useful information they can apply to their daily work or their profession, for instance information on public policies and the status of policy-making (i.e. safety regulations for vehicles, pricing policies etc.).Last, the secured namespace should encourage members of the taxi community to engage in communication and exchange of information. As access to such websites and services with .taxi domain is restricted and therefore a certain level of quality is guaranteed, it is expected that community members will experience as greater tendency to do so than today.

INTENDED END-USERS IN THE TLD .TAXI
Apart from the community members, who are intended registrants as well as beneficiaries, TaxiPay GmbH expects all internet users to be another important group of important beneficiaries. Thus, end users of the gTLD .taxi will be all community members as well as all internet users (please refer to question 18(a) for more details). As end-user use cases have already been described for community members in the intended registrant section, it should now be concentrated on end-user use cases for internet users. First, internet users not directly related to the taxi profession are able to identify and evaluate the great variety of different taxi services and their respective locations. They can plan trips ahead and inform themselves about pricing levels, timing (i.e. trip duration), as well as special features of the respective vehicles (i.e. air conditioning). Second, there is a growing tendency of people demanding information and knowledge about the businesses they commission, especially against the backdrop of a growing awareness for ecological sustainability and a “green” lifestyle. Regarding taxi services, the majority of consumers are increasingly concerned with using taxi vehicles with alternative sources of energy, i.e. hybrid or biofuels. People connected to the internet widely use it as a source for information and research, which is why a designated taxi-specific namespace could function as a first point of contact and signpost for people with an interest in various options of taxi services. Third, webpages and services could complement business-to-consumer-relationships by providing additional information and simplifying communication. Fourth, members of the core taxi industry could benefit from services offered by the immediately surrounding industry, such as hardware and software suppliers, recruiting and training companies, auto shops, automotive suppliers, or even insurances all with a very strong if not exclusive focus on their special needs. Providing simple and quick access to relevant websites of these suppliers combined under a .taxi gTLD will therefore facilitate business-to-business relationships within the taxi community, too.

RELATED ACTIVITIES
Apart from the application for the new gTLD .taxi, TaxiPay GmbH is currently providing an additional service to the community with taxi customers as the main beneficiaries. In January 2012, TaxiPay GmbH has initialized “taxi.eu”, the largest European online platform for taxi reservations. The consumer-centric platform facilitates the ordering process of taxis based on an iPhone⁄Android application, as well as a mobile device optimized browser option. Based on this app, taxi drivers are able to attract new, tech-savvy and usually financially strong customers. Based on taxi.eu, TaxiPay GmbH establishes a crucial connection between the taxi community’s constituents and potential customers, and currently represents over 40,000 taxis with 150,000 drivers in over 60 major cities throughout Europe. Apart from merely connecting members of the core taxi industry with clients, taxi.eu serves to achieve the very same mission as the gTLD .taxi – that is to foster the further growth and the long-term sustainability of the taxi community, as well as facilitate the establishment of online presences even for small players of the industry. The end-user, on the other hand, greatly benefits from the platform as ordering, rating, saving and planning personal transportation is facilitated to written information on the end-users mobile device and at hand anytime when needed.

LASTING NATURE OF COMMUNITY PURPOSE
As described earlier in the answers to these questions and question 18, the .taxi network is a first step towards a cross-professional taxi association providing organizational and communicational services to the global community. This is especially important, as the community will certainly remain intact as long as people will feel the need for means of private, comfortable and fast transportation. As mentioned in question 20(a), the taxi community belongs to the oldest communities in modern history. Furthermore, increasing gas prices have already and will continue to cause private individuals and households to either significantly reduce the usage of their own automobile or even going without any household automobile, at all, due to a growing price consciousness. Of course, an unspecified percentage of these households and companies will refrain to public transportation. However, consumer groups with a larger price elasticity will most certainly maintain their need for safe, comfortable and fast transportation to their point of interest.