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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.eusPuntueus Fundazioapuntueus.orgView
The Basque linguistic and cultural community owns an strong identity based on a very wide historical, linguistic, cultural, social and political background. Euskara is the language of the Basque linguistic and cultural community, the base of its community, and Basque culture, its social expression.
Further, Euskara is the only pre-Roman language still alive in the Iberian Peninsula. Many linguists all over the world have struggled to track its real origin but no conclusion has gained a broad consensus so far, and, nowadays, Euskara is still considered an isolated language. Nevertheless, in spite of being a minority language with very specific characteristics, Euskara and its speakers have historically shown an strong commitment to adapt to the times and new challenges. In this sense, in contrast to its status as a minority language, the presence of Euskara obtained a very remarkable position number 38 in the ranking of languages on the Internet in 2003, according to studies carried out by Peter Gerrand. Vid. Gerrand, P. (2007). Estimating linguistic diversity on the Internet: A taxonomy to avoid pitfalls and paradoxes. Journal of Computer-Mediated Communication, 12(4), article 8.
The social expression of Euskara, through the Basque culture, has shown traditionally many forms. From the first book in Euskara published in 1545 ( ʹLinguae Vasconum Primitiaeʹ of Bernart Etxepare) to the literature in Euskara, the ʹbertsolaritzaʹ, Basque dances, Basque music or many other social expressions, Euskara has had an extensive way throughout history, so significant as innovative.
The Internet allows to create communities with different purposes. Thus, this fact opens the door to that social expression, in our case the Basque culture. However, although the contents on the Internet are becoming increasingly diverse, no doubt, language remains the main tool of communication on the Internet.
In this sense, on the Internet, multiculturalism lies at the highest possible level and, in such multicultural melting pot, the Basque linguistic and cultural community should have its own technological shelter. Therefore, .eus is the name that will represent the Basque linguistic and cultural community on the Internet.
This symbol will become a tool for the promotion of Basque culture and Euskara, and, in this sense, the .eus TLD will be an effective mechanism for linguistic standardization of Euskara worldwide. The .eus TLD, through the virtual space of the Internet, will assure an efficient promotion of Euskara, guaranteeing simultaneously its international recognition.
Similarly, the .eus TLD will reinforce and extend the multicultural nature of the Internet, since allowing linguistic and cultural communities to have their own doTLDmain, puts multiculturalism on the very heart of the Internet. TLD related to language and cultures strengthen and benefit not only those linguistic and cultural communities but also the Internet itself.
So that, in a few words: the objective of the .eus TLD is to assign a name, a symbol, to the presence of the Basque Language and Culture on the Internet, creating such a name for the Basque Culture Community on the Internet, in a feedback process that reinforces the Basque linguistic and cultural community.

c) i. Intended registrants in the TLD.

The intended registrants of the TLD could be differentiated in three main different groups: Individuals and entities with online activity living in those areas where Basque is an autoctonous language; the communities of the diaspora and the societies where they have been formed; and those willing to address and engage in online communications with the Basque linguistic and cultural community.

c) ii. Intended end-users of the TLD. 

The intended end-users are as varied as the people with a certain interest in the Basque linguistic and cultural community. But for taxonomy purposes, four main  targets could be identified: The general public living in those areas where Basque originated; the communities of the diaspora and the societies where they have been formed; the academic interest in the Basque language and culture; and those willing to be informed about the different aspects related to the Basque language and culture

c) iii. Related activities the applicant has carried out or intends to carry out in service of this purpose. 

All the activities developed so far by the Puntueus Elkartea have been focused on raising awareness in regard to the development of the .eus TLD space, and in gathering the support of representative Institutions from any sector of the Basque linguistic and cultural community. The explicit and decided support from a very significant part of  the representative entities of the community is proof enough of how these two objectives have been met, as well as of the overwhelming endorsement from the Basque community. 
The activities of the Puntueus Fundazioa from the delegation of the TLD onwards will be twofold: To foster the development of the .eus TLD space for the benefit of the Basque linguistic and cultural community, and to promote the development of the Basque linguistic and cultural information society, being both objectives clearly hand in hand with each other. 

c) iv. Explanation of how the purpose is of a lasting nature.

The purpose of the .eus TLD is indeed of a lasting nature. The name, as referred in 18 and in 20 b) and d), is a long established and widely used contraction of the name of the Basque language and of its linguistic and cultural community, that has had a centuries’ longstanding existence and continued presence, and a firm and vibrant community.
gTLDFull Legal NameE-mail suffixDetail
.gaydotgay llcspimarketing.comView
The intended registrants for the .gay TLD are those who identify as members of the Gay Community and meet eligibility requirements outlined by the dotgay LLC registration policies. Registrants will be comprised of a wide variety of constituents in the Gay Community, including but not limited to the service and non-profit community, business community, advertisers and media, plus a diverse range of individuals and emerging community groups.

The intended end-users (the visitors to .gay domain names) of the .gay TLD are members of the global Gay Community and those interested in understanding, supporting or engaging with the Gay Community. .gay domains will become community identifiers and trusted entry points to the Gay Community that highlight, and make clear to the end-users, who legitimate community members are.

Community-based Purpose of .gay

The community-based purpose of .gay is to put forth a coordinated effort from the Gay Community to take control of an Internet space that uniquely identifies our community and that will serve some unique needs of the global community. The .gay TLD will create a trusted foundation on the Internet to build tangible economic and social visibility for the Gay Community, while demonstrating metrics and commerce in an effort to garner local and global equality.

Since 2009, dotgay LLC has been working with the largest and most visible organizations, in all segments of the community, to develop a model for the .gay TLD that addresses the issues of safety and visibility. In the process it was revealed that a community-based TLD could also fill a financial need, one that is far too common in the community because of discrimination and non-inclusive policy that prevents access to business, institutional or governmental resources.

dotgay LLC has been educating and engaging the Gay Community in the opportunities around creating a community-based gTLD since 2009. The communications strategy has included an interactive website, one-on-one office visits, town hall meetings, teleconferences, social-media, speaking engagements, panel discussions at conferences and community events globally. At all levels, the Gay Community has been encouraged to participate in the discussion and formation of models and policy for the .gay TLD, while drawing on best practices used within the community.

As of writing (May 29, 2012) dotgay LLC has received more than 125 endorsements from all regions and from all segments of the Gay Community, including support from the world’s largest Gay Community organizations and United Nations accredited organizations in the Gay Community. During the many months when applications are being processed and evaluated, dotgay LLC will continue its outreach to the Gay Community through community organizations and the gay media.

Three items have been identified by dotgay LLC and the Gay Community as fundamental to the community-based purpose of the .gay TLD and integral in creating a direct response to addressing safety, visibility (economic & metric) and support. These items include the:

1. Authentication Partners
2. Index Directory
3. Giving Back

Authentication Partners

The foundation of the Gay Community is largely rooted in the membership organizations that emerged to provide service, support and a voice for the community at critical times in gay history. They created “safe places” for members of the Gay Community to organize and became the collective voice for those who had fear or risk in standing up for themselves. Today, the efforts of these organizations continue to improve the lives of the Gay Community around the globe, amplifying their voices in the pursuit of progress while providing a trusted platform to claim status and be confirmed into the Gay Community.

Fundamental to building the community-based .gay TLD is the need to support and strengthen Gay Community organizations, while incorporating their proven and community adapted methodology for accepting membership. dotgay LLC will incorporate these organizations as Authentication Partners, becoming part of the eligibility process in determining who is eligible to register .gay domain names.

Index Directory

dotgay LLC will use a selection of domain names based on generic community relevant key words to create an index directory within the .gay TLD, safeguarding important key words based domain names that will serve the community and be administered accordingly. This will be critical for key words that offer a greater value for registrants and end-users when used for the benefit of the Gay Community and not just one solitary owner. Key word based domains such as “travel.gay” will not be sold, but instead maintained by dotgay LLC as an index page so that it can become a community hub and a trusted resource for queries related to gay travel.

Registrants in the .gay TLD will be able to identify their registrations via an index questionnaire provided by dotgay LLC and, without charge, utilized to place them into the index directory. For example, travel related .gay registrations will be included in the travel.gay index. The normal function of a domain name is to route to one website, however the travel.gay index domain name would instead point to many websites based on geographical preferences and a sorting mechanism used by the end-users. This creates added value for the end-users and it creates awareness that results in valuable traffic for .gay domain name registrants.

End-users visiting index domains like travel.gay will be able to access information relevant to their travel needs. For example, end-users looking for beach resorts in Cape Town, South Africa would be able to visit travel.gay and then narrow down search by country, city and other preferences. Additionally, the search results produced will represent a trusted source of travel related registrants who are open for business with the Gay Community.

Over all, the index directory attracts traffic for the most important generic key word based .gay domain names, drives that traffic to user relevant .gay registrations and thus provides useful service to the end-user. This is a win-win situation for the entire Gay Community.

Giving Back

The Gay Community is intimately familiar with struggles around funding, often excluded or delayed in accessing resources because of discrimination, non-inclusive policy or lack of statistics. The struggles are widespread in the community and the challenges vary country by country based on governmental and cultural influences. In response, the Gay Community has looked to its own community members to financially support programs and services that emerge as priorities. An example of this is the immediate response of the community to the HIV⁄AIDS crisis in the 1980’s, funding programs and services well before any external support was provided.

dotgay LLC will channel funds back into the Gay Community using two methods. The first is to compensate all Authentication Partners in the community for each confirmed name registration or renewal. Secondly, dotgay LLC has also committed to giving a minimum of 67% of the profits from domain name registrations to the dotgay Foundation for redistribution back into the Gay Community.

Lasting nature of .gay

.gay will be of a lasting nature because of the community-based solutions built into the design, bringing value and benefit to the community with disregard to traditional short-term revenue streams for the Registry (eg. Landrush). Otherwise lucrative domain names will be used to create awareness and channel aggregated traffic to .gay registrants, enhancing the popularity and usefulness of the .gay TLD space. The .gay TLD will offer an immediate and lasting impact on the Gay Community by providing solutions to real issues the community struggles with on a daily basis, while being flexible enough to address new and changing challenges confronting the community.