18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

Q18c, Char 1366

What operating rules will you adopt to eliminate or minimize social costs. (eg time or financial resource costs, as well as various types of consumer vulnerabilities)

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come, first-served basis?

In the Sunrise phase of the launch of .gay, we will offer the ability for validated rights holders to reserve the corresponding second-level names. If there are competing applications from multiple validated rights holders, we will conduct an electronic auction.

ii. Explain any cost benefits for registrants that you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts)

The .gay TLD may be offered with discounted pricing for multi-year registrations. In some instances, bulk purchasing pricing may be offered as well.

iii. Do you intend to make contractual commitments to registrants regarding price escalations? If so, describe.

United TLD will comply with ICANN-specified requirements for advance notice of renewal price increases, advance notice of price increases for initial registration pricing and the allowance of registrants to renew for up to ten years at the current price.

We do not intend to make contractual commitments to registrants regarding pricing.

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