gTLD	Full Legal Name	E-mail suffix	Detail
.IWC	Richemont DNS Inc.	valideus.com	View

How do you expect that your proposed gTLD will benefit registrants, internet users and others?

The registry will be stringently controlled by authorised Richemont DNS personnel on behalf of the Richemont company, IWC, but it is predicted that it will also benefit the following stakeholders, all in the global public interest:
• Our customers: whether they are industry professionals or consumers, a new .IWC registry will benefit them by becoming a location for authentic, accessible information about the company and its collections.
• Our employees: a new gTLD will reinforce our brand worldwide and provide a more secure communication channel.

• Our authorized dealers: a new gTLD will provide our authorized dealer network with a space that sets them apart from counterfeiters and provides them with the direct relation to IWC in the minds of the public.

• Our investors seeking accurate information regarding IWC’s goods and services.

• Law enforcement seeking information about genuine products.

What is the goal of your proposed gTLD in terms of areas of speciality, service levels
reputation?
At Richemont, we pride ourselves on the integrity of our group brands and the high quality of our luxury goods. This will be reflected in the treatment of the new gTLD on IWC’s behalf. The goal is to position Richemont DNS, on behalf of IWC, to exploit this latest internet advance in order to further enhance the IWC brand and reputation. We hope that this registry will be regarded by IWC customers, as well as by the investors who follow our companies, as the authentic location for accurate information on IWC’s collections and products.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

Richemont DNS is eager to operate a registry with shorter domain names that are universally applicable across the globe. We feel it offers clarity, simplicity and will enable our customers to place their trust in our registry while also providing potential for enhanced communication with them and with staff.

Richemont DNS looks forward to utilising the new registry in conjunction with IWC’s current domains and are particularly keen to market under the term .IWC in the future if the new gTLD process is a success. This new gTLD also enables brands to potentially leave behind complex naming hierarchies inherent in country code extensions.

What goals does your proposed gTLD have in terms of user experience?

IWC hopes that its customers and others who visit to communicate with IWC know they are in a trusted and authentic destination once they arrive at the new gTLD. We want them to be confident that they will receive accurate information and that their sensitive personal details will be protected in accordance with applicable laws as interpreted and applied.

Provide a complete description of the Richemont DNS’s intended registration policies in support of the goals above

Richemont DNS will be the operator of the .IWC registry and is the Richemont DNS entity in the ICANN process. The Richemont DNS Domain Name Management team will be responsible for the development, maintenance and enforcement of the Richemont DNS Domain Management Policy. This policy will define the rules associated with eligibility and domain name allocation, will set out the license terms governing the use of a .IWC domain name and will describe the dispute resolution policies for the IWC gTLD. This policy is intended to be updated and revised regularly to reflect IWC’s commercial and strategic interests and, where appropriate, ICANN consensus policies as they develop.
Registration of a .IWC domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. All domains in the .IWC registry will remain the property of Richemont.
Each applied for A-label character string must conform to the .IWC rules of eligibility. Each .IWC name must:
• Be at least 3 characters and no more than 63 characters long
• Not contain a hyphen on the 3rd and 4th position (except IDNs)
• Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• Start and end with an alphanumeric character, not a hyphen
• Not match any character strings reserved by ICANN
• Not match any protected country names or geographical terms
Internationalized domain names (IDN) may be supported in the .IWC registry at the second level.
Users of .IWC names must utilise their domains solely for purposes that enhance IWC’s strategic or commercial interests. .IWC domains may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions.
Users of .IWC names may not delegate or assign any rights in .IWC domains to external organizations, institutions, or individuals.
All .IWC domains will carry accurate and up to date registration records.
The Richemont DNS Domain Name Management Team may revoke a .IWC domain name at any time in line with Richemont’s corporate and strategic interests. Cancellation of any Required License will result in revocation of any second level domain name that was registered under any such Required License.
The .IWC registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims and all registrants must comply with the UDRP and the URS and other relevant consensus policies.


Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

As a global luxury goods brand with a high profile, we take our responsibility to protect the confidential information of customers and staff very seriously.

The .IWC registry will continue our policy of protecting confidential information. Richemont DNS will comply with the Personal Data obligations of the ICANN Registry Agreement and all applicable data protection laws as interpreted and applied. As required, approved representatives will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.

We will:
• Document policies and procedures including an escalation process
• Use appropriate levels of encryption and physical security
• Train key staff and ensure responsibilities are understood and documented in rules of conduct
• Limit access to records only to those employees or service providers who need access for the performance of their job duties
• Test procedures
• Monitor best practice and ICANN’s mandated and recommended policies
• Audit the work of providers including the Escrow provider and checking data.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

We will produce and publish guidelines for internal use. These are intended to provide clarity on who can apply for a .IWC second level domain and how any such second level domain name is to be used. This is a standard registry closed to third parties so these guidelines should ensure that .IWC domains are used in accordance with IWC’s objectives by authorised Richemont DNS representatives. For example, it will be necessary to create a home page for the registry using straightforward messaging for the benefit of internal users so that our policies and the rules of eligibility are clearly understood.

gTLD	Full Legal Name	E-mail suffix	Detail
.KPMG	KPMG International Cooperative (KPMG International Genossenschaft)	valideus.com	View

The registry will be strictly for the use of KPMG firms only, but it is predicted that it will also benefit others:
• Our clients: a new .KPMG registry will benefit them because it will provide an authenticated and more secure communication channel.
• Our existing and future employees: a new gTLD will demonstrate that KPMG is at the forefront of developments in internet technology as well as reinforcing our brand worldwide and providing a more secure communication channel.

• Internet users: the branded .KPMG gTLD will act as a clear signpost for internet users to genuine KPMG domains and associated content. It will therefore increase consumer and client trust and reduce the possibility of malicious conduct. It may also allow us to engage with internet users in their native language creating a more positive user experience.

What is the goal of your proposed gTLD in terms of areas of specialty, service levels or reputation?
The integrity of our brand is of paramount importance to us and this will be reflected in the treatment of the new gTLD. Our goal is to position ourselves so that we can exploit the latest internet advances in order to enhance our brand and reputation still further and to exploit future technological benefits as they arise. The new registry will be designed so that it is 100% ICANN compliant.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
We are eager to operate a registry with shorter domain names that are universally applicable across the globe. We feel a new gTLD also offers clarity, enabling clients and internet users in general to place their trust in our registry. Most importantly, the new gTLD will also provide opportunities for enhanced, secure communication and reduced risk.
There are currently no gTLD registries dedicated to brand owners and we look forward to being among the first to apply. We believe that .KPMG offers potential for innovation and a point of differentiation between us and our competitors.
We look forward to utilising our new registry in conjunction with our current domains and will market under the term .KPMG if the new gTLD process proves to be a success as is anticipated. It enables us to leave behind complex naming hierarchies inherent in country code extensions.

What goals does your proposed gTLD have in terms of user experience?
We hope that our member firms’ clients, wherever they may be geographically based, know they are in a trusted and authentic destination once they arrive at a .KPMG domain name. We want them to be confident that they will receive accurate information and that their highly sensitive personal details will be securely protected. We believe that it will also offer an easy and more memorable reference point for our customers, as well as the opportunity for us to interact with them in their native languages.
 
Provide a complete description of the applicant’s intended registration policies in support of the goals above
KPMG International Cooperative is the operator of the .KPMG registry. The KPMG Domain Name Management team is responsible for the development, maintenance and enforcement of the KPMG Domain Management Policy. This policy defines the rules associated with eligibility and domain name allocation, sets out the terms governing the use of a .KPMG domain name and describes the dispute resolution policies for the KPMG gTLD. The policy will be updated and revised regularly to reflect KPMG’s commercial and strategic interests and, where appropriate, ICANN consensus and temporary policies.
Registration of a .KPMG domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. All domains in the .KPMG registry will remain the property of KPMG.
Each applied for A-Label character string must conform to the .KPMG rules of eligibility and must:
• Be at least 3 characters and no more than 63 characters long
• Not contain a hyphen on the 3rd and 4th position (except for IDNs)
• Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• Start and end with an alphanumeric character, not a hyphen
• Not match any character strings reserved by ICANN
• Not match any protected country names or geographical terms.
Internationalized domain names (IDN) will be supported in the .KPMG registry at the second level. KPMG will ensure that no variants will be used.
.KPMG domains must be used solely for purposes that enhance KPMG’s strategic or commercial interests.
The .KPMG registry will respect (i) third party intellectual property rights, and (ii) the sensitivities regarding terms with national, cultural, geographic and religious significance.
.KPMG names may not be delegated or assigned to or used by third party organizations, institutions, or individuals.
All .KPMG domains will carry complete, accurate and up to date registration records.
The KPMG Domain Name Management Team may revoke a .KPMG domain name at any time in line with KPMG’s corporate and strategic interests.
The KPMG registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims Service and all registrants must comply with the UDRP and the URS.

Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users?
As a global network of firms regularly involved in handling highly confidential client data, we take our responsibility to protect the private information of our clients and staff very seriously.
The .KPMG registry will continue our policy of protecting confidential information to the highest possible levels in accordance with relevant national and international laws and regulations. KPMG will comply with the Personal Data obligations of the ICANN Registry Agreement as set forth in Section 2.10 of Registry Agreement. Approved representatives will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.
We will:
• Document policies and procedures for all aspects of the gTLD including protecting privacy and confidential information including an escalation process
• Use appropriate levels of encryption and physical security
• Train key staff on the use and operation of .KPMG and ensure responsibilities are understood and documented in rules of conduct
• Limit access to records only to those employees or service providers who need access for the performance of their job duties
• Test procedures relating to .KPMG
• Monitor best practice and ICANN’s mandated and recommended policies
• Audit the work of the Registry Services Provider and the escrow provider and check registry data before sending to ICANN.
• Report any attempts to gain unauthorised access to the gTLD systems to appropriate enforcement authorities as required by law.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits?
We will produce and publish guidelines for internal use. These are intended to provide clarity on who can apply for a .KPMG domain and how it is to be used. This is a standard registry closed to third parties so these guidelines should ensure that .KPMG domains are registered in accordance with KPMG’s policies by authorised KPMG representatives only. We will create a home page for the registry, using clear and straightforward messaging for the benefit of internal users so that our policy is understood and complied with.
In the longer term, it is hoped that these measures will contribute to assisting internet users beyond KPMG to understand that .KPMG domains are genuine and are trusted signposts to authentic and secure information or services. To that end, over time we will also take measures to promote .KPMG as the address for all KPMG web properties. We will also participate in the ICANN Registry Operators Constituency.