gTLD	Full Legal Name	E-mail suffix	Detail
.IWC	Richemont DNS Inc.	valideus.com	View

How do you expect that your proposed gTLD will benefit registrants, internet users and others?

The registry will be stringently controlled by authorised Richemont DNS personnel on behalf of the Richemont company, IWC, but it is predicted that it will also benefit the following stakeholders, all in the global public interest:
• Our customers: whether they are industry professionals or consumers, a new .IWC registry will benefit them by becoming a location for authentic, accessible information about the company and its collections.
• Our employees: a new gTLD will reinforce our brand worldwide and provide a more secure communication channel.

• Our authorized dealers: a new gTLD will provide our authorized dealer network with a space that sets them apart from counterfeiters and provides them with the direct relation to IWC in the minds of the public.

• Our investors seeking accurate information regarding IWC’s goods and services.

• Law enforcement seeking information about genuine products.

What is the goal of your proposed gTLD in terms of areas of speciality, service levels
reputation?
At Richemont, we pride ourselves on the integrity of our group brands and the high quality of our luxury goods. This will be reflected in the treatment of the new gTLD on IWC’s behalf. The goal is to position Richemont DNS, on behalf of IWC, to exploit this latest internet advance in order to further enhance the IWC brand and reputation. We hope that this registry will be regarded by IWC customers, as well as by the investors who follow our companies, as the authentic location for accurate information on IWC’s collections and products.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

Richemont DNS is eager to operate a registry with shorter domain names that are universally applicable across the globe. We feel it offers clarity, simplicity and will enable our customers to place their trust in our registry while also providing potential for enhanced communication with them and with staff.

Richemont DNS looks forward to utilising the new registry in conjunction with IWC’s current domains and are particularly keen to market under the term .IWC in the future if the new gTLD process is a success. This new gTLD also enables brands to potentially leave behind complex naming hierarchies inherent in country code extensions.

What goals does your proposed gTLD have in terms of user experience?

IWC hopes that its customers and others who visit to communicate with IWC know they are in a trusted and authentic destination once they arrive at the new gTLD. We want them to be confident that they will receive accurate information and that their sensitive personal details will be protected in accordance with applicable laws as interpreted and applied.

Provide a complete description of the Richemont DNS’s intended registration policies in support of the goals above

Richemont DNS will be the operator of the .IWC registry and is the Richemont DNS entity in the ICANN process. The Richemont DNS Domain Name Management team will be responsible for the development, maintenance and enforcement of the Richemont DNS Domain Management Policy. This policy will define the rules associated with eligibility and domain name allocation, will set out the license terms governing the use of a .IWC domain name and will describe the dispute resolution policies for the IWC gTLD. This policy is intended to be updated and revised regularly to reflect IWC’s commercial and strategic interests and, where appropriate, ICANN consensus policies as they develop.
Registration of a .IWC domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. All domains in the .IWC registry will remain the property of Richemont.
Each applied for A-label character string must conform to the .IWC rules of eligibility. Each .IWC name must:
• Be at least 3 characters and no more than 63 characters long
• Not contain a hyphen on the 3rd and 4th position (except IDNs)
• Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• Start and end with an alphanumeric character, not a hyphen
• Not match any character strings reserved by ICANN
• Not match any protected country names or geographical terms
Internationalized domain names (IDN) may be supported in the .IWC registry at the second level.
Users of .IWC names must utilise their domains solely for purposes that enhance IWC’s strategic or commercial interests. .IWC domains may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions.
Users of .IWC names may not delegate or assign any rights in .IWC domains to external organizations, institutions, or individuals.
All .IWC domains will carry accurate and up to date registration records.
The Richemont DNS Domain Name Management Team may revoke a .IWC domain name at any time in line with Richemont’s corporate and strategic interests. Cancellation of any Required License will result in revocation of any second level domain name that was registered under any such Required License.
The .IWC registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims and all registrants must comply with the UDRP and the URS and other relevant consensus policies.


Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

As a global luxury goods brand with a high profile, we take our responsibility to protect the confidential information of customers and staff very seriously.

The .IWC registry will continue our policy of protecting confidential information. Richemont DNS will comply with the Personal Data obligations of the ICANN Registry Agreement and all applicable data protection laws as interpreted and applied. As required, approved representatives will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.

We will:
• Document policies and procedures including an escalation process
• Use appropriate levels of encryption and physical security
• Train key staff and ensure responsibilities are understood and documented in rules of conduct
• Limit access to records only to those employees or service providers who need access for the performance of their job duties
• Test procedures
• Monitor best practice and ICANN’s mandated and recommended policies
• Audit the work of providers including the Escrow provider and checking data.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

We will produce and publish guidelines for internal use. These are intended to provide clarity on who can apply for a .IWC second level domain and how any such second level domain name is to be used. This is a standard registry closed to third parties so these guidelines should ensure that .IWC domains are used in accordance with IWC’s objectives by authorised Richemont DNS representatives. For example, it will be necessary to create a home page for the registry using straightforward messaging for the benefit of internal users so that our policies and the rules of eligibility are clearly understood.

gTLD	Full Legal Name	E-mail suffix	Detail
.CRUISE	Cruise Lines International Association Inc.	valideus.com	View

We anticipate that the registry will be strictly controlled by authorised CLIA personnel. However, the TLD will also benefit the following groups:
• Our members: a new .Cruise registry will benefit members because we want .Cruise domains to be a sign of authenticity that can be trusted. The .Cruise registry will also provide a platform for authentic, accessible information within the direct control of CLIA.

• Our employees: a new gTLD will enhance the integrity of our brand worldwide and provide a more secure electronic communication channel.

• Our customers: a new gTLD registry will help consumers connect with cruise ships and cruise lines that meet the highest standards of safety and security

i. What is the goal of your proposed gTLD in terms of areas of speciality, service levels
reputation?

At CLIA, we are proud of the reputation of our brand and the quality of our services for members. Our intention is to manage the new gTLD to the same level. We value the opportunity to exploit this latest internet advance in order to further reinforce the integrity of our brand. We are committed to assuring our members that our registry will operate as the authentic location for accurate information on the association and its services. To this extent, we believe our application is in the public interest.

ii. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

We are excited to operate our own registry with shorter domain names that are universally applicable across the globe. We believe in the potential it offers in terms of clarity and simplicity to our members and staff. Furthermore, the .Cruise gTLD will allow our members to place their trust in our registry while enhancing a more stable and secure electronic communication world-wide.

We look forward to use our new registry in conjunction with our current domains and are particularly interested to market under the term .Cruise in future if the new gTLD process is a success.

This new gTLD enables brands to leave behind complex naming hierarchies inherent in country code extensions.

iii. What goals does your proposed gTLD have in terms of user experience?

We anticipate that our members and the public interested in cruising will know they are in a trusted and authentic internet location once they arrive at content supported by a registration from the new gTLD. We want a .Cruise domain to guarantee them accurate receipt of information and strong commitment from our part that their sensitive personal details will be protected with diligence.

CLIA will ensure that there is an online query system to assist anyone with queries about the .Cruise registry. Furthermore, we will provide and promote the details of our Abuse Point of Contact which will be able 24⁄7 and we will comply with all requests from courts, law enforcement, and governmental bodies, and any decisions⁄judgments from UDRP and URS panels.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals above

CLIA is the operator of the .Cruise registry. CLIA Domain Name Management team is responsible for the development, maintenance and enforcement of CLIA Domain Management Policy. This policy defines the rules associated with eligibility and domain name allocation, sets out the license terms governing the use of a .Cruise domain name and describes the dispute resolution policies for the .Cruise gTLD. This policy is intended to be updated and revised regularly to reflect CLIA’s strategic interests and, where appropriate, the requirements of CLIA’s members.
Registration of a .Cruise domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. All domains in the .Cruise registry will remain the property of CLIA.

Each applied for character string must conform to the .Cruise rules of eligibility. Each .Cruise name must:

• Be at least 3 characters and no more than 63 characters long
• Not contain a hyphen on the 3rd and 4th position (tagged domains)
• Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• Start and end with an alphanumeric character, not a hyphen
• Not match any character strings reserved by ICANN
• Not match any protected country names or geographical terms

Internationalized domain names (IDN) may be supported in the .Cruise registry at the second level.

Domains in the .cruise registry must be used solely for purposes that enhance the strategic or commercial interests of CLIA and its members. .Cruise domains may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions.

.Cruise names may not be delegated or assigned to external organizations, institutions, or individuals without an association with cruising.

All .Cruise domains will carry accurate and up to date registration records.

CLIA Domain Name Management Team may revoke a .Cruise domain name at any time in line with CLIA’s corporate and strategic interests.

CLIA registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims and all registrants must comply with the UDRP and the URS. There will be Thick Whois. CLIA will co-operate with any complaints under the PDDRP. The .Cruise registry will be responsive to legal rights owners.


v. Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

As one of the main industry brands, we are extremely careful to protect the confidential information of members and staff, in compliance with all the applicable Data Protection regulations.

The .Cruise registry will continue our policy of protecting confidential information in line with our published policy at http:⁄⁄www.cruising.org⁄privacy-policy CLIA will comply with the Personal Data obligations of the ICANN Registry Agreement and applicable laws. As required, approved representatives will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.

We will:

• Document policies and procedures including an escalation process
• Use appropriate levels of encryption and physical security
• Train key staff and ensuring responsibilities are understood and documented in rules of conduct
• Limit access to records only to those employees or service providers who need access for the performance of their job duties
• Test procedures
• Monitor best practice and ICANN’s mandated and recommended policies
• Audit the work of providers including the Escrow provider and checking data.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

We will create and publish internal guidelines intended to provide clarity on the registration process for a .Cruise domain and how it is to be used. This is a standard registry and domains will be provisioned through an ICANN accredited registrar who will be required to support all those with queries about the .cruise registry. It will be necessary to create a home page for the registry using straightforward messaging for the benefit of internal users so that our policies and the rules of eligibility are clearly understood.