gTLD	Full Legal Name	E-mail suffix	Detail
.JEWELRY	Richemont DNS Inc.	valideus.com	View

What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

As previously stated, the .Jewelry registry will be a standard, restricted registry closed to third parties for use only by pre-validated representatives of Richemont who are parties to an existing Prerequisite Agreement or appropriate affiliates of Richemont group companies. Social costs and negative consequences on domain name customers will therefore be minimised and possibly even eliminated. It is not intended that .Jewelry domains will be made available to anyone beyond Richemont or Richemont DNS. It could be that we will use .Jewelry domains to promote recognition of our affiliated network of authorized dealers in time but again Richemont DNS will be in control.

i. How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

We have no plans to sell .Jewelry domains. We are applying to protect and enhance our position as a leading creator of jewelry of the highest quality. There will be no market in .Jewelry domains. Therefore we will not receive multiple applications for a particular domain and so there will be no need for any resolution. We will control eligibility very strictly.

ii. Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

We plan to register all .Jewelry domain names to Richemont group companies or Richemont DNS. Although we anticipate that our affiliated network of authorized dealers will benefit from the .Jewelry registry in terms of heightened profile, we do not see the need to devise cost benefits for registrants because we will be the registrant.

iii. The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

While we will comply with all ICANN consensus policies, the term of registration is the choice of the registrant of a second level domain name, not the choice of a registrar. The Richemont DNS Domain Name Management Team will set the period of registration for .Jewelry domains. We are applying for .Jewelry to support Richemont’s strategic goals and to protect Richemont’s IP not to generate revenues from selling domains. Therefore there will be no need to make contractual commitments, nor to consider issues around pricing including price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, Richemont DNS will develop and publish its Charter, policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. Richemont DNS, on behalf of Richemont, may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.

gTLD	Full Legal Name	E-mail suffix	Detail
.PANERAI	Richemont DNS Inc.	valideus.com	View

What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

As previously stated, the .Panerai registry will be a standard registry closed to third parties for use only by pre-validated representatives of Panerai having the Required License or appropriate affiliates. Social costs and negative consequences on customers are therefore likely to be minimised and possibly even eliminated. It is not intended at this time that .Panerai domains will be made available to anyone beyond Richemont, Richemont DNS or Panerai. It could be that we will use .Panerai domains to promote recognition of Panerai’s affiliated network of authorized dealers in time but again Richemont DNS will be in control. As discussed in greater detail above, one major goal of the .Panerai registry is the protection of consumers from confusion. In a sense, the .Panerai registry is itself a tool to eliminate or minimize that particular social cost. Further, since consumers may, in time, come to view .Panerai as the single trusted source for information regarding Panerai goods and services, eventually cybersquatting involving the Panerai brand in open TLDs, such as .com, may become reduced or eliminated due to the lack of traffic that such infringing domain names will be able to attract. By reducing the need to access arbitration services, the courts, and compliance personnel within registrars, it is hoped that Richemont will be further minimizing social costs through the introduction of the .Panerai gTLD.

i. How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

We have no plans to sell .Panerai domains. We are applying to protect and enhance Panerai’s position as a leading jewelry and watchmaking brand of the highest quality. There will be no market in .Panerai domains. Therefore we will not receive multiple applications for a particular domain and so there will be no need for any resolution. We will control eligibility very strictly.

ii. Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

We currently plan to register all .Panerai domain names to Richemont, Richemont DNS and Panerai. Although we anticipate that our affiliated network of authorized dealers will benefit from the .Panerai registry in terms of heightened profile, we do not see the need to devise cost benefits for registrants because we will be the registrant.

iii. The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

While we will comply with all ICANN consensus policies, the term of registration is the choice of the registrant of a second level domain name, not the choice of a registrar. The Richemont DNS Domain Name Management Team, as registrant, will set the period of registration for .Panerai domains. We are applying for .Panerai to support Panerai’s strategic goals and to protect Panerai’s IP, not to generate revenues from selling domains. Therefore there will be no need to make contractual commitments, nor to consider issues around pricing including price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, Richemont DNS will develop and publish its Charter, policies and guidelines, setting out full details of how the registry will implement its vision and Purpose as set out in this answer. Richemont DNS, on behalf of Panerai, may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.