18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Introduction: Mission, Vision and Purpose:

UniForum SA is a non-profit company incorporated in South Africa and trading as the .ZA Central Registry (“ZACR”). The African Union Commission (AUC) has, on behalf of its member states, officially appointed UniForum SA to apply for and launch the dotAfrica TLD.

In this application the Applicant may be referred to as UniForum SA, Registry.Africa, the ZA Central Registry and⁄or simply ZACR. Although it is the intention of the Applicant to conduct its business under the Registry.Africa banner in the event that its application is successful, the evaluating team should, for purposes of this application, consider any reference to UniForum SA, Registry.Africa, ZA Central Registry and⁄or ZACR as interchangeable and synonymous with the Applicant.

The ZACR and its partners in Africa, representing governments, ccTLD administrators, the technical and user communities, share a collective vision of establishing and running a successful, African-based registry operation for the benefit and pride of Africa.

Our primary objective and mission can therefore be summarised as follows: “To establish a world class domain name registry operation for the dotAfrica Top Level Domain (TLD) by engaging and utilising African technology, know-how and funding; for the benefit and pride of Africans; in partnership with African governments and other ICT stakeholder groups”.

Our mission is to establish the dotAfrica TLD as a proud identifier of Africa’s online identity, fairly reflecting the continent’s rich cultural, social and economic diversity and potential. In essence we will strive to develop and position the dotAfrica TLD as the preferred option for individuals and businesses either based in Africa or with strong associations with the continent and its people.

The dotAfrica TLD represents a unique opportunity for Africa to develop and enhance its domain name and Internet eco-systems and communities by collaborating with each other to:
- identify, engage and develop African-based specialist skills and resources;
- share knowledge and develop DNS thought-leadership; and
- implement world class registry standards and contribute towards their continued development.

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