gTLD	Full Legal Name	E-mail suffix	Detail
.chat	dot Chat Limited	famousfourmedia.com	View

Q18C
What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

The Applicant fully appreciates the concerns of ICANN, the GAC and other consumer protection authorities about the need to operate new gTLDs in ways that minimize social costs, consumer vulnerabilities as well as other time and financial resource costs. To achieve these goals this gTLD will not only employ the ICANN mandated minimum protections, but will also deploy the following innovative protection measures that will put the gTLD at the forefront of addressing these critical issues:

1) Abuse Prevention and Mitigation Policies and Procedures

The Applicant’s core mission and purpose is to create an environment where individuals and companies can interact and express themselves in ways never before seen on the Internet, in a more targeted, secure and stable environment. To achieve this goal the Applicant will be implementing a range of Abuse Prevention and Mitigation (ʺAPMʺ) policies and procedures.

These Policies and Procedures will include: 1) gTLD APM Plan, 2) Policies and Procedures to Minimize Abusive Registrations ,3) Abuse Point of Contact, 4) Policies for Handling Complaints Regarding the Abuse Policies, 5) Acceptable Use Policy (“AUP”), 6) Proposed Measures for Removal of Orphan Glue Records, 7) Resourcing plans for the initial implementation of, and ongoing maintenance of, the APM initiatives, 8) Registry semi-annual WHOIS verification, 9) Regular monitoring of WHOIS registration data for accuracy and completeness, 10) Registrar WHOIS self-certification, 11) WHOIS data reminder process, 12) Establishing policies and procedures to ensure Registrar compliance, which may include audits, financial incentives, penalties, or other means, 13) Registrar verification of WHOIS, 14) Abuse Response Process, 15) Policies and procedures that define malicious or abusive behaviour, 16) Service Level Requirements for resolution regarding APM issues, 17) Service Level Requirements for Law enforcement requests regarding APM issues, 18) Coordination of APM efforts with sector Groups and Law Enforcement, 19) Rapid takedown and suspension, 20) Controls to Ensure Proper Access to Domain Functions, 21) Enabling two-factor authentication from Registrants to process update, transfers, and deletion requests, 22) Enabling multiple, unique points of contact to request and⁄or approve update, transfer, and deletion requests, 23) Enabling the notification of multiple, unique points of contact when a domain has been updated, transferred, or deleted, 24) Additional Mechanism for Protection of Capital City Names, 25) Additional Mechanisms to Protect and Reserve IGO Names, 26) Governance Council Structure, 27) Efforts to increase Registrant Security Awareness, 28) Registrant Disqualification, 29) Restrictions on Proxy Registration Services, 30) Registry Lock. (Q28 for detail)

2) Rights Protection Mechanisms

The Applicant is firmly committed to the protection of Intellectual Property rights and to implementing all the mandatory Rights Protection Mechanisms (“RPMs”) contained in the Applicant Guidebook and detailed in Specification 7 of the Registry Agreement. Use of domain names that infringe upon the legal rights of others in the gTLD will not be tolerated and preventing abusive registrations is a core objective of the Applicant. The nature of such uses creates security and stability issues for the Registry, Registrars, and Registrants, as well as for users of the Internet in general. The Applicant will minimize time or financial resources costs by preventing abusive registrations and reduce opportunities for behaviours such as phishing or pharming. This will be achieved by implementing comprehensive registration, anti-abuse, and rights protection guidelines as defined in its AUP, as well as innovative additional RPMs such as the Mechanism to Protect IGO Names by blocking second level labels currently present in the .int zone file and the Mechanism for Further Protection of Capital City Names, as described below. In order to identify and address the abusive use of registered names on an ongoing basis, the Applicant will also incorporate and abide by the following RPMs and all other RPMs as specified in Specification 7 of the Registry Agreement and as adopted by the ICANN Board of Directors as ICANN Consensus Policies.

These Rights Protection Mechanisms will among other things include: 1) Trademark Clearinghouse, 2) Applicant’s Sunrise Period, 3) Trademark Claims Service , 4) Uniform Domain Name Dispute Resolution Policy, 5) Uniform Rapid Suspension System, 6) Trademark Post-Delegation Dispute Resolution Procedure, 7) Mechanism to protect IGO Names, 8) Mechanism for Further Protection of Capital City Names, 9) Efforts to promote WHOIS Accuracy, 10) Thick Searchable WHOIS, 11) Semi Annual Audits to Ensure Accurate WHOIS, 12) Policies Handling Complaints Regarding Abuse and Rights Issues, 13) Registry Acceptable Use Policy (“AUP”), 14) Monitoring for Malicious Activity. (Q29 for detail)

3) Governance Council Structure

The Applicant believes that sector stakeholders should be afforded the opportunity to influence the manner in which the gTLD is governed. Accordingly, the Applicant will establish a Governance Council (the “GC”) comprised of key sector stakeholders that will serve as an advisory body tasked with defining best practice recommendations for the gTLD space. The Applicant believes that the success of the gTLD will be determined largely by the sector’s key stakeholders. Not only will these stakeholders have the primary interest in registering domains in the gTLD, but they will also be motivated to protect the sector from practices that would negatively impact the sector overall. The GC exists to provide guidance on matters related to best practices, intellectual property, authentication, certification, and other matters of importance to the sector and it will elect its own Board of Directors, which will be responsible for self-governance, the recommendation of sector-specific policies, and other best practices related to the gTLD.

4) BITS and Coalition for Online Accountability (“COA”) Recommendations

The Applicant will further structure its policies around the BITS and COA Recommendations where relevant to this gTLD. The Applicant’s goal is to provide a safe and secure experience for consumers. A domain within this gTLD that is owned, operated by or compromised by a malicious party could cause harm to consumers, to the gTLDʹs reputation and to the reputation of the Internet itself. As such, additional controls are in place relating to the validity of registrations, as well as measures to ensure the correct identity of both Registrants and Registrars relating to changes made within the SRS, and to protecting the integrity of the DNS service as a whole.

The Security Standards Working Group (SSWG) formed by BITS drafted a set of policy recommendations that should be applied to financial TLDs. The policy comprises of a set of 31 recommendations that should be adopted by ICANN in evaluating any applicant of a financial gTLD. The recommendations were posted by BITS in the form of a letter to ICANN at [http:⁄⁄www.icann.org⁄en⁄correspondence⁄aba-bits-to-beckstrom-crocker-20dec11-en.pdf].

The Coalition for Online Accountability have drafted a set of policy recommendations, also endorsed by many other international organizations representing the creative industries, that should be applied to entertainment gTLDs - especially those dependent on copyright protection. The policy comprises of a set of 7 recommendations that should be adopted by ICANN in evaluating any applicant for an entertainment-based gTLD. The recommendations were posted by COA in the form of a letter to ICANN at http:⁄⁄bit.ly⁄HuHtmq.

We welcome the recommendations from BITS and the COA and will strongly consider the recommendations relating to the implementation of this gTLD where considered relevant.

5) Registry Operators Startup Plan

The Applicant proposes to implement the following start-up plan so that the new gTLD is introduced in an orderly, transparent and stable manner. This will safeguard competition, fairness, trust and reliability for Registrants, the User Community, ICANN Accredited Registrars, and other Stakeholders.
The Applicant’s startup plan is designed to minimize social costs (e.g., time or financial resources costs, as well as various types of consumer vulnerabilities) by instilling a number of RPMs as well as APMs.
The plan consists of the following multi-phase process that will be executed by the Registry Operator. The timeline for the gTLDs start-up process and associated RPMs in the Applicants gTLD is as follows:

Phase 1 – Sunrise Process:

- Day 1: Sunrise round opens
- Day 60: Sunrise round Closes
- Day 61: Sunrise Allocation Including contention resolution mechanisms opens
- Day 71: Sunrise Allocation contention resolution mechanisms closes

• The following Rights Protection Mechanisms apply:
a. Trademark Clearinghouse (“TMCH”)
b. Sunrise Eligibility Requirements (“SER”)
c. Sunrise Dispute Resolution Policy (“SDRP”)
d. Uniform Domain Name Dispute Resolution Policy (“UDRP”)
e. Uniform Rapid Suspension System (ʺURSʺ)
f. Mechanism for the Protection of IGO Names (“PIN”)
g. Trademark Claims Service (“TCS”) *

Phase 2 – Landrush process:

- Day 72: Landrush opens
- Day 102: Landrush closes
- Day 103: Landrush contention resolution mechanisms opens
- Day 113: Landrush contention resolution mechanisms closes

- The following Rights Protection Mechanisms apply:

a. UDRP
b. URS
c. PIN
d. Mechanism for Further Protection of Capital City Names (“CCC”)
e. TCS *

Phase 3 – General Availability⁄Registrations:

- Day 114: General availability begins

- The following Rights Protection Mechanisms apply:

a. UDRP
b. URS
c. PIN
d. Trademark Post-Delegation Dispute Resolution Procedure (“PDDRP”)
e. TCS for the 90 days after day 114 *

* To ease the concerns of trademark owners and mitigate the impact of infringing registrations, the Applicant will be implementing the TCS in all three phases of launch. It is important to note that during the General Availability Phase, the TCS will be used for 90 days, 30 days longer than the ICANN mandated minimum.

18(C)(i) How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Sunrise and Landrush periods:

During the gTLDs launch period, multiple applications for a particular domain name will be resolved through a Contention Resolution Mechanism (“CRM”) involving auctions. These CRMs will apply to the Sunrise and Landrush application phases. The CRMs will be conducted by Sedo GMBH, an experienced provider of domain auction services. The mechanisms offered will involve closed auctions where only specific bidders can participate.

During the Applicants Sunrise process, if there are two or more eligible applicants for one domain name string, then the contention will be resolved by auction. Auctions held during the Sunrise phase (“Sunrise Auctions”) will be closed and the only bidders will be eligible applicants according to the gTLDs Sunrise eligibility requirements including the TMCH.

During the Applicants Landrush process, if there are two or more eligible applicants for one domain name string, then the contention will be resolved by auction. Auctions held during the Landrush phase (“Landrush Auctions”) will be closed and the only bidders will be eligible applicants according to the gTLDs Landrush eligibility requirements.

General Availability:

After the two initial startup phases of the Registry the allocation of domain names will occur on a first-come first-serve basis, taking into account the registries APM and RPM mechanisms.

18(c)(ii) Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Incentive, Marketing and Outreach Programs

The Applicant will implement a number of incentive, marketing assistance, awareness and PR programs to assist the Registrar channel in providing a sector leading experience to end-users and to provide cost benefits for registrants. The Applicant will work with the global Registrar channel to ensure that the new gTLD offer is clearly visible on registrar sites resulting in an increase in the awareness and in the number of new gTLD registrations. Achieving this visibility requires (1) a clear business case and incentives for registrars to motivate them and (2) mechanisms and assets to make it easy for them to do so.

The Applicant will at the time of launch depending upon market conditions consider incentive programs that will deliver cost benefits to registrants through either the use of advantageous pricing, introductory discounts, bulk registration discounts or other similar methods. The Applicant is aware of Specification 9 – Registry Operator Code of Conduct, and will not directly or indirectly show any preference or provide any special consideration to any Registrar in its marketing efforts.

Example incentive mechanisms the Applicant will provide to the registrars may include:

Marketing Incentives

The Applicant intends to provide expertise, tools and creative assets to the registrars as part of general marketing and co-marketing programs. There is a significant cost saving if the expertise, tools and assets are developed centrally and the costs amortized across the registrar base. Significant cost savings can occur relating to Market Research, Social Customer Relationship Management (“SCRM”), Content Management Systems (“CMS”), Direct Marketing Tools, Marketing Collateral and Analytics Solutions.

The Applicant will employ some or all of the following marketing techniques jointly with registrars globally: (1) Direct Response Print, (2) General Web Marketing, (3) Email campaigns without Incentive, (4) Email with Incentive, (5) Email Marketing - Prospect List, (6) Email Marketing - Sponsored Newsletter, (7) Direct Marketing with Incentive, (8) Web Marketing with Incentive, (9) Viral Marketing (Social, Video, Micro-sites), (10) Develop User Interface Improvement best practices, (11) Develop Search Engine Optimization best practices, (12) Email Marketing - Registrar List
As an example of a marketing initiative, the Applicant will forward leads to the Registrars “buy” pages as an incentive via the means of Pay-Per-Click (“PPC”) search marketing. The Applicant will run multiple PPC campaigns targeting gTLD Registrants and point these to landing pages on the Registrar’s websites. Conversions are directly trackable from all PPC campaigns and keywords with a high Click-Through-Rate (“CTR”) or conversions will also be leveraged for SEO best practice purposes.

PR and Awareness Incentives:

In addition to the core outreach to the Registrar Channel, the Applicant will engage in a wider outreach to build awareness of the new gTLD with customers, end-users and other stakeholders. The Applicant will engage with a number of high profile individuals associated with the gTLD and will seek to reach end consumers through webcasts, podcasts, traditional broadcast TV as well as radio.

Provision of customer retention toolkits to Registrars:

The Applicant will use propensity modelling to build retention marketing programs to minimize churn whilst building renewal sustainability. The Applicant will develop econometric models designed to measure the likelihood of a customer segment to purchase a product or offer bundle, at a certain point in the relationship lifecycle. They are used to predict the best time, and the best combination of products, to offer to customers who match a certain profile. They are especially effective where there are large numbers of customers and reliable data can be gathered. The Applicant expects that registration volume in the gTLD will provide sufficient data for this modelling.

Measure, benchmark and improve the customer experience:

The Applicant will engage in a program to develop best practice policies related to the customer experience at differing levels of the channel. This will include the entire ecosystem from Registry through Registrar to Resellers and finally end-users. One key metric might be, for example, to reduce the number of clicks to make a purchase equivalent to the most customer friendly e-commerce sites in the world.
The Applicant might, for example, provide website performance tracking tools to registrars, which would benchmark current performance and provide insights into customers’ needs and behaviour at the point of purchase.
The Applicant will engage in a Social Customer Relationship Management Program to monitor social media feedback to questions, concerns or other issues. The Applicant will further seek to measure marketing communication expenditure and activity.

Other initiatives that will be considered by the Applicant in its outreach efforts:

(a) Customized Vertical Search App for major mobile platforms.
(b) Designated Twitter channel for the stakeholder community.
(c) Social Media outreach through Facebook and other social media solutions.

Translation into other languages:

At present, the Applicant plans to translate marketing collateral and other content that it considers to have geographically diverse appeal in to the 6 official UN languages, namely Arabic, Chinese (Mandarin), English, French, Russian and Spanish.

18(c)(iii) Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

The Applicant will follow the lifecycle and business rules found in the majority of gTLDs today. Our back-end operator has in excess of ten years of experience managing numerous gTLDs that utilize standard and unique business rules and lifecycles.

Initial registrations of registered names may be made in the registry in one (1) year increments for up to a maximum of ten (10) years. For the avoidance of doubt, the registration term for registered names may not exceed ten (10) years. Further the renewal of registered names may be made in one (1) year increments for up to a maximum of ten (10) years. For the avoidance of doubt, renewal of registered names may not extend their registration period beyond ten (10) years from the time of the renewal.

The Applicant plans to review domain name registration rates on an annual basis and will make a determination at that time regarding adjustments, depending upon market factors. Thus, at this time, the Applicant does not plan to make specific guarantees regarding pricing increases.

The Applicant will provide ICANN and each ICANN accredited registrar that has executed the registry-registrar agreement for the gTLD advance written notice of any price increase (including as a result of the elimination of any refunds, rebates, discounts, product tying or other programs which had the effect of reducing the price charged to registrars, unless such refunds, rebates, discounts, product tying or other programs are of a limited duration that is clearly and conspicuously disclosed to the registrar when offered) that complies with the requirements as outlined in the New gTLD Registry Agreement.
-end-

gTLD	Full Legal Name	E-mail suffix	Detail
.green	DotGreen Community, Inc.	dotgreen.org	View

Prior to discussing the operating rules for .green, provided below is important information about .green that puts into context the specific launch and business approach the .green TLD will operate.

An Environmental TLD
The first ever environmental TLD to be proposed to the world through both the Internet and Environmental communities is .green. In 2007, the .green TLD was recognized by the founder of DotGreen for its international appeal as an actual word that has already been adopted by many people in their own languages around the world. “Green” represents Environmental + Humanitarian + Economic issues addressed in tandem, in other words “People and their Planet.”

Philosophy
Community is an important component to the Green Movement, to ICANN, and to The DotGreen Community, Inc. (DGC). When it comes to the nature of human beings, community plays an important role. The multi-stakeholder community is inclusive of all Internet users. The green movement thrives on community collaboration of information, discussion, and resources. DGC also seeks broad participation in the .green namespace and has set policies that are designed to favor inclusiveness into the online .green movement, and is not exclusionary or restrictive of green participation. The open access, transparent nature of how the Internet works is embraced by DotGreen and is in-line with the valued and protected properties of ICANN, the Internet, and the green movement fostering consumer trust by increased consumer awareness, freedom of expression and transparency.

The creation of an online movement encouraged by and built around a TLD has never been done before. The .green opportunity is now possible and its success will be created by the people of the world who choose to utilize it. Community and Inclusivity is an important component to GREEN and therefore to .green as well. The time is now for a Global Response to Environmental and Economic Necessities (.GREEN).

Important Facts About DotGreen and the .green TLD Initiative
• The .green TLD is launching in 16 IDN languages to the left of the dot for inclusion of the world’s people and a rich online global .green movement
• DotGreen has attended fifteen consecutive ICANN meetings, and some members have been dedicated stakeholders even longer.
• DotGreen is among very few new gTLD applicants who have an established office with staff and fully executable new TLD business and marketing plans in place. Drawing early for industry talent, a developed and competitive in house team of professionals, a strong Board of Directors, and Advisors are ready to launch .green.
• DotGreen maintains the resources needed to continue serving the green community beyond the operations of the TLD, through its newsletter, events, green conference sponsorships, marketing plans, and speaking appearances.
• DotGreen has already promoted the green movement on several continents through social networking, personal appearances, sponsorships, as well as donating to other non-profits in support of their work towards sustainability.
• The technical registry functions of the .green TLD will be operated by Neustar, an experienced registry service provider and DNS services provider for multiple countries and corporate brands. In its local region, Neustar is an award-winning recipient for its corporate sustainability programs and Leed certified building.
• DotGreen has established a very thoughtful set of policies, and with practical and protective trademark owner measures in place, DotGreen is ready to launch and run the new .green address space in a fair and equitable manner. .green becomes a part of the Internet that is designed for the health of people, the green economy, the environment, and the planet. The DotGreen team is ready and excited to begin Early Adopter, a Government’s Environmental Agency and Scientific and Academic program, IP Trademark Sunrise, and public launch and prove ICANN’s new gTLD program a success.
• The DotGreen Foundation (DGF) will work with EarthShare, a 23-year federation of 400 global Non-profit environmental and humanitarian organizations, for the responsible administration of the funds to serve and protect people and planet through programs aimed at sustainability.
• Academic direction: Dominican University’s Green MBA program, the first in the USA, contributed its leading team of Master’s of Business in Sustainable Enterprise students for research and development of the .green TLD business plan. The Dean of the College of Natural Resources of the University of California at Berkeley, Dr. Keith Gilles, is a Board Director of the DotGreen Foundation.
• Senior Environmentalist: Marty Rosen, with 50+ years of dedication to the environment, celebrated founding member of The Nature Conservancy, The Trust For Public Land, EarthShare, and more offers valuable direction as DotGreen’s Environmental Advisor since the beginning.
• Marketing Leaders: DotGreen’s Marketing Strategist Team includes executives respected in the marketing Industry who have achieved successes specifically in philanthropic campaigns such as The Red Campaign, a social project for aids relief and many significant land acquisitions for public use and environmental conservation.

Overview of Business Rules
DotGreen Community Inc. (DGC) is applying for the domain name .green as an open TLD. The purpose of DotGreen is to promote and maintain the integrity and growth of the current green movement online, therefore it is essential that the .green TLD be internationally available and inclusive. The green movement is global and growing steadily amongst world citizens and corporations, NGOs, scientists and families. Without a single leader, compulsory certification or even a worldwide governmental overseer, the green movement is succeeding. It’s existence and purpose is about information and action, about reaching, inspiring, sharing, collaborating and activating all the world’s citizens in the common goal to protect our planet’s natural resources, people’s lifestyles, economies and life. The .green TLD, as a part of the Internet, will provide the green movement with a top level domain name to encourage awareness, growth, innovation and open access to expand for the benefit of people and planet using the same core values of the free and open Internet. .green is the model of choice to best assist in the development of green innovation, online green technologies, greener lifestyles, social health, green economies, and responsible business. .green will be host to green communities of individuals, large corporations, small and medium enterprises and non-profits ⁄ NGO’s, governments, scientists, civil societies, green hosting, green energy, green technology and more. .Green must be open and available to internet users in all regions of the world and therefore will launch as an open global TLD in at least 16 IDN languages at Sunrise and public launch.

(DGC) has been very public in itʹs pursuit of the .green TLD since 2008 and has been active in the domain name industry, Internet community, as well as the green industry, and environmental community. DGC’s interaction with industry experts has produced very favorable reaction to the potential of the .green TLD. Green stands for corporate social responsibility, people, health, social justice, fair trade, planet, sustainability and ultimately our future. It has been a very relevant topic, it continues to be very relevant today and takes on even more importance as we head into the future.

DGC views the .green TLD as an important resource that can play a instrumental roll in mankind’s race to save the planet. DGC finds that it is imperative and responsible to adopt very standard industry business rules with .green in order to make the launch, operation and registration of .green names simple to both the channel (registrars) and end-user registrants, therefore providing fair and equal access to all Internet users and world citizens who are willing to take part in the online green movement of the 21st century. In addition, DGC plans to launch and operate .green in a secure, consumer friendly and corporation friendly manner via a series of standard but rigid processes.

Business Rules
DGC plans to adopt, launch and operate .green with industry standard business rules. This will ensure an operationally efficient TLD because the registrar channel will be easily able to adopt .green due to the fact that 300+ registrars around the world are already connected to Neustar, DGC’s technical registry services provider, and therefore will require very little if any incremental engineering work to test and prepare for the .green TLD. This will save costs and ultimately should benefit the end user registrant, and the environment. Some of the standard business rules and operating procedures include but are not limited to:
- Registration term length from 1 to 10 years that will be made available to the registrars
- Implementation of standard registration grace periods (new, renew, etc.)
- Implementation of all contractually required ICANN domain name policies, i.e. domain name “tasting”
- Auto-renew
- Standard domain name transfer policies between registrars

Business Practices ⁄ Launch
With the launch and operation of .green, DGC plans to adhere to industry standards and readily-accepted procedures during all launch phases and continued operations. These include but are not limited to:
- A Sunrise and IP Claims phase that will last 30 days at minimum and will adhere to the standard process identified by ICANN in the New gTLD Applicant Guidebook using the Trademark Clearinghouse. It is DGC’s intent to price the domain names registered during the Sunrise phase in a manner that limits the expenditure required by a Trademark owner with a minor “processing fee” markup to strictly cover its costs on top of a “per year” fee reflective of the higher value of the trademark protected names.
- All Sunrise applicants will have the option to also contribute to the DotGreen Foundation, a California Non-profit 501 (c)3 For Public Benefit Charity Organization established to advance green causes around the world.
- Multiple valid applications for the same domain name during the Sunrise phase will be resolved via an auction process with an established and experienced domain name auction provider.
- Monies from Sunrise auctions will also provide funding to the DotGreen Foundation, a US based Non-profit 501c(3) For Public Charity Organization.
- During the Landrush phase which will allow registrants to apply for higher value names via a premium pricing structure, multiple applications for the same domain name will be resolved via an auction process with an established and experienced domain name auction provider.
- Monies from Landrush auctions will also provide funding to the DotGreen Foundation, a US based Non-profit 501c(3) For Public Charity Organization.
- The General Availability launch, as with all phases, will be operated in a fair and equitable manner as it relates to registrar connectivity and equal access to the SRS registration system.
- In all launch phases, DGC will offer a minimum of 16 IDN languages using standard policies and language tables.
- DGC plans to price .green names in a range reflective of the expected higher value of the brand. This pricing also allows for an income stream to be provided to the The DotGreen Foundation, a California Non-profit 501(c)3 For Public Benefit Charity Organization. Although wholesale price increases to the channel in the future are assumed at this point to be unlikely, if they occur, communication will be provided with a minimum of 6 months notice.
- DGC does plan to work closely with the channel to provide .green’s value proposition via marketing materials, collateral, logos, taglines, etc. in order to properly position the .green TLD with its target market and increase the likelihood of success. Various marketing and promotional incentives including volume discounts will be provided to ensure maximum reach to the community of .green registrants and enable market driven pricing reflective of the .green brand value.
- DGC also plans to launch an “early adopter” type program for corporations interested in using the .green name in a visible way as well as registrants interested in proposing a positive and high profile use of a valuable “green focused” domain name.
- DGC also plans to offer non-profit organizations in all regions of the world who are specifically aimed at sustainability and who meet a list of DotGreen criteria to receive specially discounted domain names of their organization’s name or derivative of.
- As mentioned in Question 22, DGC also plans to work closely and collaboratively with governments around the world to acquire and use country, government or “green” agency names in a positive manner via use or redirection of the appropriate .green domain name.

Operating Practices to Protect the Integrity of the .green Space

DGC plans to operate .green in a very clean and responsible manner, which is consistent and reflective of the purpose of .green to promote green initiatives and sustainability around the world. This will be accomplished via the following principles and processes:

- Ensure all aspects of technology and security (DNS, DNSSEC, IPv6, etc.) are operated in a safe and stable manner via Neustar, a very experienced and capable registry services provider. A user of a .green domain name should never experience any down time and that is DGC’s plan and approach (see question 35).
- Aggressive monitoring of malicious activity as well as swift and aggressive action via Neustar, the channel and DGC (see question 28)
- Implementation of a .green Acceptable Use Policy that gives the Registry the ability to quickly lock, cancel, transfer or take ownership of any .green domain name, either temporarily or permanently, if the domain name is being used in a manner that appears to threaten the stability, integrity or security of the registry, or any of its registrar partners – and⁄or that may put the safety and security of any registrant or user at risk. (see question 28)
- WHOIS accuracy – in addition to the number of mechanisms developed by ICANN, DCG will offer a mechanism whereby 3rd parties can submit complaints directly to DGC about inaccurate or incomplete WHOIS data. DCG will also conduct twice per year audits of a random sampling to test accuracy of WHOIS data as well as have a set of graduated penalties in place as part of the .green Registry ⁄ Registrar Agreement. (see question 28)
- Rights Protection – working in close partnership with Neustar, .green is implementing the following rights protection mechanisms in accordance with the ICANN Applicant Guidebook (see question 29):
1. Trademark Clearinghouse
2. Sunrise and Trademark Claims processes
3. Implementation of the Uniform Dispute Resolution Policy (UDRP)
4. Uniform Rapid Suspension Policy (URS)
5. Implementation of a Thick WHOIS

Summary
In summary, as described throughout our application, .green is an international domain name reflective of very responsible and fair business practices and operations. As outlined above, this is DGC’s intent and plan, ensuring that the registrants of .green can expect an operationally sound, secure and clean domain name space.