gTLD	Full Legal Name	E-mail suffix	Detail
.buy	dot Buy Limited	famousfourmedia.com	View

Q18A
Mission and Purpose of .buy?
The Applicant’s mission and purpose is to create an environment where individuals and companies can interact and express themselves in ways never before seen on the Internet, in a more targeted, secure and stable environment. Its aim is to become the premier online destination for such creators and their wide range of users. The Applicant will create an Internet space whose central function is to provide a platform for creating, producing and disseminating informative, creative and innovative content that is easily recognizable as pertaining to its stakeholder group. The Applicant is acutely aware of the importance of ICANN’s mission in coordinating the global Internetʹs systems of unique identifiers and ensuring their secure and stable operation. The Applicant’s core focus is to create a secure, sustainable, and specialized gTLD, thus supporting ICANN’s primary goals for this program in promoting consumer trust, consumer choice, competition and innovation.

Why .buy?
Buying products or services online is very popular with internet users. There is a sense that shopping is something to look forward to, a treat or reward. Not only is this sense achieved through the goods themselves, but also the act of exploring and purchasing them. Therefore, the aim of .buy is to enhance and develop the consumer experiences of online shopping.

Since its inception the internet has revolutionized the way we communicate, empowered hundreds of millions with knowledge and created a platform where global commerce can thrive. However, access to the countless benefits and opportunities which the internet offers can often be hindered when navigating the ever-expanding sea of irrelevant and sometimes malicious content which also exists.

Thus, the aim of .buy is to create a blank canvas for the online shopping sector set within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space for the shopping sector. As the new space is dedicated to those within this affinity group the Applicant will ensure that consumer trust is promoted. Consequently consumer choice will be augmented as there will be a ready marketplace specifically for enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation and competition within the shopping sector as there will be new channels available not yet fulfilled by current market offerings. This new environment will cause registrants to seek new ways to separate themselves from the competition.

How will .buy take shape?
The Applicant believes that the success of the gTLD will be determined largely by the sector’s key global stakeholders. These stakeholders will be interested in registering a domain and additionally be motivated to protect their sector from detrimental practices. The Applicant believes that stakeholders should have the opportunity to influence the gTLD and the way it is governed. Accordingly, the Applicant is establishing a Governance Council (“GC”), consisting of key stakeholders that will serve as an advisory body.

Why Applicant?
The Applicant has substantial combined experience amongst its team in managing global businesses from a financial, legal and operational perspective and an exceptionally strong financial position. The Applicant’s Team has previous experience with the entire gTLD life-cycle significantly lowering any launch and ongoing operational risks associated with this application. The Applicant has engaged a world-class Registry services provider to manage the technical infrastructure of the .buy gTLD. The Applicant is further advised by the leading sector experts in all other areas required to ensure a responsible and successful launch and ongoing management of the gTLD to the benefit of all stakeholders in the ICANN community.

Information for future studies and reviews
The Applicant recognizes the connection of the new gTLD application to the Affirmation of Commitments (“AoC”). To gauge the success of the new gTLD program, the Applicant recognizes that an AoC Review Team will be formed one year after the first delegation. To prepare for this, the ICANN Board resolved the creation of a Working Group to formulate definitions of competition, consumer trust and consumer choice and possible metrics for the future AoC team to consider in its gTLD review. The Applicant understands this effort has not been adopted by the ICANN Board, but many of the proposed metrics may be used to gauge the Applicant’s gTLD effectiveness and the gTLD program. The Applicant intends to track costs and benefit metrics to inform future studies and reviews. Proposed definitions are:
- Consumer Trust is defined as the confidence registrants and users have in the consistency of name resolution and the degree of confidence among registrants and users that a TLD Registry operator is fulfilling its proposed purpose and is complying with ICANN policies and applicable national laws.
- Consumer Choice is defined as the range of options available to registrants and users for domain scripts and languages, and for TLDs that offer choices as to the proposed purpose and integrity of their domain name registrants.
- Competition is defined as the quantity, diversity, and the potential for market rivalry of TLDs, TLD Registry operators, and Registrars.

Promoting Competition
Given the proposed definition for competition, the Applicant will attain this by contributing to the quantity and diversity within the Registry Operator space. The Applicant is a new entrant enhancing competition among the providers. The Applicant will promote competition for Registrants by amongst other things:
- Building a healthy growth trend of domain registrations
- Measure migration of content from other TLDs
- Maintain competitive pricing of domains

Promoting consumer trust
.buy will be developed with consumer trust and satisfaction in mind. After 2 years of operations, the Applicant will conduct a survey to measure consumer trust and consumer satisfaction. This will be used to improve the service. The Applicant will among other things measure the following:
- Service Availability of Critical Registry Systems
- Abuse and Takedown incidents
- Rights protection incidents
- WHOIS data accuracy

Promoting consumer choice
The Applicant intends to promote consumer choice by achieving the following:
- Display of registration requirements and restrictions in the gTLD
- Highly available and geographically diverse Registrar channel
- Effective sunrise and trademark services

Domain names will be available globally, although the Applicant’s initial marketing efforts will be predominately directed to potential Registrants represented by the six (6) official languages of the United Nations (“UN Languages”), Arabic, Chinese (Mandarin), English, French, Russian and Spanish.
After the initial 2 years it is the Applicant’s aim that:
- Registrants globally should have access to Registrar services for the gTLD in at least the six UN Languages
- The gTLD is offered by Registrars covering at least 40 Countries and territories globally

Information on the effectiveness of safeguards
The Applicant takes rights protection and abuse prevention and mitigation very seriously and has developed policies accordingly. Amongst others, the Applicant will collect and evaluate data regarding:
- Effectiveness of the Sunrise process in limiting abusive registration practices
- Effectiveness of the additional Abuse Prevention and Mitigation (ʺAPMʺ)and Rights Protection Mechanisms (ʺRPMʺ)in limiting abusive registration practices
- Effectiveness of the mandatory APMs and RPMs
-end-

gTLD	Full Legal Name	E-mail suffix	Detail
.dwg	Autodesk, Inc.	autodesk.com	View

The mission and purpose of the proposed .DWG Top Level Domain (TLD) is the creation and operation of a TLD dedicated to the Applicant, its DWG brand and products. As such the objective is that the .DWG TLD will serve as an official, trusted, secure and dedicated name space for the DWG brand and products. To this end the Applicant seeks to launch the .DWG TLD and to create and operate an innovative and secure platform in a manner which is consistent with its subject matter whilst committing to the promotion of consumer trust, consumer protection and integrity of the .DWG TLD and the associated Internet space.
The Applicant is committed to ensure that it fully complies with and meets or exceeds the requirements of ICANN in terms of competition, consumer protection, security, stability and resiliency, malicious abuse issues, and rights protection in relation to the expansion of the generic Top Level Domain name space by devising and implementing mechanisms in line with ICANN’s Consensus Policies and Temporary Policies.
The Applicant proposes to launch and operate the .DWG TLD to create a new Internet ecosystem dedicated to the Applicant and its Affiliates and to enable and facilitate potential innovations, creation and promotion of new initiatives from the Applicant. The domain name space associated with the .DWG TLD will create a new environment which will enhance diversity, choice and utility of the Domain Name System, based on a segmented approach, hence encouraging specialisation, differentiation, consumer recognition, and consumer choice in line with ICANN policy development.
In order to ensure the integrity, success and to build confidence in the .DWG TLD and the associated domain name space, the Applicant is dedicated to ensuring that appropriate safeguards are put in place with a view to protecting, among other things, public interest, customers, trade mark owners and other third party rights owners.
Operating and overseeing this new Internet space in a transparent, fair and efficient manner will be essential to create goodwill in the .DWG TLD and to develop confidence and trust in the .DWG TLD.
The fact that the Applicant intends to operate the .DWG TLD as a restricted registrant registry model will allow the Applicant and its Affiliates to control the operations of the .DWG TLD and prevent violation of public interest, trade mark infringement and other types of malicious conducts. The .DWG TLD will thus create an environment where opportunities for abuse and malevolent conduct will be virtually eliminated.
Furthermore, the Applicant is dedicated to ensuring that the creation and operation of the .DWG TLD will not have an adverse or negative affect on the operational security and stability of the Internet and the Domain Name System.
The Applicant intends to initially limit registration and use of domain names within the .DWG gTLD for corporate use and to qualified subsidiaries, affiliates and business units. This initial limited use will allow The Applicant to establish .DWGʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt The Applicant from its annual Code of Conduct Compliance requirements.
The Applicant currently plans a four-stage rollout for the .DWG gTLD:
1. Stage 1
The initial stage of implementation of the gTLD will involve the Applicant registering a limited number of .DWG second-level domain names. This initial use will provide the Applicant’s IT and security personnel the time to run a number of tests to ensure sustainable operation and will also allow the appropriate internal staff to coordinate with the internal and external staff responsible for the application, delegation, and setup phases of the .DWG gTLD to ensure a proper transition from delegation to full operation.
2. Stage 2
It is intended that the Applicant will then begin allocating domain names in the .DWG gTLD for more widespread corporate use. It is in Stage 2 that the Applicant may evaluate expanding the operations of the .DWG gTLD to permit registration by other registrants, such as select licensees or strategic partners. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with The Applicant’s business model.
3. Stage 3
Depending on the analysis of the evaluations undertaken in Stage 2, the Applicant may implement it’s decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9, as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.
4. Stage 4
Based on its experiences with any expansion implemented in Stage 3, the Applicant will assess whether the business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, including potential customers of the Applicant. It is anticipated that changes to the domain name industry will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary⁄affiliate⁄business unit, and licensee⁄partner use will take into account this experience as well as the technical analysis of potential expansion.

The Applicant
The Applicant is Autodesk, Inc. a publicly traded (NASDAQ: ADSK) multinational corporation with its worldwide headquarters at 111 McInnis Parkway, San Rafael, California, 94903 USA.
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 16 Academy Award winners for Best Visual Effects—use DWG software to design, visualize, and simulate their ideas before they’re ever built or created.

Through apps for iPhone, iPad, iPod, and Android, DWG is also making design technology accessible to professional designers as well as amateur designers, homeowners, students, and casual creators.

Since its introduction of AutoCAD software in 1982, DWG continues to develop the broadest portfolio of state-of-the-art 3D software for global markets.

1.1 The DWG brand
Since its formation in 1982, Autodesk, Inc. has acquired and constantly developed reputation and goodwill in its DWG brand and software worldwide through continuous and significant investment, use and effort.
DWG refers to two different, but related things. First, it is a powerful technology environment that the Applicant places in many of its popular software products. DWG technology contains the ability to mold, render, draw, annotate and measure, among others. Second, .dwg is the native file format for AutoCAD data files that contain all of the pieces of information a user enters, from designs and geometric data to maps, photos and beyond.
Autodesk created DWG in 1982 with the launch of its first version of AutoCAD. With .dwg files circulating throughout virtually every design industry, DWG technology has made the .dwg file format one of the most commonly used design data formats.
The Applicant owns numerous trade mark registrations in the term DWG in many jurisdictions (including the United Kingdom, Canada, Australia, Russia, China, Japan and Germany) in several classes of goods and services, including class 9 (Computer aided design software; training and instructional manuals used therewith in electronic form), and class 16 (Printed matter relating to design software; training and instructional manuals relating to design software).
The DWG brand is an invaluable asset and serves to identify the DWG business as a trusted source of the highest quality products.