18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Offering a range of highly valued cross-industry domain names, .xyz (“the TLD”) will provide business owners across multiple verticals a cost-effective means of establishing a viable online presence, allowing these entities to register names that are appropriate to their business name or service offering. The TLD will provide simple, industry all-inclusive, memorable domain names for every business type.

It will serve as a designated name space where these entities can register domain names spanning across virtually all industries, and in a format that is easily recalled, recognizable and located by consumers.

Its use will include but not be limited to websites, emails, online applications, online transactions, social media, directories and any new usages of domain names.
The TLD will provide increased consumer choice opening up a wide array of new industry-ranging domain names, a reduction in the price spent on obtaining domain names (circumventing the exorbitant fees charged for valuable domains in the secondary markets of the traditional TLD space), and improved user experience, allowing consumers access to a greater array of business resources and services within each industry.

The TLD will not only benefit business owners by allowing them to obtain the most appropriate domain name possible – which currently poses as a significantly difficult and ⁄ or expensive endeavor in the traditional TLD space where valuable or appropriate names are no longer available – but because the TLD is dedicated to providing the most expansive domain name offerings, it will enable consumers the ability to locate a larger number of relevant businesses in the online space, thereby facilitating enhanced servicing of consumer needs.

Similar gTLD applications: (0)