| gTLD | Full Legal Name | E-mail suffix | Detail | | .islam | Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti. | nsline.com | View |
• Intended registrants in the TLD.
The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.
• Intended end-users of the TLD.
For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.
Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:
People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.
It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.
• Related activities the applicant has carried out or intends to carry out in service of this purpose.
Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.
• Explanation of how the purpose is of a lasting nature.
The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.
With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.
The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.
As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
| gTLD | Full Legal Name | E-mail suffix | Detail | | .LECLERC | A.C.D. LEC Association des Centres Distributeurs Edouard Leclerc | prodomaines.com | View |
1 - Intended registrants in .LECLERC
2 - Intended end-users of .LECLERC
3 - Related activities in service of the purpose
4 - Lasting nature of the purpose
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The answers related to the purpose of the NewgTLD have already been described in Question 18. Here will just be the main purpose, the detail might be found in question 18.
The NewgTLD .LECLERC will have multiple goals:
1.Represent and place the applicant’s leading and most distinctive brand (LECLERC) at the highest level of the DNS hierarchy
2.Provide the community and its members with recognizable and trustworthy identification on the Internet. The TLD will increase the visibility of official communication of the brand.
3.Provide a secure applicant-controlled online environment to the community members and end users interested in the assets, services and activities of A.C.D. Lec.
4.Develop the registration of generic domain names allowing implementing a new type of marketing action.
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1 - Intended registrants in .LECLERC
The only entity within the commun ity authorized to register domain names in .LECLERC will be A.C.D. Lec (see the description of the community in question 20). The other entities of the community must ask A.C.D. Lec for the use of specific domain names. These delegations will be limited to certain types of domain names determined above. A.C.D. Lec will still be the owner of the domain name, but can delegate the use of the domain name to another entity of the community.
The single registrant system has been chosen in order to reach more easily the goals planned for the extension, in particular for the identification of the members and its federative role for communication.
The A.C.D. Lec represents the community during this application and carries registration conditions which are validated by the members.
The Mouvement LECLERC members are bound with the A.C.D. Lec by a tab agreement. At present time, the agreement authorizes to register domain names containing the LECLERC name, for all extensions. A new tab agreement will involve the New gTLD .LECLERC. The A.C.D. Lec plans to register 4 domain names by community member, and could then register complementary domain names on demand.
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2 - Intended end-users of .LECLERC
Two types of end-users are identified as potentially interested in the NewgTLD .LECLERC.
First of all, Internet users who are already clients of the brand may use it to display the community of which they are a part, identify the various universes around the brand and interact on various media.
Then for Internet users who are not LECLERC clients, the TLD will facilitate access to brand-specific information. A.C.D. Lec wishes for Internet users to quickly obtain knowledge and consciousness of the environment they “enter” by clicking on a .LECLERC domain name and easily recognize the brand.
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3 - Related activities in service of the purpose
A.C.D. Lec has developed the presence of the LECLERC brand on the Internet. In fact, the ʺE.LECLERC Movementʺ has many websites (without including the members’ websites), either informative (ex: www.movement-leclerc.com), specialized on a specific theme (ex: www.mon-pouvoir--dachat.fr) or merchant sites (ex: www.leclercdrive.fr or www.lemanegeabijoux.com).
A.C.D. Lec continues improving the visibility of “E.LECLERC Movement” activities. Several new websites will be launched in 2012 (at least 3 other websites already in development). sponsored links campaigns).
The applicant has the intention of implementing internal e-communication (meetings, e-mail campaigns ...) in order to inform all the members of this NewgTLD. All the official sites will progressively use the new domain names on .LECLERC. The applicant has the intention of communicating only on the domain names in .LECLERC after its launch so that the Internet users can capture this NewgTLD.
Of course, all the communication media identified in Question 18 will help achieving the purpose of the TLD (publicity on radio, TV, Internet, sponsored links…).
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4 - Lasting nature of the purpose
The “Leclerc Movement” is composed of more than 450 members and associates who share a common interest in continuing to develop the brand, the Movement and its values.
Since 1949, the Movement has not stopped growing and creating new brands and concepts that are now well known by the end users, the competition, and the wider distribution market.
Movement LECLERC owns more than 630 trademarks whose the more famous are “€co plus », « Marque Repère », « Edel », « Nettoyons la nature », « Nos régions ont du talent », « Qui est le moins cher »...
The developed concepts match with the activities which have driven to the creation of specific societies (jewellery for « Le manège à bijou, drive for « LECLERC Drive », fuel selling for « Siplec »...).
The goals presented here will last as long as the LECLERC brand exists. In parallel, the NewgTLD will help to increase the visibility of the brand and assist with support. The new TLD will create a virtuous circle for the Movement.
In 2011, the Movement was a leader of major distribution in France (18 % of market share) and continues to progress in terms of international market share.
It reached in 2011 about 40 billion of turnover and the evolutions observed on the five last years permit A.C.D. Lec to ensure the results stability. Finally, the community (in terms of number of stores) gradually increases according to the five last years data.