gTLD	Full Legal Name	E-mail suffix	Detail
.islam	Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.	nsline.com	View

• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.

gTLD	Full Legal Name	E-mail suffix	Detail
.halal	Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.	nsline.com	View

• Intended registrants in the TLD.

A .HALAL registrant maybe of one of manufacturers of soups, grains, cosmetics, pharmaceuticals, prepared foods, and other products, as well as hotels, restaurants, airlines, hospitals, and other service providers, many of whom are not currently represented on the internet but would feel a newfound affiliation with a .HALAL gTLD.
We can foster more competition at the registrar level through assistance and encouragement with new registrars.

• Intended end-users of the TLD.

For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness, and the majority have nothing to do with the extremely grave events which have come to be associated with their faith.
Every Muslim or even non-Muslim man or woman in the world can benefit from .HALAL websites to catch the information and services offered by them.
The spread of .HALAL TLD would be wide enough to cover all types of audiences and their needs, considering that all .HALAL websites in any case will be promoting HALAL concept and industry in different ways.

Within all of these populations, the intended end users of the .HALAL gTLD are manifold:

People with ties to the Islamic heritage: This would include a significant percentage of the population of Muslim Community along with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concept, its laws, its culture and heritage, etc… would benefit from increased resources online that would help them learn and grow in their new studying.
Islamic businesses: as like as every community, Muslims has also doing business among themselves as well as doing business with other communities. Muslim business men will the word “HALAL” as a symbol of honor and trust, and the witness of belonging to Muslim community. The word “HALAL” is used widely among Muslims’ websites. A simple search for the word “HALAL” results more than 500 million web pages, showing the popularity of the word “HALAL”.
Halal industry role players: those businesses who serve the Muslim community by providing Halal goods would benefit .HALAL domain names as a symbol of trust and their Halal Certification.

It is hoped that not only will these intended users derive individual benefit from the existence of a .HALAL community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of a halal-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .HALAL gTLD is a strong and interactive community, which members of the community would be proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .HALAL gTLD will take shape, and what they intend to subsequently give back to it.
As this is a community directed effort, one of the first steps AGITSys would take would be to establish the .HALAL Policy Advisory Committee. AGITSys would recruit representatives from around the globe to ensure that a variety of interests and perspectives are represented. The PAC will not only serve as a key partner in the development of policies governing the operation of the gTLD, but they will be critical out our ongoing community outreach and marketing efforts. One key function for the PAC would be to aid in developing a list of reserved names which for a variety of reasons would be deeming of limits for registration. This list will ensure that key cultural icons, religious organizations and other entities of importance to the community could not be used in a way that is contrary to their wishes and desires.
The PAC will be integral to our launch efforts and much of the initial marketing of the .HALAL gTLD will need to come from community related activities. Outreach would also include religious figures, community leaders, celebrities and any other prominent organizations or individuals who embrace the halal lifestyle.
Quality content will also be fundamental to a thriving .HALAL community, especially because AGITSys is committed to ensuring that .HALAL is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and others about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .HALAL community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those who embrace the halal concept. As such, the involvement, blessing and feedback of the Islamic religious community are fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .HALAL--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found with Islamic cultures. This existing community interconnection speaks to the cultural staying power of the community and the many ways it enriches world culture.
With the adoption of a .HALAL community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights with a .HALAL gTLD.
As more sites offer information, services, and opportunities for interconnection to the .HALAL community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .HALAL domains. At some point, information and service providers currently not offering sites will see the demand for .HALAL-related content and will migrate their offerings to .HALAL sites as well, furthering the offerings to the community and further driving community members to .HALAL sites. The future benefits of interlinking this diverse and global community are incalculable but immense.