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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.artDadotart, Inc.deviantart.comView
Intended Registrants—The guiding definition we have adopted is that the Art community is comprised of individuals, groups of individuals and legal entities who identify themselves with the Arts and actively participate in or support Art activities or the organization of Art activities.

The .art TLD is to serve the collective interest of the all the members of the art community. For the largest portion of members of the gross art community in numeric terms – art enthusiasts, spectators, audience, visitors and fans worldwide – the greatest value of .art lies in the reliability and trustworthiness of the .art name space. They want to see .art domain names in the right hands rather than to own .art domain names themselves.

The inverse analysis comes to the same conclusion: given the intrinsic scarcity of domain names (each name can only exist once), the objective of the .art TLD cannot be to provide a domain name each to billions of art affectionatos. An approach where all art lovers could register any .art name would destroy the value of all .art names. Fair allocation of names would be impossible, community members would be pushed into sterile contention. In such an environment, all stakeholders would experience .art as a nuisance rather than a useful resource.

An exhaustive listing of all potential registrants is not possible or desirable, but a summary list may provide some guidance:
• Artists, the creators and performers of art (including but not limited to: painters, sculptors; dancers, digital artists, photographers, actors, musicians, singers and other performers; architects; designers; writers, composers and directors; art students);
• Other art professionals (curators, producers, art historians, restoration professionals, professors of art-related topics, art consultants, editors, publishers, managers of performing art venues, etc.);
• Museums, art centers and other institutional exhibition and art show organizers (biennials, foundations, art fairs, etc.);
• Performing arts venues and agencies like theaters, opera houses, concert halls, studios, dance companies, etc.;
• Galleries, auction houses and other art traders and distributors including publishing houses, online distributors and legal download platforms;
• Associations and guilds of artists, museums, galleries and other art intermediaries; collecting societies; associations of patrons and art enthusiasts;
• Art platforms, in particular online platforms and social networks with a focus on art;
• Art schools and academies;
• Art journalists and art media;
• Collectors;
• Foundations and other private entities involved in the support of artistic activities;
• Governmental bodies and public entities involved in the support of art on any level (local, regional, national, international, multinational).

Purpose and Mission—Dadotart’s mission is first to unite, support and promote Artists and those who are engaged in the Arts worldwide. Second, its mission is to use the .ART gTLD for the co-ordination and protection of their common aims and interests, communication and co-operation, while at the same time conserving and respecting their autonomy.

End Users—Dadotart is committed to serving the arts community at large, through the creation and operation of the .ART gTLD. In serving the arts community .ART gTLD will also be serving its intended end-users who are primarily those we are part of the arts community, whether they are registrants or not.

Related Activities—Dadotart is focusing on the early stages prior to launch to put in place the activities that will help to carry out its purposes. First, Dadotart is keenly aware that any new gTLD must be seeded with relevant content to drive traffic and build consumer recognition and trust. Having closely evaluated the dotAsia Pioneering program which was incorporated into the launch of the .ASIA gTLD, it is critical that this content be available as soon as possible and ideally before any general registration periods.

Second, the .ART gTLD will incorporate the following minimal safeguards into any business model at the time of launch: Registrant Eligibility; Name Selection Criteria; and Authorized Usage. In addition, the current best thinking involves the initial reservation of domain names falling within three types:
(1) Names denoting genres or fields of activity (e.g. theatre, sculpture, painting, photography, sculpture, etc.);
(2) In addition, a second reserved list of names of prominent Art institutions as well as Art-related trademarks will be created; and
(3) Names of prominent Artists living or dead.

The exact composition of this reserve list will be compiled with the assistance and guidance of the PAB. There will also be a corresponding policy that will set forth the specific policy by which these reserved domain names can be registered by the appropriate entity.
Lasting Nature—Internationally and historically the arts have played a central role in the development of every culture, whether it was seen in the clay pots used for cooking or the high art of painting found in our national galleries. Supporting the arts as an engaged participant is one of most important ways that we nurture our own humanity and why all the arts continue their practice over time. The purpose of the .ART gTLD is first to unite, support and promote Artists and those who are engaged in the Arts worldwide and second, its mission is to use the .ART gTLD for the co-ordination and protection of their common aims and interests, communication and co-operation, while at the same time conserving and respecting their autonomy. These are purposes that are essential to the life of the arts community.

The .ART gTLD will ensure that Internet users know a site is one of the few locations on the Internet providing only content on Art. A simple search limited to .ART second-level registrants will provide the Internet user with results completely culled of the irrelevant. The fact that arts content will be required on .ART sites will provide a level of user assurance that going to a .ART site will not lead to an empty page.