gTLD	Full Legal Name	E-mail suffix	Detail
.islam	Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.	nsline.com	View

• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.

gTLD	Full Legal Name	E-mail suffix	Detail
.bank	fTLD Registry Services LLC	fsround.org	View

• Intended registrants in the gTLD

fTLD Registry Services, LLC (FRS) was created to serve and protect the global banking community through the creation
of a .bank generic Top Level Domain (gTLD). The purpose is to create a trusted, hierarchical, and intuitive framework for the .bank namespace. The .bank gTLD will be reserved for the exclusive use of members of the clearly defined global banking community set forth above. The plan is that .bank will serve as a trusted marketplace for consumers seeking to access financial products and services online and provide them with a short and memorable Internet address that improves navigation. Further, FRS will work with the community to create innovative products and services that will benefit institutions, consumers and the overall banking community.

As stated above, the .bank community is clearly defined and registrants within the gTLD will need to meet strict registration requirements. One such restriction is the eligibility requirements, and registrations may initially be made by the following for-profit and not-for-profit businesses or organizations:

- State or regionally chartered and regulated banks
- Nationally chartered and regulated banks
- Associations whose members are comprised of chartered and regulated banking entities
- Organizations that are predominantly controlled by chartered and regulated banks or financial holding companies
- Entities whose operations are principally dedicated to serving banks (if approved by the FRS Board)
- Specialized organizations (e.g., research or risk coordination) (if approved by the FRS Board)

• Intended end-users of the gTLD.

The .bank gTLD will have a broad range of end users ranging from banking institutions themselves to potentially hundreds of millions of consumers. Once a .bank gTLD is established as a trusted TLD for matters related to the banking industry, consumers will know and trust websites in the .bank gTLD to be secure and stable. Please see FRS’ response to question 18 for additional details.

• Related activities the applicant has carried out or intends to carry out in service of this purpose.

FRS is submitting this application on behalf of the global banking community to ensure that the .bank gTLD shall serve as a trusted, hierarchical, and intuitive namespace for this community and the consumers it serves. All registrants within this gTLD will be vetted prior to registration to confirm their identity and ensure their commitment to industry best standards developed by FRS before they are able to register in the .bank namespace (see 20(e) below). In addition, the registry will employ a network of both active and passive safeguards in registry operations to ensure that these registrants continue to abide by the terms and conditions set forth in the registration agreement.

Promotion of the .bank TLD will be conducted on an ongoing initiative to ensure acceptance, familiarity and trust among members of the community. The .bank gTLD will also be promoted by registrants themselves as they will be incented to direct consumers and clients to the .bank sites they operate. This type of marketing will promote second-level domains containing .bank throughout all media outlets. Consumers will quickly become familiar with .bank and see that its use is limited to trusted, regulated banking organizations.

• Explanation of how the purpose is of a lasting nature.

FRS will work to provide a .bank gTLD that is trustworthy and consists of vetted banking entities absentwithout some of the abuses currently conducted on the Internet. This gTLD has a lasting nature because it shifts the burden of confirming authenticity from the consumer to the registry or its designated third-party service provider. Further, it will allow the consumer to conduct a simple search, within the domain, that will result in a pool of legitimate second-level registrants. The beauty of this streamlined search and worry-free access to banks and banking services providers is that it will best ensure the lasting nature of .bank.

Banks are the single most important supplier of credit and custodian of consumer assets and have played these key
economic roles for some time. One indicator of the longevity of these roles is that since September 2011, 64.8% of U.S. banks had been in business for over 50 years, and 36.5% of banks had been in business for over 100 years.

As stated above in 20(b), the continued success of .bank is centered on its role as a trusted and safe environment. The Internet user increasingly finds him or herself challenged by opportunists and charlatans that present themselves as legitimate online businesses. This is a particular challenge in the banking industry, as consumers entrust sensitive financial information to external third parties.

RSA, a premier provider of security, risk and compliance management solutions for business, provided the following
in their January 2012 Online Fraud Report:

- In 2011, approximately one in every 300 emails was deemed to contain phishing elements, most targeted to the
public sector, followed by the SME business sector.
- The cumulative number of phishing attacks recorded through 2011 was 279,580—a 37% increase from 2010.
- In 2011, phishing attacks targeted brands from 31 different geographies and emails communicated in 16 different
languages – reaching an even more diverse crowd of Internet users. The top countries in which the most brands were
attacked include: the U.S., the UK, Australia, Canada, India, and Brazil.
- Phishing has become easier with more automated toolkits available. On average, every phishing attack yields a $4,500 profit.
- In December 2011, the portion of attacked brands representing U.S. nationwide banks increased ten percent from 76
to 86%. This represents the highest portion of brands in the U.S. nationwide banking sector targeted by phishing in the last year. This sector is represented in the U.S. by the coalition members of FRS.
- The U.S. was the second-most targeted country with 28% of all phishing attacks. Only the United Kingdom was targeted more.
- Together, the U.S. and UK accounted for 43% of the world’s targeted brands, while the brands of 14 additional countries accounted for a total of 39% of phishing attacks in December.

Due to the strict vetting that will occur before a second-level .bank domain is awarded, consumers will be less vulnerable to a phishing attack from within the .bank environment. The banking community, operating through the .bank TLD, could greatly minimize the risk of banking-related phishing for hundreds of millions of consumers.