gTLD	Full Legal Name	E-mail suffix	Detail
.islam	Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.	nsline.com	View

• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.

gTLD	Full Legal Name	E-mail suffix	Detail
.insurance	fTLD Registry Services LLC	fsround.org	View

• Intended registrants in the TLD.

As stated above and in Question 18, the .insurance community will be clearly defined along the same lines as the
current U.S. insurance community is defined by regulation and law. Registrations within the community may initially
be made by the following for-profit and not-for-profit businesses, individuals or organizations:
- Licensed insurance companies regulated by a government entity
- Licensed insurance agents and brokers regulated by a government entity
- Associations whose members include licensed insurance companies, agents or brokers (if approved by the FRS Board)
- Organizations that are majority controlled by insurance companies (if approved by the FRS Board)
- Entities whose operations are principally dedicated to serving insurance companies (if approved by the FRS Board)
- Specialized organizations (e.g., research or risk coordination) (if approved by the FRS Board)

• Intended end-users of the TLD.

End users will not only include the registrants of the .insurance gTLD, but also millions of the industry’s current
and potential consumers. Once .insurance is established as a trusted gTLD for products, services and matters related to the insurance industry, consumers will acknowledge the security and stability associated with the .insurance gTLD.

• Related activities the applicant has carried out or intends to carry out in service of this purpose.

FRS is submitting this application on behalf of the insurance community to ensure that the .insurance gTLD shall
serve as a trusted, hierarchical, and intuitive namespace for this community and the consumers that it serves. All
registrants within this gTLD will be vetted prior to registration to validate their identity, chartering or licensing entity where appropriate and commitment to industry best standards developed by FRS before they are able to register in the .insurance gTLD (see 20(e) below). In addition, the registry will employ a network of both active and passive safeguards to the operation of the registry to ensure that these registrants continue to abide by the terms and conditions set forth in the registration agreement. Security standards, created by the financial services community for use specifically by financial gTLDs, will be employed by FRS (the details of which have already been worked out with FRS’ backend registry operator).

Marketing and promotion of the .insurance gTLD will be conducted on an ongoing basis to ensure acceptance,
familiarity and trust among members of the community. FRS has actively engaged several insurance-related trade
associations to inform them of FRS’ activities and what it could mean for their respective members. However, the
registry will also be promoted by the Board of Directors and registrants due to the security features and standards
employed within this space. Insurance providers and affiliates will have an incentive to direct consumers to the
.insurance sites they operate, and thus promote their second-level domains containing .insurance across all media.
Consumers will quickly become familiar with .insurance and see that its use is limited to trusted organizations
within the insurance industry.

• Explanation of how the purpose is of a lasting nature.

The .insurance gTLD will ensure that consumers are aware of a gTLD that provides trustworthy and vetted entities
with legitimate insurance products and services, absent some of the abuses seen currently on the internet. This gTLD
has a lasting nature because it shifts the burden of confirming authenticity from the consumer to the registry or its designated third-party service provider. Further, it will allow the consumer to conduct a simple search, within the domain, that will result in a limited pool of legitimate second-level registrants. The beauty of this streamlined search and worry-free access to insurance providers would best ensure the lasting nature of .insurance and result in a successful .insurance launch.

As stated in 20(b) above, the continued success of .insurance is centered on its role as a trusted and safe
environment. The Internet user increasingly finds him or herself challenged by opportunists and charlatans that
present themselves as legitimate online businesses. This is a particular challenge in the insurance industry because
consumers that are not well informed about the legitimacy of online businesses may provide and entrust sensitive
personal and financial information to non-insurance providers.

Rogue online operators register domains in other gTLDs that look similar to legitimate members of the insurance
community because they also have second-level domains registered in other gTLDs. Consumers are consistently lured into ʺphishingʺ attacks by email either promising them unrealistic deals or posing as their own insurance providers. These online practices cost the insurance industry and consumers in time and dollars.

RSA, a premier provider of security, risk and compliance management solutions for business, provided the following
in their Online Fraud Report of January 2012:

- In 2011, approximately one in every 300 emails was deemed to contain phishing elements, most targeted to the
public sector, followed by the SME business sector.
- The cumulative number of phishing attacks recorded through 2011 was 279,580—a 37% increase from 2010.
- In 2011, phishing attacks targeted brands from 31 different geographies and emails communicated in 16 different
languages – reaching an even more diverse crowd of Internet users. The top countries in which the most brands were
attacked include: the U.S., the UK, Australia, Canada, India, and Brazil. Phishing has become easier with more
automated toolkits available. On average, every phishing attack yields a $4,500 profit.
- The U.S. was the second-most targeted country with 28% of all phishing attacks. Only the United Kingdom was
targeted more.
- Together, the U.S. and UK accounted for 43% of the world’s targeted brands, while the brands of 14 additional
countries accounted for a total of 39% of phishing attacks in December.

FRS seeks to minimize the incidence of this type of online behavior within the .insurance gTLD by the strict vetting
planned for each second-level .insurance domain. With the addition of employing security standards developed by the
financial services industry, FRS plans to significantly diminish the risk of insurance-related phishing for millions of insurance consumers.