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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.taxiTaxi Pay GmbHtaxi.euView
The overall objective of the gTLD .taxi is to foster the further growth and the long-term sustainability of the taxi community, as well as facilitate the establishment of online presences even for small players of the industry in order to lead the rather traditional industry into an innovative future, and support healthy competition amongst all members of the taxi community, as described in question 20(a). The gTLD .taxi will be established as a label for both quality and trustworthiness of information for all members of the taxi community and end users. The community-based purpose of the applied for gTLD .taxi is to provide a namespace as a safe and secure home base for all topics relevant to the entire taxi community. All community members should consider the .taxi as a cooperation of reliable, skilled, trustworthy and most notably verified professionals concerned with similar issues and a professional attitude towards their work life. The gTLD should encourage the community and its members to play an active role in the exchange of information and knowledge and the organization of community issues. Ideally, this strengthens the bonds between the individual member and the higher goals and interests that aid and promote the community. Therefore, the centralization and professionalization of the presentation of taxi-related websites, services, individuals and organizations, creates an identity that community members can identify themselves. Above all, the .taxi gTLD encourages and improves the provision of a solution accessible for every internet user worldwide in terms of providing information and services on taxi-related topics.

INTENDED REGISTRANTS IN THE TLD .TAXI
Consecutively, intended registrants for the gTLD .taxi are all community members. Please find an overview on intended registrants in question 20(a). The .taxi gTLD addresses, but is not limited to, the following use cases: Primarily, .taxi should provide a namespace for all members of the taxi community for representing themselves, their businesses or occupations, and their day-to-day work. Possible webpages could range from, among others, introductions of taxi and taxi-related businesses, overarching taxi services of relevance to community members as well as potential taxi clients (i.e. online reservation platforms), or other information that is worth being published to an open or limited public. Second, community members could for example publish content regarding special events for the taxi industry, for instance relevant international industry conferences or regional meet-ups between individual stakeholders. Third, they should be able to use the .taxi namespace for research and aggregation of useful information they can apply to their daily work or their profession, for instance information on public policies and the status of policy-making (i.e. safety regulations for vehicles, pricing policies etc.).Last, the secured namespace should encourage members of the taxi community to engage in communication and exchange of information. As access to such websites and services with .taxi domain is restricted and therefore a certain level of quality is guaranteed, it is expected that community members will experience as greater tendency to do so than today.

INTENDED END-USERS IN THE TLD .TAXI
Apart from the community members, who are intended registrants as well as beneficiaries, TaxiPay GmbH expects all internet users to be another important group of important beneficiaries. Thus, end users of the gTLD .taxi will be all community members as well as all internet users (please refer to question 18(a) for more details). As end-user use cases have already been described for community members in the intended registrant section, it should now be concentrated on end-user use cases for internet users. First, internet users not directly related to the taxi profession are able to identify and evaluate the great variety of different taxi services and their respective locations. They can plan trips ahead and inform themselves about pricing levels, timing (i.e. trip duration), as well as special features of the respective vehicles (i.e. air conditioning). Second, there is a growing tendency of people demanding information and knowledge about the businesses they commission, especially against the backdrop of a growing awareness for ecological sustainability and a “green” lifestyle. Regarding taxi services, the majority of consumers are increasingly concerned with using taxi vehicles with alternative sources of energy, i.e. hybrid or biofuels. People connected to the internet widely use it as a source for information and research, which is why a designated taxi-specific namespace could function as a first point of contact and signpost for people with an interest in various options of taxi services. Third, webpages and services could complement business-to-consumer-relationships by providing additional information and simplifying communication. Fourth, members of the core taxi industry could benefit from services offered by the immediately surrounding industry, such as hardware and software suppliers, recruiting and training companies, auto shops, automotive suppliers, or even insurances all with a very strong if not exclusive focus on their special needs. Providing simple and quick access to relevant websites of these suppliers combined under a .taxi gTLD will therefore facilitate business-to-business relationships within the taxi community, too.

RELATED ACTIVITIES
Apart from the application for the new gTLD .taxi, TaxiPay GmbH is currently providing an additional service to the community with taxi customers as the main beneficiaries. In January 2012, TaxiPay GmbH has initialized “taxi.eu”, the largest European online platform for taxi reservations. The consumer-centric platform facilitates the ordering process of taxis based on an iPhone⁄Android application, as well as a mobile device optimized browser option. Based on this app, taxi drivers are able to attract new, tech-savvy and usually financially strong customers. Based on taxi.eu, TaxiPay GmbH establishes a crucial connection between the taxi community’s constituents and potential customers, and currently represents over 40,000 taxis with 150,000 drivers in over 60 major cities throughout Europe. Apart from merely connecting members of the core taxi industry with clients, taxi.eu serves to achieve the very same mission as the gTLD .taxi – that is to foster the further growth and the long-term sustainability of the taxi community, as well as facilitate the establishment of online presences even for small players of the industry. The end-user, on the other hand, greatly benefits from the platform as ordering, rating, saving and planning personal transportation is facilitated to written information on the end-users mobile device and at hand anytime when needed.

LASTING NATURE OF COMMUNITY PURPOSE
As described earlier in the answers to these questions and question 18, the .taxi network is a first step towards a cross-professional taxi association providing organizational and communicational services to the global community. This is especially important, as the community will certainly remain intact as long as people will feel the need for means of private, comfortable and fast transportation. As mentioned in question 20(a), the taxi community belongs to the oldest communities in modern history. Furthermore, increasing gas prices have already and will continue to cause private individuals and households to either significantly reduce the usage of their own automobile or even going without any household automobile, at all, due to a growing price consciousness. Of course, an unspecified percentage of these households and companies will refrain to public transportation. However, consumer groups with a larger price elasticity will most certainly maintain their need for safe, comfortable and fast transportation to their point of interest.