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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.parsAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.agitsys.comView
• Intended registrants in the TLD.

The .PARS gTLD is intended for Members of the Persian Community who live in one of the countries: Iran, Georgia, Turkey, Armenia, the Caucasus, Azerbaijan, Afghanistan, Tajikistan, Uzbekistan; people who wish to promote, participate in or learn about Persian heritage, language and culture and who use it in any way in their daily lives. Equally, many companies worldwide use the word “Pars” or some derivation of Persian in their business names or even second-level domain – and thus the .PARS gTLD will benefit their internet presence, offering expansion for those already online and opportunities for those who are not.

• Intended end-users of the TLD.


Persians can be found in Iran, Georgia, Turkey, Armenia, the Caucasus, Azerbaijan, Afghanistan, Tajikistan, Uzbekistan and Northern Pakistan. Sizable Persian communities can also be found across North America in large cities such as New York City, Los Angeles, Chicago, Boston, Seattle, San Francisco, Denver, Ottawa and Toronto. It is estimated that as many as 1,560,000 Persian-speaking individuals live in the United States alone. Other major concentrations of Persian immigrants include Turkey (800,000), U.A.E. & Bahrain (560,000), Iraq (250,000), Germany (110,000), UK (80,000), Canada (75,000), France (62,000), India (60,000), Australia (60,000), CIS (50,000), Israel (50,000), Lebanon (50,000), Philippines, Korea & Japan (50,000), Russia & Other Former Soviet Union countries (50,000), Syria (50,000), Pakistan (40,000), Egypt & North Africa (20,000), Greece (20,000), Kuwait (20,000), Austria (15,000), Spain & Portugal (15,000) and Sweden (15,000).Many of these Persian communities are served by Persian-script newspapers and periodicals, but the readers of those publications would welcome greater connection to their fellow citizens online through .PARS sites. The .PARS gTLD will also serve as a reminder of their glorious ancient homeland.
Within all of these populations, the intended end users of the .PARS gTLD are manifold:
Persian-language speakers with ties to the Persian heritage: This would include a significant percentage of the population of Persian Community along with other nations.
Persian-language native speakers: As demonstrated above, this includes millions of individuals in Afghanistan, Iran and Tajikistan as well as other continents.
Persian-language students: Those learning Persian as a foreign language would benefit from increased resources online that would help them learn and grow in their new language.
Persian businesses: Tens of thousands of entities hold the word “PARS” as part of their legal trading name, where it is needed to indicate their origin. Businessmen have chosen the word “PARS” as a symbol of honor and glory, and as an indication that they belong to the Persian community, leaving aside the simple popularity of the word. The word “PARS” is thus already used widely among Persian websites. A simple search for the word “PARS” limited to just “Persian language websites” and “in the page title” results more than 50,000,000 web pages, clearly indicating this popularity: http:⁄⁄goo.gl⁄bG3VF

A list of the regional and social varieties of modern Persian include;

Western variant (Farsi)
Eastern variant (Dari)
Central Asian variant (Tajik)
Hazara dialects (Hazaragi)
Judeo-Persian (Dzhidi)
Judeo-Tajik (Bukhori)

It is hoped that not only will these intended users derive individual benefit from the existence of a .PARS community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of a Persian culture-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element to the success of the .PARS gTLD is a strong and interactive community, which Persians around the world are proud to associate with and keen to contribute to. In order to ensure this, AGITSys will engage in and sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities and to gather input for how the .PARS gTLD will take shape, and what they intend to subsequently give back to it. Launching the .PARS gTLD in concert with the desires of the community will be key to its success.
Quality content will also be fundamental to a thriving .PARS community, especially because AGITSys is committed to ensuring that .PARS is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Persian-script materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, culture and history will always be the most important element for a successful .PARS community online. The entire gTLD concept is designed as a place of online respect and reverence for those of Persian heritage to appreciate it – and appreciate their association with this heritage. As such, the involvement, blessing and feedback of the Persian cultural, political and religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important Persian figures around the globe– asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .PARS gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .PARS--growing as it has out of the Persian people and the Persian alphabet--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found with English-speaking cultures. This existing community interconnection speaks to the cultural staying power of the community and the many ways it enriches world culture.
With the adoption of a .PARS community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights with a .PARS gTLD.
The growth of the .PARS gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service.

As more sites offer information, services, and opportunities for interconnection to the .PARS community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .PARS domains. At some point, information and service providers currently not offering sites in Persian will see the demand for .PARS-related content and will migrate their offerings to .PARS sites as well, furthering the offerings to the community and further driving community members to .PARS sites. The future benefits of interlinking this diverse and global community are incalculable but immense.