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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.skiSTARTING DOTjwgroupe.comView
The United States and France account both for 47% of the biggest ski resorts in the world. Both countries are also leaders in terms of skier visits, which is used as a reference indicator in the ski industry.

Accordingly, France and the USA are two of the most important countries in the ski industry, in terms of size and economic growth.

Starting Dot’s founders, Mr. Godefroy Jordan and Mr. Guillaume Buffet, are both ski enthusiasts and have been able to build close relationships with the ski community, in particular in France and in the USA.

Mr. Guillaume Buffet is an expert skier (e.g. Freeride, Alpine skiing, cross-country skiing) and has been skiing with international ski competitors for over 30 years. He has also worked as a marketing consultant for major ski industry players (e.g. ZagSkis, Salomon, X-games, Gîte de France, Atout France) and has been able to build close relationships with major French ski areas (e.g. Val d’Isère, Tignes, Les Arcs, Val Thorens, Courchevel).

Accordingly, Starting Dot was able to receive following endorsements for the .ski gTLD application:

- Leading French ski resort (Tignes);
- National Ski area association (Domaines Skiables de France);
- Local authority (The Department of Savoie).

Tignes is served by the large well-linked ski area called LʹEspace Killy. Tignes shares the LʹEspace Killy with Val dʹIsere and with over 300km (190 miles) of ski slopes 150 shops, 115 bars, numerous ski schools, 1500 and more staff. Tignes has therefore become one of Europeʹs premier resorts. Due to its altitude, Tignes has a very reliable snow record, which, after recent seasons of reduced snowfall, has encouraged people to choose higher mountain resorts. According to ʹThe good Ski & Snowboarding Guideʹ Tignes⁄Val dʹIsere is one of only two ski areas in France listed as ʹSnow-sure resortsʹ. Tignes boasts a fast and efficient lift system, 97 lifts including 2 high-speed underground trains (funicular railways) one of which transports visitors from Tignes Val Claret to the ʹPanoramic Restaurantʹ on the Grand Motte Glacier. All standards are catered for with ʹ5 free lifts for beginners. LʹEspace Killy is also known for its incredible off-pistes with good lift access. Tignes produces more than 1.5 million ski visits per year and caters for visitors predominantly in self-catering apartments, although there are a plenty of 2 to 4 star hotels and catered chalets to choose from. Most accommodation in Tignes have very convenient access to slopes. Tignes offers also plenty of other activities like ice diving, dog sledding, hang gliding, skidoo riding, ice climbing, parascending, ski-joring (being pulled along by horses), skating, snowshoeing, indoor tennis, heli-skiing. In terms of skier visits, international reach, economic growth, Tignes is one of the most representative ski resorts in the world.

The Domaines Skiables de France, founded in 1938 under the name of Syndicat National des Téléphériques de France (SNTF – National Association of French cable cars), is a French Professional Chamber. From 15 initial members, it has grown to encompass 387 members. Members of the Domaines Skiables de France are ski lift operators, ski resorts, contractors, professional training centers and manufacturers. The history of the Chamber is directly to linked to the continued development of ski resorts. The Domaines Skiables de France main missions are:
- Developing professional standards;
- Promoting sustainable development;
- Ensuring ski-area security.

The mountainous department of Savoie is famed for its skiing; containing some of the world’s most prestigious resorts. Savoie contains the fashionable pistes of Courchevel 1850, which achieved global fame. It is situated at the eastern end of the Trois Vallee’s, which is the worlds largest ski area, also containing the renowned resorts of Méribel, Les Menuires and Val Thorens, Europe’s highest ski resort. Courchevel is composed of five separate base stations, each known by their altitudes. Courchevel 1850 is the largest and highest, although its highest point is actually only 1747m. Courchevel is one of the ‘big-four’ French ski resorts, whose prestige comes from their size, nightlife and the quality of their skiing. Two of the other three, Val d’Isere and Méribel, are also located in Savoie, while Chamonix is in neighboring Haute-Savoie. Extreme sports enthusiasts can get their thrills in Savoie through rock-climbing, paragliding, parachuting and white-water rafting on the river Isère. The department of Savoie, due to the management of major ski resorts, has extensive knowledge of the ski community and its perfectly aware of its needs in terms of technology application. It is therefore well suited to endorse Starting Dot’s .ski gTLD application and to take part in this new gTLD Policy Advisory Committee.

Starting Dot will be managing the .ski gTLD in partnership with Adrenaline Top-Level Domain Inc., an American company based in New York City. Adrenaline TLD has been working on the .ski gTLD application for one year and has dedicated a website to the proposed gTLD.

One of the founders of Adrenaline TLD, Mr. Robert Rozicki has been both a passionate skier and snowboarder for over 30 years. His passion for ski has taken him across the globe, interacting with skiing communities in Europe, North America and Australasia. Mr. Robert Rozicki has spent the last year evangelizing the value of a .ski gTLD and the ICANN New gTLD program to the ski sports communities in over 20 North American ski areas and globally through digital and social media channels. Additionally, he is a domain name industry veteran with over 12 years of experience in the domain name registrar and online brand protection industries as well as extension digital marketing experience.

Starting Dot holds 35% of Adrenaline TLD’s shares and will appoint Adrenaline TLD as the exclusive marketing agent for the promotion of the .ski gTLD in the USA, following ICANN’s delegation of the .ski gTLD.

As defined in consultation with supporting organizations and Adrenaline TLD, the .ski gTLD will:

- Deliver a secure and restricted domain name space, dedicated to verifiable members of the ski community;
- Promote collaboration and networking within the ski community;
- Promote free and healthy competition, based on principles of transparency and fairness.

Starting Dot intends to achieve these goals by defining specific eligibility requirements and by establishing a Policy Advisory Committee that will include members of the ski community.