gTLD	Full Legal Name	E-mail suffix	Detail
.islam	Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.	nsline.com	View

• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.

gTLD	Full Legal Name	E-mail suffix	Detail
.tennis	TENNIS AUSTRALIA LTD	tennis.com.au	View

This response describes the community-based purpose of the .tennis TLD.

COMMUNITY-BASED PURPOSE

The community-based purpose of the .tennis TLD is to enable Tennis Australia to achieve the mission⁄purpose of the TLD, which is to provide a dedicated, distinctive namespace that enhances the Australian tennis community’s online presence and supports interactivity, engagement, the availability of authoritative information and promotion of the activities of the Australian tennis community. The .tennis gTLD will provide to the Australian tennis community a home for its online activities. The .tennis TLD will reinforce and provide a new platform to support the offline and online efforts already undertaken by Tennis Australia to unify the Australian tennis community. It will strengthen community members’ affiliation to the sport, raise awareness about their services and create a powerful benefit to Tennis Australia’s affiliated network, ultimately growing participation in tennis.

INTENDED REGISTRANTS IN THE .TENNIS TLD AND REGISTRABLE NAMES

Eligibility to register a domain name in the .tennis TLD will be linked to the activities and initiatives of Tennis Australia. Registrants must fall within one of the following ten categories of eligibility:
1. Tennis Australia internal departments
2. Tennis Australia Member Associations
3. Tennis Australia Member Association-Affiliated Clubs
4. Tennis Australia Corporate Partners
5. Tennis Australia Coach Members
6. Tennis Australia-Endorsed or Sanctioned Tournament Organisers
7. Tennis Australia Member Association Affiliates
8. Tennis Australia and Member Association Competition Organisers
9. Hot Shots Deliverers
10. Cardio Tennis Deliverers

Due to their clear association with the organised and pre-existing Australian tennis community which is proposed to be served by the .tennis TLD, the above categories of eligibility and naming restrictions within each category are wholly consistent with and supportive of the community-based purpose of the .tennis TLD.

INTENDED END-USERS OF THE .TENNIS TLD

Through the .tennis TLD, Tennis Australia commits to serve the Australian tennis community. While eligibility to register a .tennis domain name will be restricted to the specifically defined nine categories identified above, Tennis Australia recognises and indeed intends that the .tennis TLD have a wider appeal that extends beyond the eligibility restrictions. Tennis is a truly inclusive sport: it is enjoyed by both genders and is cross generational; it can be learned at any age, and in multiple formats, whether participants are looking for fitness, a social outlet or to become professionals. Tennis is a sport for teams and also individuals, providing basic ball skills to young players and building confidence. It is a sport which has many related opportunities for involvement – whether professional or voluntary - such as coaching, administration, umpiring or becoming a ballkid. Tennis Australia is committed to growing participation in tennis, not just amongst the intended registrants of the .tennis TLD but the wider Australian and global tennis community.

The .tennis TLD will create unique opportunities to promote tennis within Australia and abroad. Within Australia the .tennis TLD will allow for an unparalleled engagement opportunity for community members over the vast expanse of the country. It will generate interest in clubs and maximise the positive attributes of tennis, benefitting Internet users seeking information about tennis in Australia, including how to play, where to play, and official activities occurring within the Australian tennis community. Globally, the .tennis TLD will showcase the Australian tennis community to Internet users around the world. Tennis Australia’s existing online initiatives attract a global audience, for example australianopen.com with 14.8 million unique visitors in a two-week period.

RELATED ACTIVITIES IN SERVICE OF THE COMMUNITY-BASED PURPOSE

Tennis Australia currently engages in a wide variety of activities in service of the purpose of enhancing the Australian tennis community’s online presence and supporting interactivity, engagement, the availability of authoritative information and promotion of the activities of the Australian tennis community in the online environment. These include:
- Websites for Tennis Australia Member Association-Affiliated Clubs, Coach Members, and players
- An online membership system to Tennis Australia Member Association-Affiliated Clubs and players
- An online competition management system to support Tennis Australia and Member Association Competitions
- Up-to-date information about tennis clinics and playing opportunities at Melbourne Park, the headquarters of Tennis Australia
- Online delivery of advice to Tennis Australia Member Association-Affiliated Clubs on club management, marketing and communication
- Online support for funding opportunities, including the National Court Rebate Scheme through which grants and additional funding are provided to clubs and centres to assist in the development of new tennis courts and upgrade of old courts and associated infrastructure.
- Promotion and support of ‘Open Day’ for Tennis Australia Member Association-Affiliated Clubs
- Online delivery of educational and professional support services for Tennis Australia Coach Members
- Online delivery of information and advice for parents of players
- Development of digital products, such as customised mobile apps, to help people engage with tennis, improve their play, and connect with Tennis Australia and others interested in tennis

The .tennis TLD will enable a more user-friendly and intuitive platform from which to continue and extend these activities, while also reducing the risk of confusion and abuse through the inherent link between Tennis Australia and the TLD and its transparent and authoritative eligibility criteria.

LASTING NATURE OF THE COMMUNITY-BASED PURPOSE OF THE .TENNIS TLD

The community-based purpose of the .tennis TLD is of a lasting nature because it furthers Tennis Australia’s own commitment to ensure the longevity of tennis in Australia, for the many unique benefits it offers those who participate, from health and social benefits to its wider appeal as an activity (either playing or watching) that bonds a diverse group and enriches the lives of all those involved. Tennis Australia is a longstanding member of the global tennis community, as evidenced not only by its more than 100 year role in Australian tennis but also by its position as a founding member of the International Tennis Federation (ITF). The ITF was formed in 1913 as the international governing body of tennis. The ITF connects the game’s biggest events and most sought-after titles, the Australian Open, French Open, Wimbledon and the US Open.

Tennis Australia has long been regarded as an innovator in the sport. Each year it invests millions in tennis infrastructure, player development, participation programs, coach development, competitions and tournaments, and promotion of the game locally, nationally and internationally. A not-for-profit organisation, Tennis Australia’s profits are redirected back into the tennis community, thus ensuring the sustainability and longevity of tennis in Australia. The .tennis TLD will extend these efforts into the modern, increasingly online age, thus securing the place of the Australian tennis community into the long term future. It will achieve this by enhancing the Australian tennis community’s online presence and supporting interactivity, engagement, the availability of relevant, authoritative information and promotion of the activities of the Australian tennis community. Through the .tennis TLD, Tennis Australia intents to support the continued growth of tennis within Australia, furthering the achievement of its own mission for generations to come.