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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.swissSwiss Confederationbakom.admin.chView
As described under Questions 18(a), the purpose of the .swiss TLD is:
(a) to facilitate digital communications to and from, as well as within, the Swiss community;
(b) to support and promote the international visibility and renown of Switzerland and the Swiss community, Swiss culture, monuments and institutions, as well as economic and social activities, in the common interest of the Swiss community;
(c) to represent a long-term community-wide shared effort to strengthen the value and prestige of Swiss arts, culture, products and services, to meet consumer expectations and enhance consumer confidence;
(d) to preserve the geographical, linguistic and social meaning of the word “Swiss”;
(e) to provide a platform for the development of the Swiss community in cyberspace.

The intended registrants of the TLD are members of the Swiss community as described in clause (A) in the answer to Q20a which meet the criteria of clause (B) in the answer to Q20a. This includes Swiss public institutions, businesses active in Switzerland, citizens and residents of Switzerland, as well as other legal entities or individuals who contribute to the political, economic, social or cultural development and welfare of the Swiss community, in particular the following:


- public authorities of all levels (communal, cantonal, federal);
- companies using the “Swiss Made” or “Made in Switzerland” label;
- ambassador brands related to Switzerland;
- businesses with a products or services which are of Swiss origin or source or otherwise strongly associated with Switzerland;
- organizations promoting Swiss places, culture, values and heritage;
- public interest organizations operating for a cause associated with Switzerland.


Given the vast scope of a modern community, community membership always depends on context. This is why, for the purpose of domain registrations, the strength and quality of the registrant’s nexus must be commensurate to the role and importance of the domain name to the community.


In other words, a bona fide presence in Switzerland (and thus community membership) (A) is a necessary condition, but NOT in itself a sufficient condition for the right to hold any imaginable .swiss domain name. As the policy principles under (B) of the answer to Q20a above show, there are additional requirements specific to the intrinsic role and importance of the domain name in question. These requirements will be defined in detail in specific registration regulations. They concern in particular the nature of the registrant’s presence in Switzerland and the registrant’s use of the domain name. Again, this will based on the fundamental principle of prudence: starting with a conservative registration policy in order to establish quality of and confidence in the .swiss TLD and then gradually opening up the policy as long as it does not endanger this quality and confidence.

The wish to hold a .swiss domain name is not in itself a sufficient indication of a bona fide presence in Switzerland. Furthermore, if a person has been able to register a domain name in .swiss, this does not in itself entitle that person to register any other .swiss domain name.

The intended end-users of the .swiss TLD include the general public with an interest in Swiss arts, culture, values, ideas, products and services and Switzerland in general. The .swiss TLD is intended to be complementary to the “.ch” domain in that a key focus is on users of Swiss public services and customers of the Swiss export and tourism industries. Given the fact that well-known Swiss export brands are also very popular within Switzerland, a large portion of intended end-users are from inside Switzerland.


Overall, the intended end-users are those who will remember the notion of Swiss values and quality in the long term.

All activities of the Swiss Confederation that are related to the .swiss TLD serve the community-based focus of the TLD. They involve the active development of the name space and other activities to support community-based eligibility and name selection processes described under Question 20 (e).

The purpose of the .swiss TLD is of a lasting nature because it exactly matches the popular use and generally accepted meaning of “Swiss” referring to Switzerland. The lasting nature of Switzerland and of the Swiss community are established beyond any doubt, as is their intimate association with the word “Swiss”.