18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

18c. Operating Rules Applicant Will Adopt to Eliminate or Minimize Social Costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities) and Other Steps Applicant Will Take to Minimize Negative Consequences⁄Costs Imposed Upon Consumers

(c) .bbb Q18 Application Text Responses

A. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

If CBBB receives multiple requests for the same name from qualified community members, CBBB would not use auction as the means of resolving the competing claims. Rather, CBBB will take the following considerations into account:

• What the current primary domain of the business or charity is registered as;
• Whether they own the trademark of the proposed domain name;
• How long a business or charity had been accredited by the BBB or Wise Giving Alliance; and
• Who requested the domain name first.

B. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

We currently plan to offer the same pricing to all registrars for all registrations, renewals and transfers during launch and the first year of operation of the registry. After the first year we will assess whether bulk discounts or other co-marketing discount programs may be desirable or feasible given that we are planning to operate a restricted, community-based TLD.

C. The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

To ensure CBBB can operate a best-in-class, trusted registry, a price escalation policy is necessary to properly resource future registry improvements, as well as interventions required to handle on-going threats to the DNS. CBBB will seek to minimize price escalations where possible and so will not escalate price to accredited .bbb registrars beyond five percent (5%) in any one (1) calendar year. Further, CBBB will provide no less than six (6) months prior written notice of any increase for new and renewal domain name registrations and for transferring a domain name registration from one ICANN-accredited registrar to another and will continue to offer for periods of up to ten years new and renewal domain name registrations fixed at the price in effect at the time such offer is accepted by registrant.

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