18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

.fun and dotStrategy

Itʹs fun to have .fun, and dotStrategy Co. intends to bring .fun to the domain name industry. .fun will provide a semantically meaningful string for registrants seeking to label their Internet-based content with the experience they intend for their users: fun.

Fun and amusement are at the heart of the new social Internet. A substantial percentage of items we read and share online are what we find funny, amusing, or just bring joy to our lives. .fun will provide an easily remembered and meaningful label for these pieces of Internet content.

Fun is also one of the features we seek most often when browsing the Internet. We look for events to participate in, items to read, and information to share with our friends. We look online for fun activities to do offline. Fun is how we punctuate our daily lives, and how we fill the spaces between work, school and the additional details that demand our daily attention.

The mission and purpose of dotStrategyʹs .fun gTLD is to be family-friendly registration space for registrants seeking to label their Internet-based content with one thing that we all have in common, the desire for fun. dotStrategy is committed to maintain the .fun registration space as a TLD for Internet users of all ages.

dotStrategy is an Arkansas-based company, with a principal place of business in Conway, Arkansas. The company is the creation of William Doshier, an experienced domain name developer and business leader.

dotStrategy has chosen to partner with Neustar, Inc. for its back-end registration services. Neustar is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customersʹ data to help them identify new revenue opportunities, network efficiencies, cybersecurity and fraud protection measures.

Neustar Domain Name Registry Services operates the global registry for .us and .biz; in addition, it provides back-end registry services for .co, .tel and .travel, gateway services to country code top level domains (ccTLDs), internationalized domain names (IDNs), and full registry services to new top level domains. Neustarʹs registry is connected to over 250 domain name registrars worldwide. Neustar works with its registrar partners to provide the operational, technical and marketing support they need to help them capitalize on their customersʹ receptivity to well-known top level domain (TLD) options such as .biz and .us, as well as new TLD alternatives.

Neustar also provides a suite of DNS and cybersecurity services and to enterprise customers built on a global directory platform. These services play a key role in directing and managing Internet traffic flow, resolving Internet queries, and providing security protection against Internet breaches called Distributed Denial of Service (DDoS) attacks.

Neustar operates under strict neutrality standards, which means they do not favor any particular communications service provider, telecommunications industry segment or technology or group of telecommunications consumers over any other service provider, industry segment, technology or group of consumers.

Similar gTLD applications: (0)