18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of Microsoft Corporation is to transform the way people work, play and communicate throughout the world through the provision of software, services and hardware. Microsoft does business throughout the world, with offices in more than 100 countries and over 90,000 employees. Every day, billions of consumers and businesses work, play, and communicate using Microsoft software, services, and hardware.

Microsoft first released the Windows® operating system for personal computers in 1985. With versions geared toward home as well as professional use, a server platform and niche products for tablets and mobile phones, the Windows® operating system provides a reliable graphical user interface, virtual memory management and multitasking. The Windows 7 operating system, the most recent release, is compatible with thousands of software programs from media players to gaming consoles.

The mission of the .windows registry is to lay the groundwork for providing consumers and businesses who interact with Microsoft through the .windows registry with a more secure and authentic experience, to protect the famous Windows brand, and to promote the Windows operating system.

We are assessing the opportunities that a new gTLD has for the delivery of secure communications, products and services.

Similar gTLD applications: (0)