18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of Microsoft Corporation is to transform the way people work, play and communicate throughout the world through the provision of software, services and hardware. Microsoft does business throughout the world, with offices in more than 100 countries and over 90,000 employees. Every day billions of consumers and businesses work, play, and communicate using Microsoft software, services, and hardware.

Live is used as part of the Windows Live name – a suite of Microsoft online services that enables customers to communicate and share. Over 500 million people worldwide actively use Windows Live online services each month.

The mission of the .live registry is to lay the ground work for providing consumers and businesses who interact with Microsoft through the .live registry with a more secure and authentic experience, to protect our brand, and to promote our online services.

Similar gTLD applications: (0)