gTLD	Full Legal Name	E-mail suffix	Detail
.ROCHER	Ferrero Trading Lux S.A.	valideus.com	View

As previously stated, the .Rocher registry will be a standard registry closed to third parties and will be used only by pre-validated representatives of Ferrero or selected partners. Social costs and negative consequences on customers are therefore likely to be minimised and possibly even eliminated.

As discussed in greater detail above, one major goal of the .Rocher registry is the protection of consumers from confusion. In a sense, the .Rocher registry is itself a tool to eliminate or minimize that social cost because a .Rocher domain will signpost authenticity. We will control allocation of second level domains very carefully, checking to ensure that requests for domains are authentic and valid.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
There will be no market in .Rocher domains. Therefore we will not receive multiple applications for a particular domain and so there will be no need for any resolution.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Because all .Rocher domain names will be registered within the Ferrero Group there will be no cost benefits for registrants.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The Ferrero Domain Name Management Team will set the period of registration for .Rocher domains. We are applying to support our strategic goals and to protect our IP, not to generate revenues from selling domains. Therefore it will not be necessary to consider contractual commitments nor issues around pricing including price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, Ferrero will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. Ferrero may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.

gTLD	Full Legal Name	E-mail suffix	Detail
.ANTHEM	WellPoint, Inc.	valideus.com	View

What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

As previously stated, the .anthem registry will be closed to third parties for use only by pre-validated representatives of WellPoint or selected partners. Social costs and negative consequences on customers are therefore likely to be minimised and possibly even eliminated because .anthem domains will not be made available to anyone outside WellPoint. We believe our application is in the public interest because we will be helping customers and internet users who wish to locate us on the internet do so more easily, without being diverted by third parties.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

There will be no market in .anthem domains so it is unlikely that we will receive multiple requests for a particular domain. However, if we do receive multiple requests for the same term from suitably qualified parties the WellPoint Domain Name Management Team will allocate the domain to the applicant⁄purpose which best serves WellPoint’s strategic interests.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

Because all .anthem domain names will be registered to WellPoint Inc. or its wholly owned subsidiaries, there will be no need to devise cost benefits for registrants because we will be the registrant.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

The WellPoint Domain Name Management Team will set the period of registration for .anthem domains. We are applying for .anthem to support our strategic goals and to protect our IP, not to generate revenues from selling domains. Therefore there will be no need to consider contractual commitments or issues around pricing including price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, WellPoint will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. WellPoint may adapt its policies and proposed use of the gTLD, in a manner consistent with the purpose, to reflect changes in its business and the adoption of new gTLDs by the community.