gTLD	Full Legal Name	E-mail suffix	Detail
.TELECITY	TelecityGroup International Limited	hoganlovells.com	View

The main goals of the .TELECITY TLD are specialisation, visibility, differentiation, innovation and enhancement of consumer recognition and trust.

Given the intended mission and purpose for the .TELECITY TLD, the volume of second level domain name registrations will not be a pertinent indicator to assess or measure its success. The Applicant will rather focus and strive to achieve a high level of consumer recognition and trust in the .TELECITY TLD.

Operating and overseeing this new dedicated Internet space in a transparent, fair and efficient manner will be a key factor in creating goodwill in the .TELECITY TLD that will match the reputation the Applicant has developed in its brand. As a result Internet users and customers of TELECITY will come to have the same levels of confidence and trust in the .TELECITY TLD.

The creation of a dedicated Internet name space which is indelibly associated with the TELECITY brand assurance of quality, will create a clear benefit to Internet users and to the Applicant and its Affiliates as it will establish certainty and trust as to the source of the content.

18(b)(1): What is the goal of your proposed gTLD in terms of areas of speciality, service levels, or reputation?

(a) Goals in terms of speciality

The creation and operation of the .TELECITY TLD will create specialisation by creating a segment of the Domain Name System solely dedicated to the Applicant and its Affiliates.

Currently there is no Top Level Domain that specifically corresponds to the Applicant and to its businesses, brands, trade marks, services and key customers. Thus no existing Top Level Domain could conceivably deliver the level of specialisation which could potentially be achieved by the .TELECITY TLD.

Based on the significant goodwill and consumer recognition that the Applicant has acquired and developed in the term TELECITY, it is anticipated that the .TELECITY TLD will, by association, clearly and visibly demonstrate the specialised nature of the .TELECITY TLD resulting in consumer recognition and trust. Internet users will know that they are getting genuine information and be able to access content, information and services relating to the Applicant by virtue of the .TELECITY TLD.

Specialisation is a key element for the Applicant and for the proposed creation and operation of the .TELECITY TLD. It is anticipated that this drive for specialisation will in the future become the standard for Internet users, key customers and other third parties. As such the .TELECITY TLD will provide a defined, unique and clear indication to Internet users that the .TELECITY domain name space is one that is dedicated to the Applicant.

Therefore, the .TELECITY TLD will be designed as a single source dedicated segment of the Internet and the Domain Name System where it will be possible to locate and access data in an efficient manner relating to the products and services of the Applicant and its Affiliates with the same level of trust which the Applicantʹs customers place in the Applicantʹs brand, all within a secure environment.

(b) Goals in terms of service levels

The Applicant is fully committed to providing the highest levels of service in the course of the operation of the .TELECITY TLD. Security is one of the cornerstones of the Applicantʹs business and as a result of this the Applicant and its Affiliates have extensive experience in data related and online security issues and would seek to deploy this experience in the .TELECITY TLD.

Given the Applicantʹs commitments in terms of service levels associated with the .TELECITY TLD, the Applicant has entered into contractual agreements for the provision of services by third party service providers who are all leaders in their respective fields of activity. Thus the Applicant is seeking to ensure that both its internal resources and third party service providers have the capacity to achieve the highest levels of service performance in the course of the operation of the .TELECITY TLD.

A key goal of the Applicant in the operation of the .TELECITY TLD will be to provide services in a highly secure environment so as to significantly reduce opportunities for malicious conduct. As the Applicant intends to operate the .TELECITY TLD following the single registrant⁄single user registry model, the Applicant will be able to fully control operation of the .TELECITY TLD and to ensure that services will be provided through the TELECITY TLD in a secured, reliable and trusted manner.

(c) Goals in terms of reputation

The Applicant will use best endeavours to ensure that it operates the .TELECITY TLD in a manner that furthers its excellent reputation in terms of quality of content and service, security and compliance.

Since its formation in 1998, the Applicant has acquired and constantly developed reputation and goodwill in its TELECITY brand and services through continuous and significant investment, use and effort.

Thus, the creation, delegation and operation of the .TELECITY TLD will be consistent with the Applicantʹs continuously increasing use of its TELECITY brand and will allow the Applicant to further promote the Applicant and its Affiliates’ reputation for excellence, technological advancement, innovation and specialisation.

Given the increasing importance of the Internet as part of the Applicantʹs business and services, for instance as a result of the development of cloud computing, creating and operating a dedicated segment of the Internet is of utmost importance to the Applicant, its Affiliates and their credibility and reputation.

As the Applicant intends to operate the .TELECITY TLD following the single registrant⁄single user registry model, the Applicant will be able to fully control and oversee operation of the .TELECITY TLD. As a result, the .TELECITY TLD will by its very nature be associated with trusted and genuine content which will help the Applicant furthering the development of its reputation and consumer recognition in its TELECITY brand. Whilst the very nature of the .TELECITY TLD will help avoiding abuse and infringements, the Applicant is fully committed to address potential abuses and infringements in a timely and efficient manner if and when they occur.

18(b)(2): What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

(a) Goals in terms of competition

The .TELECITY TLD will contribute to the creation of a more competitive Domain Name System by operating a Top Level Domain dedicated to a particular commercial entity and thus incentivising competitors to position themselves on this new market in order not to lose ground to the Applicant and its Affiliates and to potentially provide new services or content or existing services or content in new ways.

Thus the Applicant will contribute by its .TELECITY TLD initiative to the development of dedicated and specialised segments of the Domain Name Space and the diversification of content and services available on the Internet.

The .TELECITY TLD initiative, the specialisation, innovation and high level of consumer recognition and trust that the Applicant and its Affiliates anticipate to achieve through the .TELECITY TLD will likely trigger a reaction from other economic agents and thus indirectly lead to the creation and availability of new and improved resources, products, services, and contents on the Internet.
Thus, the creation and operation of the .TELECITY TLD will benefit consumers by fostering innovation, competition, diversity of content and availability of specialised choices for consumers.

(b) Goals in terms of differentiation

The .TELECITY TLD will be operated on a single registrant⁄single user registry model and second level domain names will be reserved for exclusive registration by the Applicant for the exclusive use of the Applicant and its Affiliates.

The .TELECITY TLD will, by its very nature, be highly distinctive and differentiated from all other Top Level Domains currently available and likely to be available in the future because it will be comprised of the Applicantʹs renowned and distinctive TELECITY brand.

Thus the .TELECITY TLD will clearly and officially indicate to users the source of the TLD.

The .TELECITY TLD and all second level domain name registrations under it will act as a clear corporate identifier of the source of the dedicated services or contents.

Therefore, differentiation will be achieved in three ways:

• At the Top Level
• At the second level
• Through dedicated content

(c) Goals in terms of innovation

The Applicant and its Affiliates have established a reputation as a leading company in the field of technological innovation and the Applicantʹs purpose in applying for the .TELECITY TLD is to pursue further innovation and technological advancement through a new dedicated platform based on the creation of the .TELECITY TLD.

The .TELECITY TLD will serve as a base for allowing the Applicant and its Affiliates to provide their products and services to each other, their key customers and Internet users in innovative and diverse ways.

The .TELECITY TLD will be a new technological ecosystem for the Applicant and its Affiliates to take their mission of innovation further.

18(b)(3): What goals does your proposed gTLD have in terms of user experience?

Given that the Applicant will operate and oversee the .TELECITY TLD on a single registrant⁄single user registry model, user experience will in this context refer to two types of use:

(a) Exclusive use by the Applicant and its Affiliates

The Applicant will design a platform within the .TELECITY TLD which will allow the Applicant and its Affiliates to use this dedicated segment of the Internet in rationalised and unprecedented ways and allow access, experience, exchange, provision and updating of content and information.

Only the Applicant and its Affiliates will have the possibility to alter content with respect to domain names, to manage domain names and to take other actions necessary for the maintenance of domain names under the .TELECITY TLD.

(b) Passive use by third parties

Whilst the exclusive use of the .TELECITY TLD will be reserved for the Applicant and its Affiliate, other users such as key customers will be able to access content, information and services within the .TELECITY TLD.

The .TELECITY TLD will provide a single, genuine, secure and trusted ecosystem where users worldwide will be able to experience and access content, information and services relating to the Applicant and its Affiliates. The specialisation and visibility of the .TELECITY TLD as the dedicated Top Level Domain of the Applicant and its Affiliates will provide considerable legitimacy and recognition to the .TELECITY TLD and thus be an online landmark for users worldwide.

By virtue of operating its own dedicated TLD registry this will enable the Applicant to ensure a high degree of content quality and integrity which should result in an optimal user experience within the new .TELECITY dedicated segment of the Internet name space.

18(b)(4): Provide a complete description of the Applicant’s intended registration policies in support of the goals listed above.

The Applicant intends to create and operate the .TELECITY TLD as a single registrant⁄single user registry and will reserve domain names under the .TELECITY TLD for exclusive registration by the Applicant to the exclusion of other parties. Thus it will not be possible for individuals or entities who are not the Applicant to register domain names under the .TELECITY TLD.

In addition, the Applicant does not intend to sell, distribute or transfer control or use of any second level domain name registrations in the .TELECITY TLD to any party that is not an Affiliate of the Applicant as defined in the Draft New gTLD Registry Agreement in section 2.9 (c) version 2012-01-11.

As a result, rules and regulations aiming at protecting the public interest in the event of the opening of a TLD to general registration will not be relevant.

Accordingly the intended registration policies in support of the goals set out in the Applicantʹs .TELECITY TLD application will not contain provisions relating to registration by parties that are not the Applicant who will solely and wholly control and maintain registrations under the .TELECITY TLD.

Such policies will be consistent with all applicable ICANN’s Consensus Policies and Temporary Policies and the Applicant is committed to ensure that said policies are strictly complied with.

18(b)(5): Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

Given that the Applicant will operate the .TELECITY TLD on a single registrant⁄single user registry model, confidential information relating to the sole registrant (the Applicant) and exclusive users (the Applicant and its Affiliates) will be the responsibility of the Applicant and its Affiliates and will be addressed by existing internal policies implemented within the Applicantʹs organisation.

As Europe’s leading provider of premium carrier-neutral data centres, the Applicant and its Affiliates have extensive experience in data related and online security issues. The Applicant and its Affiliates have stringent policies and procedures in place in relation to access to their data centres, individual customerʹs racks and to security and protection of such data. The Applicant and its Affiliatesʹ policies, procedures and infrastructures help ensuring the protection of their customers business-critical data and that their business is fully compliant with industry regulations for data retention. The Applicantʹs data centres are certified to several international standards including ISO 27001:2005 standard for security management which ensures best practice for security controls to protect information assets. Detail of the Applicantʹs standards accreditation is available at http:⁄⁄www.telecitygroup.com⁄data-centre-industry-standards-accreditations.htm.

In addition, in relation to third party users who will visit the websites associated with domain names under .TELECITY, the Applicant will implement policies and procedures in line with its current policies contained in Telecityʹs website privacy policy available at the following URL http:⁄⁄www.telecitygroup.com⁄privacy-policy.htm. In relation to the information on users who will access content, information and services within the .TELECITY TLD, the Applicant will ensure that the operation of the .TELECITY TLD is at all times consistent with the Applicantʹs privacy policies as well as applicable laws and regulations.

The Applicant will seek to deploy this experience in the .TELECITY TLD with a view to protecting the privacy and confidential information of users.

18(b)(6): Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

It is anticipated that the use made of the .TELECITY TLD will continuously evolve so as to ensure adaptation and innovation mirroring market trends, consumer demand and fostering technological advancement.

As the Applicant identifies new demands, needs, innovative and beneficial types of uses, the Applicant may implement new types of use of the .TELECITY TLD.

Communication on the .TELECITY TLD and the services that it will offer will be crucial and the Applicant and its Affiliates will make extensive use of its in-house capabilities and experience. In addition, the Applicant and its Affiliates will use preferred third party service providers if necessary to ensure efficient and visible communication, promotion and public information on the .TELECITY TLD and on the content, information and services available within this dedicated segment of the Internet.

gTLD	Full Legal Name	E-mail suffix	Detail
.site	Charleston Road Registry Inc.	google.com	View

18.b. Benefits to Registrants, Internet Users, and Others

18.b.i.1. Specialty

Charleston Road Registry intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant. The proposed gTLD will specifically align with Googleʹs website publishing offerings, and will provide users with improved capabilities that meet their diverse needs.

The specialization goal of the proposed gTLD is to provide a dedicated second-level domain space for Googleʹs website publishing offerings. This specialization introduces a new domain name hierarchy that will generate new second-level namespace, and provide for streamlined, internal Google management of the introduction and phase out of Google products and⁄or services within the domain.

This specialization offers Internet users Google services that will enhance their current and future experience with Googleʹs website publishing offerings. Google will manage a process whereby users will be able to make use of unique vanity names in the gTLD; such second-level domains will only point to the Google offering. This provides users with a distinctive namespace as they develop and implement a unique, customized vision for their use of Googleʹs website publishing offerings. Google strives to offer its customers cutting edge tools that will not only enable them to better personalize their respective second-level domain content, but also spur further creativity and generate new options on the Internet.

As the Internet is ever changing, these services will evolve to meet users’ needs to the benefit of the Internet public. Google seeks to continuously provide tools that solve problems faced by Internet users, and, in partnership with Charleston Road Registry, the proposed gTLD will open the opportunity for Google to provide these customer-centric solutions.

18.b.i.2. Service Levels

Through its association with Google, Charleston Road Registry is uniquely positioned to enable and support the proposed gTLD by providing its service reliability and speed of delivery as a part of its services. Google brings unique expertise and a proven record of excellence in infrastructure operations: Google now runs the largest DNS system in the world, has industry-leading uptime on its services, such as web search, and offers enterprise services on which governments and businesses depend.

Charleston Road Registry’s service level goal for the proposed gTLD is to ensure that Google, as the proposed sole registrant, is supported in delivering the high level of quality, speed, and service to users for which it is known. Indeed, two of Google’s core principles in providing Internet search and related goods and services are “focus on the user and all else will follow” and “fast is better than slow.”

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing new offerings and providing goods and services within the proposed gTLD.

Google keeps speed in mind with each new product it releases, from faster mobile applications to improved Web browsers designed for rapid search and navigation. Google continues to devote its resources to improving speed and efficiency. In managing the proposed gTLD, Google expects to keep its service reliability and speed to this standard through direct management of all technical infrastructure related to DNS resolution other than the operation of the root servers.

Charleston Road Registry is committed to using the most technologically advanced, secure, and reliable registry services for all of the domain names within the gTLD so as to not compromise the service levels, security, and stability of the gTLD to users across the globe.

18.b.i.3. Reputation

Google has a proven record of providing high-quality, secure online services. Charleston Road Registry seeks to enhance Google’s reputation for excellence, superior quality, and high level of security and become known as an exemplary domain name services provider.

When Internet users visit a domain name in the proposed gTLD environment, they will be able to reliably expect and experience the high level of security and quality on which Google’s reputation has been built.

The registry will be structured so that Google registers and manages domain names in the site gTLD, that those domain names are used for only Googleʹs website publishing offerings-related purposes, and that the registry is responsive to legal rights owners (if applicable).

As noted, Charleston Road Registry intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant. This facilitates Google’s ability to further enhance the brand and reputation of the Google offering.

In addition, Charleston Road Registry’s operation of the new gTLD will provide the opportunity for users to build and⁄or bolster their unique brands or tailor unique user identities in association with the proposed gTLD and Googleʹs website publishing offerings.

18.b.ii.1. Competition

Charleston Road Registry supports the advancement of registry operators as a whole and the diffusion of gTLDs amongst diverse stakeholders to generate increased competition for the benefit of the Internet public. Increased competition will result in more competitive prices for consumers, generate efficiencies and increase productivity in enterprises, and spur innovation in the gTLD space.

Google will have the opportunity to differentiate and innovate upon its website publishing offerings, products and services through its use of the gTLD.

The proposed gTLD, .site, will provide a new mechanism whereby Google plans to offer individuals, groups and enterprises, products and services related to website publishing. Charleston Road Registry anticipates the .site gTLD will help grow the volume of user accounts of web publishing services on the Internet, thereby increasing competition among all service providers.

The proposed gTLD will promote competition in the gTLD space by inciting competitors to respond with improved gTLD operations, greater range and higher quality products and services integrated with domain name offerings, and⁄or the creation of their own respective gTLDs, to the benefit of all Internet users. Launching the proposed gTLD will also generate increased competition in the online marketplace by adding incremental availability to the second-level domain pool.

Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD. Given that the proposed gTLD is exclusively intended for use in connection with Googleʹs services, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not approve this proposed exemption, Charleston Road Registry will facilitate a fair and equitable registrar process, providing open access to any registrar who meets ICANN accreditation guidelines

18.b.ii.2. Differentiation

The proposed gTLD will clearly be differentiated from other gTLDs due to its purposefully limited scope. This differentiation includes: (1) uniqueness in terms of the users the proposed gTLD seeks to benefit; (2) a clear indicator that second-level domains within the gTLD offer a particular, targeted content; (3) and because the TLD will be associated with a Google offering, Internet users will immediately be able to rely on the quality of the product.

The gTLD will provide an authoritative environment for the provision of Googleʹs website publishing offerings. New, higher quality products offered in the gTLD will also attract new users to the Google offering.

The .site gTLD will provide Google with the opportunity to differentiate its services from other service providers by virtue of its suite of offerings and branded gTLD. This signification is not currently available in the gTLD space.

The proposed gTLD will also encourage differentiation among users. Google’s services, including tools to improve and customize users’ unique Googleʹs website publishing offering experiences, will provide users with new ways of distinguishing themselves from others.

18.b.ii.3. Innovation

The proposed gTLD is in itself innovative, as it seamlessly combines DNS services with other Google products and services. The proposed gTLD will promote further innovation by creating a new space for the categorization and classification of online content. It will also provide services to users that will enable them to improve their interaction with Googleʹs website publishing offerings on the Internet. This environment delivers value to the public by introducing new and differentiated content, goods and services.

The proposed gTLD, .site, will promote innovation by encouraging competitors of Google to provide linkages to their products that fulfill the same need as Google plans to deliver to its users. Google may choose to innovate within its portfolio of web spaces and introduce distinguishing feature(s) that will further crystallize the relationship between content offered in the gTLD and the Google brand and reputation. This will likely invite user comparison among domains, encouraging other web publishing service providers to innovate new features and services as a point of differentiation.

Charleston Road Registry considers the proposed gTLD to be a platform for innovation with existing and future Google products and services. Charleston Road Registry, therefore, may incorporate these new offerings into future registry service options (subject to the ICANN approval process), infusing new ideas into the gTLD for the betterment of the public.

Google consistently aims to improve upon technologies that connect people with information, as demonstrated by a proven record of innovation and iteration. Charleston Road Registry strives to offer its users this same level of continuous development in advancing its management and operation of the gTLD, engendering an improved user experience.

18.b.iii. User Experience

Charleston Road Registry will strive to provide the highest level of user experience through operational stability, security and performance to serve the interest of users in the proposed gTLD. Charleston Road Registry is uniquely positioned to provide this level of experience given its relationship with Google; per its SEC filings, Google invested over $3 billion in its IT infrastructure in 2011 and maintains a record of excellence in infrastructure operations.

Google keeps user experience in mind with each new service it releases, from allowing users to personalize their Gmail accounts to providing small to medium businesses with tools customized for their specific needs. The proposed gTLD provides Google with a formal mechanism whereby it can continue to improve its services to address the ever-changing needs of all Internet users.

The proposed gTLD, furthermore, facilitates an improved online user experience by provisioning the DNS on users’ behalf and streamlining the process by which users are able to link to and make use of the Google offering.

The proposed gTLD, .site, will provide users with an improved user experience by allowing for direct management of their respective content within the .site gTLD.

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing and providing new service offerings in the proposed gTLD. The proposed gTLD will provide users with improved customization services and facilitate additional opportunities to enhance their current and future experience with Googleʹs website publishing offerings.

The proposed gTLD will provide a more trusted and user-friendly environment where domain names and content related to the site gTLD can flourish. Charleston Road Registry seeks to have users deem the gTLD trustworthy and reliable and recognize it as an aggregated source of targeted goods, services, and information.

Lastly, the proposed gTLD improves the Internet user experience by creating greater structure and categorization on the Internet.

18.b.iv. Registration Policies

Because the sole purpose of the proposed gTLD is to associate domain names with the Googleʹs website publishing offerings, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and operate the gTLD with Google as the sole registrar and registrant. As the sole registrant, Google will have the opportunity to differentiate and innovate upon its website publishing offerings, products and services through its use of the gTLD.

Given the proposed limited scope and use of the gTLD, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not condone this proposed exemption, Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars.

Google will manage a process whereby users will be able to make use of unique vanity names in the gTLD; such second-level domains will only point to the Googleʹs website publishing offerings.

Charleston Road Registry believes that given its specific use, the .site gTLD will best add value to the gTLD space by limiting all second-level domains to the sole use of pointing to Googleʹs web publishing suite of offerings. In addition, only entities and individuals with a Google log-in or who register for a new account will be eligible for a second-level domain within the gTLD.

Charleston Road Registry is committed to implementing strong and integrated intellectual property rights protection mechanisms. Doing so is critical to Google’s goals of model Internet citizenship and fostering Internet development, especially in emerging regions. Accordingly, Charleston Road Registry intends to offer a suite of rights protection measures which builds upon ICANNʹs required policies while fulfilling our commitment to encouraging innovation, competition and choice on the Internet.

18.b.v. Protection of Privacy and Confidential Information

Charleston Road Registry will strive to ensure the appropriate level of privacy and security will be met for its users. Although Google will be the only registrant (and is intended to serve as the only registrar for the gTLD as well), Charleston Road Registry and its provider of registry services, Google, have imposed measures to achieve this protection for their users; additional specifics regarding the practices for the registry include but are not limited to the following:

- Since Google will be the only registrant, personally identifying information regarding individual users will not be sent to or stored by the registry. Such data will remain on Google’s infrastructure used to provide the individual service, and is subject to Google’s existing privacy policy.

- Charleston Road Registry will attempt to prevent the misuse of WHOIS data for improper purposes such as spam, intellectual property theft or phishing. Charleston Road Registry will attempt to identify patterns of abusive usage of the WHOIS service and will appropriately use CAPTCHA, query throttling or other techniques to prevent information scraping.

- Google will restrict access to data and information systems maintained by the registry to a specific list of individuals involved with supporting the Google Registry system in production. Google will review this list on a periodic basis to ensure that the level of access granted to individuals is appropriate. Google uses two-factor authentication and other mechanisms to ensure that staff with access to user information are properly identified prior to using registry systems.

- In the event that other registrars are involved, registrar billing and payment information will not be stored alongside domain name registration information. All registrar billing and payment information will be stored in a PCI-compliant billing system similar to that used by Google Ads.

Beyond these specific mechanisms, both Charleston Road Registry and Google will govern its approach to privacy by the Google Privacy Policy. This policy applies to registrars, registrants and end users of registry services such as DNS zone publication and WHOIS data publication. The Privacy Policy is located at http:⁄⁄www.google.com⁄policies⁄privacy⁄.

18.b.vi. Outreach and Communications Efforts

Once Google begins developing public-facing resources in its gTLD, it intends to inform the public about the gTLD and the opportunity for users to obtain domain space there through marketing and public relation investments.

Charleston Road Registry, in conjunction with Google, intends to promote gTLDs under its purview collectively, such that the public gains an awareness and understanding of new gTLDs and the availability of new second-level domain space on the Internet. Charleston Road Registry and Google believe that this approach will make the strongest impact in modifying consumer behavior and is the best path to achieving success for all new gTLDs collectively.

Charleston Road Registry and Google will reach out to the Internet community via a number of different outreach and communications methods and venues to deliver its mission and message to the public, including but not limited to: press briefings, videos posted on various Internet sites, blogs and other social media, and paid advertising. In addition, when developing resources for localized Internet registrars in different global regions, Google will use local marketing and communications platforms as needed.