18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Restaurants are a mainstay of many developed societies, important for culture and the economy. The .RESTAURANT top-level domain will improve the online presence of restaurants and help customers connect with the food they love.

According to the National Restaurant Association’s 2012 Restaurant Industry Forecast, total industry sales in the United States will reach a record high of $632 billion in 2012, the second year in a row that industry sales have exceeded $600 bilion. The restaurant industry is the second largest private sector employer in the United States, with employment levels reaching 12.9 million, almost 10% of the American workforce. (Source: http:⁄⁄www.restaurant.org⁄pressroom⁄pressrelease⁄?ID=2220)

In the forecast, a of increased technology use has emerged; “Nearly 4 in 10 customers say they’d be likely to use an electronic ordering system and menus on tablet computers at table service restaurants. About half said they would use at-table electronic payment options and a restaurant’s smartphone app to view menus and make reservations. At quick service restaurants, about 4 in 10 consumers say they would place online orders for takeout, use in-store self-service ordering kiosks, and use smartphone apps to look at menus and order delivery.” (Source: http:⁄⁄www.restaurant.org⁄pressroom⁄pressrelease⁄?ID=2220)

The . RESTAURANT top-level domain will offer restaurants and businesses the opportunity to expand their reach to new and existing customers, thereby increasing sales and improving local economies.

Similar gTLD applications: (0)