18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The goal of the .VIDEO top-level domain is to offer the public an easily-identifiable, straight-forward platform which they can use to share and view videos, including amateur videos by friends and family, vlogs, short films, trailers, information about feature films, and more. It will give registrants that would like to offer services related to video-sharing a more effective and appropriate name with which to associate their online content.

The popularity of video sharing is soaring. As of 2011, 71 percent of adult Internet users have visited a video sharing website, up from 66 percent in 2010 and 33 percent in 2006. (Source: 〈http:⁄⁄www.huffingtonpost.com⁄2011⁄07⁄26⁄video-sharing-statistics-_n_909499.htmlA〉, Jason Gilbert citing Pew Internet & American Life Project, accessed 3-20-2011). About 28 percent of adults visited video sharing websites daily, up considerably from the 8 percent who viewed a video online every day in 2006. (Source: 〈http:⁄⁄www.huffingtonpost.com⁄2011⁄07⁄26⁄video-sharing-statistics-_n_909499.htmlA〉, Jason Gilbert, accessed 3-20-2011.

Today, the majority of smartphones, tablets and laptops come with a video camera preinstalled. With technology advancing and the pricing of equipment becoming more affordable, the rate of people turning on their camcorders to chime in with their opinions and thoughts on a variety of issues and topics is on a steady rise. While video sharing has grown, there is no appropriate and identifiable top-level domain with which registrants and Internet users can associate themselves. The .VIDEO domain will help video-sharing users--including artists, filmmakers, reviewers, commentators, and so on--find good second-level domain names for their video content.

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