gTLD Application Analysis by simMachines
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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.casaGo Daddy East, LLCgodaddy.comView
The CASA gTLD will benefit the Spanish-speaking home marketing registrants by fulfilling the following goals:

Real Estate Focus:

1. Providing a unique marketing tool to Spanish-speaking sellers or lessors of homes;

2. Spanish-speaking realtors, home sellers or lessors, and property managers may use the gTLD to market themselves as trusted providers to Spanish-speaking customers;

3. Registrars can offer aligned products that are a simple and straight-forward implementation of a website that ties to a property listing;
3.a. For example, realtors could list a home in the Multiple Listing Service® (MLS®) database, as they do today, buy a domain name for a select period of time (monthly, recurring⁄auto-renewable) and then populate their website with data about the home to gain added exposure for the property;
3.b. Pictures can be uploaded, and seller or rental information, maps, and detailed information of the property will be instantly available;

4. The registrar may offer monthly billing options, which will be available, to establish short-term, reduced-cost domain name(s) and⁄or website(s);

5. External marketing campaigns would utilize multiple direct marketing venues to target all realtors, sellers, home owners, lessors and property managers interested in marketing homes to the Spanish-speaking public.

Everything for the Home, Personal Space and Real Estate Focus:

1. Like Go Daddy, registrars will be required ⁄ encouraged to provide specialized and trusted customer and sales team support in the Spanish language, specifically to assist the Spanish-speaking registrant;

2. Registrars will also be encouraged to offer other online services that will assist the registrants with getting online with their CASA domain name, such as the 50+ other products that will be provided via GoDaddy.com to help build specialized sites to address and benefit the specific needs of interested users;

3. As a registry, Go Daddy would allow registrars the ability to offer private registrations to the registrants, which will protect the registrantʹs contact information.

CASA users will be Spanish-speaking customers, who will benefit by having:

1. A trusted place to find a reliable Spanish-speaking realtor, home seller or home lessor, or sites that are focused on ʺEverything for the Homeʺ or a virtual ʺhomeʺ space online for personal or business use;

2. Real Estate focus:
2.a. Detailed information on home sales or rentals made available via full and complete websites based on targeted home listings;
2.b. Easy access to detailed information about homes, provided to users in their native language;

3. Registrars will also be encouraged to offer other online services that will assist the registrants with getting online with their CASA domain name, such as the 50+ other products that will be provided via GoDaddy.com to help build specialized sites to address and benefit the specific needs of interested users;

4. A reliable and trusted place to go for Spanish-speaking content as it relates to ʺEverything for the Homeʺ or your virtual ʺPersonal Spaceʺ on the web.
gTLDFull Legal NameE-mail suffixDetail
.homeGo Daddy East, LLCgodaddy.comView
The HOME gTLD will benefit the home marketing registrants by fulfilling the following goals:

Real Estate Focus:

1. Providing a unique marketing tool to sellers or lessors of homes;

2. Realtors, home sellers or lessors, and property managers may use the gTLD to market themselves as trusted providers to customers;

3. Registrars can offer aligned products that are a simple and straight-forward implementation of a website that ties to a property listing;
3.a. For example, realtors could list a home in the Multiple Listing Service® (MLS®) database, as they do today, buy a domain name for a select period of time (monthly, recurring⁄auto-renewable) and then populate their website with data about the home to gain added exposure for the property;
3.b. Pictures can be uploaded, and seller or rental information, maps, and detailed information of the property will be instantly available;

4. The registrar may offer monthly billing options, which will be available, to establish short-term, reduced-cost domain name(s) and⁄or website(s);

5. External marketing campaigns would utilize multiple direct marketing venues to target all realtors, sellers, home owners, lessors and property managers interested in marketing homes to the public.

Everything for the Home, Personal Space and Real Estate Focus:

1. Registrars will also be encouraged to offer other online services that will assist the registrants with getting online with their HOME domain name, such as the 50+ other products that will be provided via GoDaddy.com to help build specialized sites to address and benefit the specific needs of interested users;

2. As a registry, Go Daddy would allow registrars the ability to offer private registrations to the registrants, which will protect the registrantʹs contact information.

HOME users will be customers, who will benefit by having:

1. A trusted place to find a reliable realtor, home seller or home lessor, or sites that are focused on ʺEverything for the Homeʺ or a virtual ʺhomeʺ space online for personal or business use;

2. Real Estate focus:
2.a. Detailed information on home sales or rentals made available via full and complete websites based on targeted home listings;
2.b. Easy access to detailed information about homes;

3. Registrars will also be encouraged to offer other online services that will assist the registrants with getting online with their HOME domain name, such as the 50+ other products that will be provided via GoDaddy.com to help build specialized sites to address and benefit the specific needs of interested users;

4. A reliable and trusted place to go for content as it relates to ʺEverything for the Homeʺ or your virtual ʹPersonal Spaceʺ on the web.