18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The .LDS TLD will be established to serve the needs of the global community (“Community”) comprising members of The Church of Jesus Christ of Latter-day Saints (“Church”). This mission is tightly connected with the definition of the community, policies governing registration eligibility and content⁄use restrictions applicable to the proposed gTLD, and their enforcement.

The applied-for gTLD “LDS” is an acronym for “Latter-day Saints,” a familiar tag describing the Community and the Church members that compose it. The phrase “LDS community” refers to the members of the Church collectively. The Community is truly global—it consists of approximately 14.1 million members of the Church living in nearly 170 countries and on every continent—and it has unique needs that the applied-for gTLD will serve.

Eligibility to register domain names under the .LDS gTLD will be highly restricted. Only the Applicant and its designated representative, Church officers and employees, and organizations affiliated with the Church will have authority to register names. Restricting eligibility in this manner is intended to advance the mission of the gTLD as a means of serving the Community.

Community members have distinct needs to receive accurate information about the Church, its beliefs and activities from Church leaders and officers. To meet those needs, the proposed gTLD will provide authentic and authoritative content from the Church and its leaders. Obtaining that information from a trusted online source is indispensable to Community members for their personal and family religious worship and for their ecclesiastical worship and activities.

Content and use rules are intended to preserve the community focus of the .LDS gTLD. Acceptable domain names will denote geographic units of the Church, such as areas, missions, and temple districts; general Church organizations such as Sunday School and Relief Society; and affiliated organizations such as LDS Humanitarian Services.

Policies governing registration eligibility and content and use will be enforced by requiring review of any proposed domain name by the Applicant’s manager and by outside counsel. Enforcement policies will be intended to ensure that the online content provided under the .LDS gTLD will be delivered with the authenticity that the Community needs.

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