18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

As previously stated, the .KPMG registry will be a standard registry closed to third parties and will be used only by KPMG member firms. There should not be any social costs or negative consequences on consumers. Rather, .KPMG should benefit consumers and internet users as described above. We will use the Trademark Clearing House and other dispute resolution mechanisms to ensure that third party intellectual property rights are protected.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
There will be no market in .KPMG domains. We will not receive multiple applications for a particular domain and, therefore, there will be no need for any resolution.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
.KPMG domain names will be registered to KPMG only. As there will be no registration fee, the issue of cost benefits for registrants does not arise.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The KPMG Domain Name Management Team will set the period of registration for .KPMG domains. We are applying for .KPMG to support our strategic goals and to protect our IP not to generate revenues from selling domains. Therefore it will not be necessary to consider contractual commitments nor issues around pricing including price escalation though we will comply with the provisions of Section 2.10 of the Registry Agreement.

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