18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Top Level Design, LLC’s mission for .group is to provide a specific and clearly labeled domain space for any type of group. Just as previous TLDs have generally sought to organize domain registrants and online content providers, we will provide a more specific space for those entities who define themselves primarily through their mutual influence, common feeling of camaraderie and frequent interaction as a group, and view it as a meaningful point around which to create their online presence.

Group is a common designation among American and international commercial ventures, and use of the label has no formal requirements, registration, or entry barriers (as opposed to a LLC or Inc., for example). Group can also refer to non-commercial ventures, such as special interest groups in schools and other communities. ICANN’s New gTLD Program will allow the Internet to develop in a way that sees individuals and companies more clearly connecting their identities and online activities to the top level domain they use. Thus, those entities that primarily identify as “groups” should be given the option of doing so. This seems especially relevant given that one of the most revolutionary aspects of the Internet is its ability to connect people across space and time, and so, through the .group TLD, physical groups will now be able to clearly label themselves as such on the Internet. This will also facilitate those non-physical, Internet-based groups to create stronger bonds that extend to their identification within the top level.

It is Top Level Design, LLC’s goal to make the .group TLD a viable and profitable business. We believe this to be the most likely scenario, and the projections and financial analysis included in this application demonstrate such. We hope to grow at a rate that allows us to continually improve our registry offerings and increase benefits for both our customers and employees. However, our commitments and projections at this time are focused on conservatively estimating our revenue in order to best prepare for a TLD market with the possibility of many more TLDs.

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