18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Ally Financial Inc. is one of the worldʹs largest automotive financial services companies. Ally offers a full suite of automotive financing products and services in key markets around the world. Allyʹs other business units include mortgage operations and commercial finance, and the companyʹs subsidiary, Ally Bank, offers online retail banking products. Ally operates as a bank holding company.
The proposed (.ally) gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Ally Financial Inc.’s ability to:
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate interaction and communication with individuals and entities with whom Ally Financial Inc. has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Ally Financial Inc. products and services; and
• provide an online environment which instills trust and engenders confidence in Ally Financial Inc. and its affiliates

Similar gTLD applications: (0)