18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18 A: THE MISSION AND PURPOSE OF THE PROPOSED GTLD


The applicant, Your Dot PhD, Inc., values higher education and believes that those who have spent a great deal of time and effort to obtain an advanced degree should be recognized for their achievement. PHD is a new Top Level Domain (“TLD”) to recognize, promote and provide a unique identity online to: (a) individuals that have earned a Doctorate Degree and current and enrolled Doctoral candidates (together a “PhD”) and (b) institutions and organizations that award and⁄or employ PhDs.

A typical PhD program in the United States requires a commitment between 6 and 8 years and only the most persistent candidates may earn a PhD. Currently, there is no designation online that provides a unique identity to those that have obtained a PhD degree.

FACTS ABOUT PHDS

Throughout the world a Doctorate Degree, which is commonly referred to as a PhD, is a label reserved for only the most intelligent, most academically achieved, and the most intellectually accomplished individuals. Although most commonly used in English speaking countries, Doctorate Degrees are awarded in countries all around the world. A Doctorate Degree is awarded in multiple academic departments including philosophy, mathematics, engineering, education, health and humanities to name a few. Based on the information published by the United States Census Bureau, there are more than 3 million individuals in the United States that have earned their PhD and according to the Organization for Economic Co-operation and Development, it is estimated that there are more than 100,000 PhD awarded worldwide on an annual basis. The number of PhDs awarded each year continues to increase, with the largest percentage increase in degrees awarded to individuals located outside the United States.

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