18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

The basic rule for a .ovh domain registration will be: first come, first served. If a conflict should arise, priority will be given to the OVH Holding and the criterion that will establish ownership is NIC precedence: the customer with the greatest seniority will have priority. To this we will add additional measures for trademark protection.
OVH will implement the means to ensure that customers have easy access to the .ovh extension: low cost of the extension, special deals for the 100 000 first requests and free domains for customers who acquire other specific OVH services.
In order to ensure the sustainability of these conditions to its customers, OVH commits to report any price increase at least 30 days prior to actual change.

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