18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of the .World registry is to present a fresh new namespace that is global, borderless, expansive and open to all to make it theirs.

The English word ‘world’ comes from the Old English term weorold (-uld), a compound of wer ʺmanʺ and eld ʺage,ʺ which thus means roughly ʺAge of Man”. It is now, the age of technology, innovation and expansion not only of the Internet, but also of our minds, our thoughts and - our own Worlds. ‘Welcome to your .World’.

The corresponding word in Latin is mundus, literally ʺclean, elegantʺ, itself a translation of Greek cosmos meaning ʺorderly arrangementʺ. The Greco-Latin term expresses a notion of creation as an act of establishing order out of chaos, which is relevant here. Too often today, when a potential registrant goes to a registrar’s site to register a new domain name, the domain name is unavailable and the registrant is presented with a long list of permutation options that are not their preferred choice – either for the name or the TLD. Our research shows ~70% of all .com ‘check-availability’ lookups result in names not being available (Internal Research Data). These TLDs have become crowded, where one can only hope to find a substandard alternative of their choice. The .World registry aims to be a namespace where you are sure to find something you like, the choices are abundant and opportunities are great.

The word ʹWorldʹ distinguishes the entire planet or population from any particular country or region: world affairs pertain not just to one place but to the whole world, and world history examines events from a global (rather than a national or a regional) perspective. True to its natural meaning, the .World registry aims to be a global TLD, with no categorizations biases or restrictions. .World is for everyone! Each of the existing TLD strings brings some characteristic that associates itself with some preconception:

* .info is short for information – but my site does much more than information
*.biz is short for business – but my site is not business related
*.net is short for network – but the term “the net” died several years ago
*.org is short for organization – but my site is not a non-profit
*.com, short for commercial or company, is not truly a generic extension

Country code top-level domains (ccTLD) such as Germany (.DE) or Japan (.JP) associate with the country or region, and are not truly global.

ʹWorldʹ can also be used attributively, to mean ʹglobalʹ, ʹrelating to the whole worldʹ, forming usages such as world community. .World will aim to attract registrants from all over the world, no matter what their requirements or area of specialization. Be it communities, entrepreneurs, creatives, organizations, you name it.

ʹWorldʹ, in its original sense, when qualified, can also refer to a particular domain of general human, or personal experience. The ‘fashion world’ for instance describes the environment of the designers, fashion houses and consumers that make up the fashion industry. Individuals, artists, entrepreneurs, thought leaders, bloggers are welcome to create a .world for themselves (eg. Steve.world). Communities or interest groups can create their own world on this namespace, eg. MountainBikers.world. Companies or organizations can position a .world as their umbrella site for individual business units, departments, functions, products or services; eg. “CompanyName.World”

The Mission and purpose of our TLD is also to contribute to the Internet Namespace in the following ways:

1.1 ENHANCE REGISTRANT CHOICE

To create a namespace that provides registrants greater choice to represent themselves online in the manner they please. Due to the saturated nature of the existing gTLD space, many Internet users have to opt for a name that does not suit their needs best. Our Registry will provide Registrants a higher probability of obtaining their desired name.

1.2 CREATE A CLEANER INTERNET SPACE

To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.

1.3 CREATE A STABLE AND RESILIENT INTERNET SPACE

To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime

This completes our response to Q18(a).

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