20(d) Explain the relationship between the applied-for gTLD string and the community identified in 20(a)

Prototypical answer:

Relationship to the Established Name of the Community
The applied for gTLD string, .gree is identical to the alphabet rendering of the community name. GREE is continuously promoting the community name through television, print, billboard, and online advertising, in FY2010 the company spent over JPY 7 billion (USD90 million) on advertising and promotion. As a result, by the end of December 2011, membership had reached 189.2 million members and the community had become widely recognized in Japan.

Relationship to the Identification of Community Members
GREE community members have all agreed to the Terms of use in order to join, and members are always identified as GREE members. The applied for gTLD, .gree is identical to the name by which the community is identified.

Connotations the String has beyond the Community
The applied for string, .gree is similar to the word “free” in the Welsh language, however Gree has no meaning in any of the six official languages of the United Nations.
Also, Chinese company, Zhu Hai Gree Corporation uses the name GREE domestically in China for electronics and peripherals brand which primarily manufactures and sells air conditioners.

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