18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

Infibeam, as detailed in our answers to Questions 28 and 29 will be taking steps to minimize and mitigate abuses. There will not be burdensome social costs to registrants of a second-level domains under this gTLD. The approval process will prevent immediate registration, but we will bring experience to the gTLD, having already provided similar services under our BuildaBazaar.com offering. There are no negative consequences or costs that will be imposed upon consumers. Quite the contrary, robust adoption of the new gTLD will ensure that consumers have an enhanced online experience. For more on this see 18(b)(ii) and 18(b)(iii) above.

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Any Infibeam customer would be able to register his own e-store. Though priority will be given to registered brands, people will be able to register under whatever name they want. If there is a conflict, the first parameter is the first-come first-serve basis.

As the portal goes global, multiple domain name applications will come, with many stores using the same name but being grounded in different regions. We expect to deliver the applied-for name as long as the brand is legally registered as such, on a first-come⁄first-serve basis: we do not intend to give the edge to the biggest firms, though counterfeit prevention will be taken into account.

On the other hand, we will display a physical address for each and every store, often the “flagship” outlet of our user, to differentiate it from stores with similar names. Part of the location may be included in the domain name in order to differentiate the store from the first ones with the idea. In the case of a pure internet player, we will need the official address of the brand as the mandatory registration for firms requires, as stated in 18(b)(iv) above.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

The domain name will be complimentary within Infibeam’s the premium package. As long as potential registrants fulfill the requirements in 18(b)(iv) above, customers will be able to apply for their own domain. Tailored approaches may be implemented for rural areas, which see much more desultory, and lower-income, stores.

The registration will be open to other customers at a low price, with minimal complementary services. They would have to register through other registrars or through our own apparatus in order to benefit from an enhanced customer experience. We do not plan any bulk registration discounts as per se one site must be unique to one retailer.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Infibeam will comply with all ICANN mandated price increase notices. At this time, we do not intend to make any contractual commitments regarding the magnitude of price escalation.

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