18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

.FLOWERS is for florists, horticulturalists, botanists, and anyone interested in flowers. We expect most .FLOWERS names to be registered by local florists or florist chains with local outlets and franchises. .FLOWERS will provide an easy way for consumers to find flowers, and for florists to reach their customers.

Flowers are the reproductive structure of flowering plants. There are more than 270,000 types of flowers (source: http:⁄⁄www.flowers-cs.com⁄Flowers). Flowers present an endless variety of combinations in their range of color, size, form, and anatomical arrangement. They are widely prized for their beauty and aroma. The exchange of flowers continues to be a means of expressing condolences, love, best wishes or to mark a holiday or celebration.

The floral industry in the United States is worth over $35 billion as of 2010 (source: http:⁄⁄www.aboutflowers.com⁄about-the-flower-industry⁄industry-overview.html), with sales from the Valentine’s Day rush being the most important (http:⁄⁄www.pma.com⁄resources⁄hot-topics⁄floral⁄floral-market-watch⁄2011-valentines-day-floral-market-watch-report).

Flowers play an important role in human interaction and social communication. Because of quicker and more efficient shipping and delivery, the global market expansion and technological advances, the variety of flowers available to consumers is widening and growing. We believe that the .FLOWERS top-level domain will serve as an identifiable place on the Internet for people to go to learn about, sell and purchase flowers.

.FLOWERS will provide an identifiable means of communication between customers, farmers, vendors, and distributors in the global floral industry, as well as organizations and businesses that associate or identify with the floral industry.

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