18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The .CRICKET top-level domain will benefit Internet users by providing a designated namespace for people, entities and organizations interested in the sport of cricket. Cricket is a popular team sport around the world, especially in Great Britain and its former colonies. The World Cup of Cricket, held every four years, is one of the largest and most-viewed sporting events.

The .CRICKET gTLD will allow the distribution and exchange of information and entertainment relevant to cricket. The .CRICKET gTLD will benefit Internet users by enabling persons, entities and organizations with an affinity for cricket to communicate more easily and effectively with each other and with all Internet users. Internet users will benefit from a more distinctive and trustworthy internet experience in dealing with .CRICKET domain registrants and users. Commercial providers of good and services relating to cricket, including professional and amateur cricket players and associations, will use .CRICKET to reach their customers and fans. .CRICKET expects to provide an ample supply of relevant and available domain names for interested persons to claim an Internet presence.

.CRICKET will become the recognized choice for registrants who want to market and promote themselves and their websites to, and reach, the Internet-using public.

Similar gTLD applications: (0)