18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The goal for the .REVIEW top-level domain is to provide websites that review products, services or destinations with easily identifiable and memorable domain names.

A recent study revealed that consumers were willing to pay at least 20% more for services or goods receiving an “Excellent,” or 5-star rating compared for the same service or goods receiving a “Good,” or 4-star, rating. (Source: http:⁄⁄www.comscore.com⁄Press_Events⁄Press_Releases⁄2007⁄11⁄Online_Consumer_Reviews_Impact_Offline_Purchasing_Behavior., Andrew Lipsman, Nov 2007, accessed 3-10-2012).

The same study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. About 24% of the Internet users reported using online reviews prior to paying for a service delivered offline. (Source: http:⁄⁄www.comscore.com⁄Press_Events⁄Press_Releases⁄2007⁄11⁄Online_Consumer_Reviews_Impact_Offline_Purchasing_Behavior., Andrew Lipsman, Nov 2007, accessed 3-10-2012). Of those who visited a respective online review, 41% subsequently visited a restaurant, while 40% of hotel reviewers subsequently stayed at a hotel. (Source: http:⁄⁄www.comscore.com⁄Press_Events⁄Press_Releases⁄2007⁄11⁄Online_Consumer_Reviews_Impact_Offline_Purchasing_Behavior., Andrew Lipsman, Nov 2007, accessed 3-10-2012).

Because consumers who are not paid are fairer, less biased, and more transparent, reviews drafted by fellow consumers have a greater influence than those generated by professional or paid reviewers. (Source: http:⁄⁄www.comscore.com⁄Press_Events⁄Press_Releases⁄2007⁄11⁄Online_Consumer_Reviews_Impact_Offline_Purchasing_Behavior., Andrew Lipsman, Nov 2007, accessed 3-10-2012).

The .REVIEW domain will help consumers more easily find review sites on the Internet, and at the same time, it will bring recognition and success to safer, better valued, quality goods and services.

Similar gTLD applications: (0)