18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

MISSION AND PURPOSE
The .YOGA top-level domain will be a home for the many yoga studios, yoga teachers, independent yoga practitioners, manufacturers of yoga equipment and clothing, and other participants in the yoga ecosystem.

PUBLIC BENEFIT
By providing an identifying name for web and mobile content about yoga, yoga practices, yoga poses, yoga spirituality, yoga history, the benefits of yoga, yoga injuries and their treatment, and other content about yoga, the .YOGA top-level domain will make it easier for yoga studios, independent yoga practitioners, manufacturers of yoga equipment and clothing, and other participants in the yoga ecosystem to publish and find information about the fast-growing practice of yoga. The general public will benefit by being able to segregate content about yoga from content about other subjects.

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