18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

OVERVIEW

The .BUDAPEST top-level domain will serve the residents and businesses of Budapest, Hungary’s capital city. It will also serve to inform tourists, visitors, investors and other non-local Internet users about Budapest. The .BUDAPEST gTLD will also be used by the city government of Budapest for e-government services. .BUDAPEST will serve as an easily recognizable, easily accessible Internet identifier for the city of Budapest. The government of the City of Budapest is supporting the application for .BUDAPEST by Top Level Domain Holdings.

BUDAPEST: HISTORY, INFORMATION & STATISTICS

Budapest is the capital and largest city of Hungary, and the seventh-largest city in the European Union. The city of Budapest has approximately 1.75 million inhabitants, with 3.3 million living in the Budapest greater metropolitan area.

Budapest was created by the unification of three cities - Buda, Óbuda and Pest - in 1873 and from this point on the Hungarian capital started to grow and develop rapidly. Its area now is 525 sq. km. Pest makes up for two-thirds of the city and is located on the eastern, flat bank of the Danube, and one-third is Buda, located on the western, hilly bank of the Danube.

Since 2000, tourism has grown steadily. The tourism industry made a direct contribution of $4.7 billion to Hungaryʹs total GDP (4.2%), much of it from Budapest. In 2005 there were 135 hotels and more than 15,000 rooms in Budapest, mostly in the three- and four-star segments. Moreover, the number of tourist arrivals in Budapest increased by 50 percent between 1991 and 2004, to reach almost 2.4 million: a total compound growth rate of 3 percent. .BUDAPEST is expected to assist with tourism and add to these totals.

MISSION AND PURPOSE

The purpose of .BUDAPEST is to provide a digital identity for Hungary’s capital city, and to serve as a platform for information and services concerning Budapest.

The goal of the .BUDAPEST top-level domain is to establish itself as the obvious choice for registrants who want to associate themselves with the city of Budapest, for business, political, personal, or any other legal purpose.

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