gTLD	Full Legal Name	E-mail suffix	Detail
.موقع	Suhub Electronic Establishment	afilias.info	View

.SITE (Arabic IDN) intends to develop into the premier TLD for Arabic speakers on the Internet.

i General goals

Suhub Electronic Trading will engage in general marketing and branding, as well as outreach and marketing support to registrars to establish awareness of the .SITE (Arabic IDN) TLD and its intended uses in the minds of the public. The anticipated popularity of this TLD will also be attractive to registrars, incentivizing them to work with Suhub to make the TLD grow rapidly.

ii How .SITE (Arabic IDN) adds to the current space

.SITE (Arabic IDN) facilitates greatly expanded opportunities for domain creation in the Arabic language and innovative use of the Internet. Individuals and entities who have felt limited in their opportunities to obtain a desired TLD in Arabic will have new options available to them. The new domains in full Arabic script will greatly expand user choice and diversity of opportunity.

The TLD will be readily available for Arabic speakers around the world. As noted above, the TLD will make accessing and using the Internet easier for over 65 million Arabic speakers on line today. A distinct user advantage will be the representation of the full domain name in their native language, an option unavailable to them today. For businesses, the ability to directly target their audience in their native language represents a great opportunity for search optimization and expanding markets, which demonstrates another value of this TLD. For non-commercial registrants, they will have an affordable place to register names on any topic.

iii User experience goals

Suhub intends for .SITE (Arabic IDN) to be one of the most recognizable and useful TLDs on the Internet, especially for Arabic speakers. The explosion of new domain possibilities will foster innovation and creativity on the part of registrants, who will then create new and diverse user experiences for users.

iv Registry policies

.SITE (Arabic IDN) will be an open TLD, generally available to all registrants (except in the Sunrise period).
In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least five years.



The roll-out of our TLD is anticipated to feature the following phases:
• Reservation of reserved names and premium names, which will be distributed through special mechanisms (detailed below).
• Sunrise — the required period for trademark owners to secure their domains before availability to the general public. This phase will feature applications for domain strings, verification of trademarks via Trademark Clearinghouse and a trademark verification agent, and a Trademark Claims Service.
• General Availability period — real-time registrations, made on a first-come first-served basis. Trademark Claims Service will be in use at least for the first 60 days after General Availability applications open.

The registration of domain names in the .SITE (Arabic IDN) TLD will follow the standard practices, procedures and policies Afilias, the back-end provider of registry services, currently has in place. This includes the following:
• Domain registration policies (for example, grace periods, transfer policies, etc.) are defined in response #27.
• Abuse prevention tools and policies, for example, measures to promote WHOIS accuracy and efforts to reduce phishing and pharming, are discussed in detail in our response #28.
• Rights protection mechanisms and dispute resolution mechanism policies (for example, UDRP, URS) are detailed in #29.

Other detailed policies for this domain include policies for reserved names.


Reserved names

Registry reserved names

We will reserve the following classes of domain names, which will not be made generally available to registrants via the Sunrise or subsequent periods:
• All of the reserved names required in Specification 5 of the new gTLD Registry Agreement;
• The geographic names required in Specification 5 of the new gTLD Registry Agreement, and may be released to the extent that Registry Operator reaches agreement with the government and country-code manager;
• The registry operator’s own name and variations thereof, and registry operations names (such as registry.tld, and www.tld), for internal use;
• Names related to ICANN and Internet standards bodies (iana.tld, ietf.tld, w3c.tld, etc.), and may be released to the extent that Registry Operator reaches agreement with ICANN.

The list of reserved names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know which names have been set aside.



v. Privacy and confidential information protection
As per the New gTLD Registry Agreement, we will make domain contact data (and other fields) freely and publicly available via a Web-based WHOIS server. This default set of fields includes the mandatory publication of registrant data. Our Registry-Registrar Agreement will require that registrants consent to this publication.

We shall notify each of our registrars regarding the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to the Registry Operator by such registrar is collected and used, and the intended recipients (or categories of recipients) of such Personal Data (the data in question is essentially the registrant and contact data required to be published in the WHOIS). We will require each registrar to obtain the consent of each registrant in the TLD for the collection and use of such Personal Data. The policies will be posted publicly on our TLD web site. As the registry operator, we shall not use or authorize the use of Personal Data in any way that is incompatible with the notice provided to registrars.

Our privacy and data use policies are as follows:
• As registry operator, we do not plan on selling bulk WHOIS data. We will not sell contact data in any way. We will not allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations.
• We may use registration data in the aggregate for marketing purposes.
• DNS query data will never be sold in a way that is personally identifiable.
• We may from time to time use the demographic data collected for statistical analysis, provided that this analysis will not disclose individual Personal Data and provided that such use is compatible with the notice provided to registrars regarding the purpose and procedures for such use.

As the registry operator we shall take significant steps to protect Personal Data collected from registrars from loss, misuse, unauthorized disclosure, alteration, or destruction. In our responses to Question 30 (“Security Policy”) and Question 38 (“Escrow”) we detail the security policies and procedures we will use to protect the registry system and the data contained therein from unauthorized access and loss.

Please see our response to Question 26 (“WHOIS”) regarding “searchable WHOIS” and rate-limiting. That section contains details about how we will limit the mining of WHOIS data by spammers and other parties who abuse access to the WHOIS.

In order to acquire and maintain accreditation for our TLD, we will require registrars to adhere to certain information technology policies designed to help protect registrant data. These will include standards for access to the registry system and password management protocols. Our response to Question 30, “Security Policy” provides details of implementation.

We will allow the use of proxy and privacy services, which can protect the personal data of registrants from spammers and other parties that mine zone files and WHOIS data. We are aware that there are parties who may use privacy services to protect their free speech rights, or to avoid religious or political persecution.

gTLD	Full Legal Name	E-mail suffix	Detail
.ART	.ART REGISTRY INC.	afilias.info	View

Our vision includes encouraging outreach, participation, collaboration, and promoting artistic expression on a global scale through the fostering of an open and inclusive community of peers. The .ART TLD will provide registrants with a cost-efficient way to present their interests and ideas online within an art context. International co-branding opportunities include inspirational leaders from across the art and design world.


The domain will explore outreach and innovative new ways to promote the careers of a diverse range of artists as well as their innovative ideas and output worldwide. Artists will be offered domains and websites through which to feature ideas and raise questions that may challenge the beliefs of impacted stakeholders from the broader Internet community


.ART will be an open TLD, generally available to all registrants. We forecast approximately 17500 Domains Under Management (DUMs) by the third year of operation.


i. General goals

The current TLD space is becoming saturated with general and art-related names. At the end of 2011, there were 95.5 million registered .com domain names and 220 million total registered domain names (Source: http:⁄⁄royal.pingdom.com⁄2012⁄01⁄17⁄internet-2011-in-numbers⁄). This saturation decreases the ability of companies and arts-focused individuals to establish a meaningful and contextually relevant Internet identity. The .ART TLD opens up more options for companies, artists and patrons seeking to establish a clear art-branded Internet identity.

ii. How .ART adds to the current space

The art world tends to encompass two vying approaches: universal access to cultural products versus the protection of intellectual property. In a field where individual authorship is as highly valued as the dissemination of ideas, the Internet functions as a complex arena open to both approaches. While copyright supporters work hard to ensure that intellectual property is safeguarded against theft, many artists and other cultural producers support new and emerging methods of sharing intellectual property in an effort to create universal access to cultural products and developments. The .ART TLD would function as a trusted and easily identifiable arena for artists and others to showcase their work. Being a creative hub, it will also generate dialogue and exchange both within the art world and liaise artistic production with other fields and audiences.

In addition, archiving digital and ephemeral material is a growing concern in the field of contemporary art, as unprecedented amounts of data and material are lost on a continual basis due to lack of resources and infrastructure. .ART will make archiving a realistic possibility for individuals and organizations concerned with the potential loss of ideas.

.ART envisions itself as both a supportive platform and a catalyst for creativity. Not only will .ART be a digital venue for creative artists, but a percentage of our revenue will be used to commission .ART registrants to create new work and award grants to promising artists, organizations, or patrons. Supporting artists is an important part of the .ART mandate, and will be safeguarded at all costs. .ART promotes artistic risk-taking by providing a time and space for the reflection of ideas without political, search engine, social network or other market pressures. We encourage patrons of the art world to participate and offer creative input towards developing successful strategies to fund and promote local art projects.

iii. User experience goals

Our goal is for the .ART TLD to become a platform for various endeavors including the furthering of online research and the development of new, dialogue-generation tools meant to facilitate feedback, organize user-generated content and interests and enable collaboration and relevant traffic. This platform will allow artists to better promote their art and locate local educators, artists, collectors and, historians.

Registrants will be able to establish an Internet presence that is directly related to and descriptive of their art-specific interests. One of the primary benefits to registrants of .ART TLD will be the ability to create clear, accessible online identities. This will allow artists to better promote themselves and enable potential clientele to more easily locate information and services. An increase in the diversity of user choices will foster healthy competition and innovation, both artistically and commercially.

.ART will become an important facilitator between technology creators and registrants who would use internet for promotion of their own work including art-related institutions who would use the technology to increase art sales and art market turnover.

iv. Registry policies

.ART will be an open TLD, generally available to all registrants (except in the Sunrise period).
In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least one year.

The roll-out of our TLD is anticipated to feature the following phases:
• Reservation of reserved names and premium names, which will be distributed through special mechanisms (detailed below).
• Sunrise — the required period for trademark owners to secure their domains before availability to the general public. This phase will feature applications for domain strings, verification of trademarks via Trademark Clearinghouse and a trademark verification agent, auctions between qualified parties who wish to secure the same string, and a Trademark Claims Service.
• Land rush — this period provides an opportunity for potential registrations to apply for names prior to the General availability period.
• General Availability period — real-time registrations, made on a first-come first-served basis. Trademark Claims Service will be in use at least for the first 60 days after General Availability applications open.

The registration of domain names in the .ART TLD will follow the standard practices, procedures and policies Afilias, the back-end provider of registry services, currently has in place. This includes the following:

• Domain registration policies (for example, grace periods, transfer policies, etc.) are defined in response #27.
• Abuse prevention tools and policies, for example, measures to promote WHOIS accuracy and efforts to reduce phishing and pharming, are discussed in detail in our response #28.
• Rights protection mechanisms and dispute resolution mechanism policies (for example, UDRP, URS) are detailed in #29.

Other detailed policies for this domain include policies for reserved names.


Reserved names

Registry reserved names

We will reserve the following classes of domain names, which will not be made generally available to registrants via the Sunrise or subsequent periods:
• All of the reserved names required in Specification 5 of the new gTLD Registry Agreement;
• The geographic names required in Specification 5 of the new gTLD Registry Agreement, and may be released to the extent that Registry Operator reaches agreement with the government and country-code manager;
• The registry operator’s own name and variations thereof, and registry operations names (such as registry.tld, and www.tld), for internal use;
• Names related to ICANN and Internet standards bodies (iana.tld, ietf.tld, w3c.tld, etc.), and may be released to the extent that Registry Operator reaches agreement with ICANN.

The list of reserved names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know which names have been set aside.


Premium names

The registry will also designate a set of premium domain names, set aside for distribution via special mechanisms. The list of premium names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know that these names are not available. Premium names may be distributed via mechanisms such as requests for proposals, contests, direct sales, and auctions.

For the auctioning of premium names, we intend to contract with an established auction provider that has successfully conducted domain auctions. This will ensure that there is a tested, trustworthy technical platform for the auctions, auditable records, and reliable collection mechanisms. With our chosen auction provider, we will create and post policies and procedures that ensure clear, fair, and ethical auctions. As an example of such a policy, all employees of the registry operator and its contractors will be strictly prohibited from bidding in auctions for domains in the TLD. We expect a comprehensive and robust set of auction rules to cover possible scenarios, such as how domains will be awarded if the winning bidder does not make payment.

v. Privacy and confidential information protection

As per the New gTLD Registry Agreement, we will make domain contact data (and other fields) freely and publicly available via a Web-based WHOIS server. This default set of fields includes the mandatory publication of registrant data. Our Registry-Registrar Agreement will require that registrants consent to this publication.

We shall notify each of our registrars regarding the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to the Registry Operator by such registrar is collected and used, and the intended recipients (or categories of recipients) of such Personal Data (the data in question is essentially the registrant and contact data required to be published in the WHOIS). We will require each registrar to obtain the consent of each registrant in the TLD for the collection and use of such Personal Data. The policies will be posted publicly on our TLD web site. As the registry operator, we shall not use or authorize the use of Personal Data in any way that is incompatible with the notice provided to registrars.

Our privacy and data use policies are as follows:
• As registry operator, we do not plan on selling bulk WHOIS data. We will not sell contact data in any way. We will not allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations.
• We may use registration data in the aggregate for marketing purposes.
• DNS query data will never be sold in a way that is personally identifiable.
• We may from time to time use the demographic data collected for statistical analysis, provided that this analysis will not disclose individual Personal Data and provided that such use is compatible with the notice provided to registrars regarding the purpose and procedures for such use.

As the registry operator we shall take significant steps to protect Personal Data collected from registrars from loss, misuse, unauthorized disclosure, alteration, or destruction. In our responses to Question 30 (“Security Policy”) and Question 38 (“Escrow”) we detail the security policies and procedures we will use to protect the registry system and the data contained therein from unauthorized access and loss.

Please see our response to Question 26 (“WHOIS”) regarding “searchable WHOIS” and rate-limiting. That section contains details about how we will limit the mining of WHOIS data by spammers and other parties who abuse access to the WHOIS.

In order to acquire and maintain accreditation for our TLD, we will require registrars to adhere to certain information technology policies designed to help protect registrant data. These will include standards for access to the registry system and password management protocols. Our response to Question 30, “Security Policy” provides details of implementation.

We will allow the use of proxy and privacy services, which can protect the personal data of registrants from spammers and other parties that mine zone files and WHOIS data. We are aware that there are parties who may use privacy services to protect their free speech rights, or to avoid religious or political persecution.