18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The Applicant, Vistaprint Limited, is the Intellectual Property holding company of the publicly traded company, Vistaprint NV, a large online supplier of printed and promotional material as well as marketing services to micro businesses and consumers. It offers business and consumer marketing and identity products and services worldwide. Vistaprint Limited and its subsidiaries also operate the WEBS and VISTAPRINT websites (webs.com, vistaprint.com and others) and benefits from online transactions with customers. Through its subsidiaries, the Applicant also provides hosting and other Internet related services. This is done in particular through the WEBS website, accessible through webs.com
According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:
i. Securing, protecting and operating one of the Applicant’s business lines (“WEBS”) to the benefit of its stakeholders, referred to below and in particular, members of the WEBS community;
ii. Reflect and operate Applicantʹs ʺWEBSʺ business at the top level of the DNS’ hierarchy;
iii. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted location on the Internet;
iv. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its stakeholders.

Similar gTLD applications: (3)