| gTLD | Full Legal Name | E-mail suffix | Detail | | .CIALIS | Eli Lilly and Company | fairwindspartners.com | View |
18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Lilly believes that the proposed .CIALIS gTLD has the potential to offer the following benefits to Internet users and consumers:
-Establish a trusted source of information for the millions of patients, partners, and health care professionals who use or are involved with Lilly’s Cialis product and related services, as well as for investors and others seeking information regarding Lilly’s Cialis product, Lilly’s affiliates and subsidiaries, and their products and services, and for the general Internet user population;
-Provide Lilly and its qualified subsidiaries and affiliates with short and memorable Internet addresses related to the Cialis product;
-Develop a potential platform for secure access to Cialis-related information for consumers, in order to minimize the likelihood of accessing counterfeit or illegal versions of the medicine that pose a risk to patient safety; and
-Potentially provide Lilly and its qualified subsidiaries and affiliates with an online single source-identifying function related to the Cialis product for its current and future customers around the globe.
Currently Lilly operates a number of websites that correspond to the various geographic regions in which it has a substantial presence. Lilly uses a combination of second-level and top-level domain names in connection with these websites. Lilly believes that the .CIALIS gTLD could help to provide a more intuitive source-identifying function for its current and future customers around the globe.
18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
The primary mission and purpose of the .CIALIS gTLD is to provide a trusted, hierarchical, and intuitive virtual platform to deliver content and information about Lillyʹs business, the Cialis product, and services related to that product. As Lilly’s business model continues to evolve, it is the company’s desire to pursue and develop new opportunities to provide its online content and services to consumers in the U.S. and internationally on a variety of platforms, including the Internet and mobile devices. Given that customers increasingly request access to information about Lilly and its products through a variety of channels, including via websites using domain names, Lilly believes that the .CIALIS gTLD has the potential to provide an innovative, virtual avenue to Lilly that will deepen and broaden the companyʹs relationship with patients, partners, health care professionals, and other stakeholders.
Most importantly, Lilly will be able to provide access to Cialis product information and other related online content in a namespace devoid of cybersquatting, sales of counterfeit or illegal medicines, and other malicious activities. Patient safety is paramount to Lilly and it is anticipated that the .CIALIS gTLD will help further that goal. The .CIALIS gTLD has the potential to offer Internet users a safe and intuitive means of accessing authorized content from Lilly and its qualified subsidiaries and affiliates related to the Cialis product.
18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
As a branded gTLD, the primary driving factors behind the .CIALIS gTLD are differentiation and innovation. The success of .CIALIS will not be measured by the number of domain names registered, but rather by the levels of consumer recognition and trust that are placed in the gTLD. More specifically, Lilly will be able to communicate to Internet users that the .CIALIS namespace provides a safe and trusted place to find information about Lilly’s Cialis product and related services.
18.2.3 What goals does your proposed gTLD have in terms of user experience?
Lilly believes that the .CIALIS gTLD will provide a single, trusted experience for the millions of consumers worldwide who use the Cialis product and related services, as well as for those seeking information related to Cialis, such as investors, health care professionals, partners, and patients. In addition to providing consumers with short and intuitive domain names to remember, the .CIALIS gTLD will indicate to Internet users that the domains and website content are owned and controlled by Lilly and its qualified subsidiaries and affiliates, thus demonstrating to users that the information is safe from spam and other potentially infringing or harmful content.
The initial use of the .CIALIS gTLD will be primarily defensive in nature, with Lilly registering a limited number of second-level domain names. This initial use will provide Lilly’s IT and security personnel with an opportunity to test access to Lilly’s Cialis-related websites, and ensure interoperability with various software and Web-⁄mobile-based applications. Once the appropriate security and stability issues have been satisfactorily addressed, Lilly will likely begin allocating domain names for internal corporate use and may redirect new .CIALIS domain names to preexisting content. This phased rollout will likely take place over a multi-year period, and is subject to change depending upon a range of external factors.
During this same period of time, Lilly will evaluate potential strategies for use of the .CIALIS gTLD in other ways that will advance Lilly’s corporate mission and goals.
18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
Lilly currently intends for the .CIALIS gTLD to be exclusively used by Lilly and its qualified subsidiaries and affiliates, at least for the first three years of operation. By virtue of its corporate relationship with those entities, Lilly will be able to require that the use of the .CIALIS gTLD is in support of the goals listed above. In the event of an expansion to approved partners and others as described above, Lilly will require that such use of the .CIALIS gTLD supports the goals listed above by means of the terms and conditions of the relevant agreements that such other parties will execute.
18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
As a global pharmaceutical company, Lilly recognizes that this is an evolving area of law. Due to the fact that every domain name will be registered to Lilly and its qualified subsidiaries and affiliates, at least for the first three years of operation, and because the .CIALIS gTLD will be identified with Lilly, the company has a vested interest in ensuring that accurate and current domain name information is readily available in connection with each .CIALIS domain name. All private or confidential information will be protected as required by applicable law.
Lilly will ensure that the operation of the .CIALIS gTLD will be consistent with Lillyʹs Privacy Policy available here: http:⁄⁄www.lilly.com⁄privacy⁄Pages⁄default.aspx.
In addition, Lilly intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language that has been included in the template Registry Agreement and that has been successfully utilized by existing ICANN gTLD Registry Operators.
The template Registry Agreement states, “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.”
18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
As noted above, Lilly’s driving factor in securing the .CIALIS gTLD in ICANN’s first gTLD application round is precautionary in nature, and while Lilly sees the potential for this gTLD to play a large role in Lilly’s future online strategic initiatives, there are a number of unanswered questions concerning consumer recognition, the adoption of new gTLDs, and the response from search engines in the marketplace that will influence both the usage of the gTLD and communications about that usage.
Notwithstanding this, Lilly plans to start using .CIALIS domains initially as redirects to some existing .COM websites. Lilly also plans to carefully review the release of new gTLDs by others, the response from search engines to new gTLDs, and consumer perception. As the marketplace evolves, Lilly will reasonably invest in outreach and communication as needed to help its consumers and partners to continue to interact with Lilly’s Cialis-related content in a simplified and more intuitive manner.
| gTLD | Full Legal Name | E-mail suffix | Detail | | .AIG | American International Group, Inc. | fairwindspartners.com | View |
18.2 How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
AIG believes that a proposed .AIG gTLD has the potential to offer the following benefits to Internet users and consumers:
Establish a trusted source of information and an online marketplace for the millions of consumers who purchase insurance and financial products through AIG’s online sites, for investors and third parties seeking information, and for the general Internet user population;
Provide AIG and its qualified subsidiaries and affiliates with short and memorable Internet addresses; provide increased navigation to products, services, advertising campaigns, public interest content, public awareness initiatives, etc.;
Through the adoption of new gTLDs by the wider Internet user community, consumers may benefit from a lower incidence of phishing and malware often associated with mistypes of domain names in the .COM space that are owned by cybersquatters, since consumers will be navigating to domain names in the .AIG gTLD;
Minimize the cost and need for defensive registrations because domain names will only be allocated within the .AIG gTLD to AIG and qualified subsidiaries and affiliates; and
Develop a potential platform for the secure access to, and purchase and distribution of, AIG products and information to consumers, in order to minimize the potential for counterfeit or infringing goods and services.
Currently, AIG operates a number of corporate websites using a combination of second-level and top-level domain names. A representative sampling of AIG websites that incorporate geographical identifiers into the domain name include:
AIG.de
AIG.am
AIG.ac
AIG.cg
AIG.hm
AIG.lv
AIG.ch
AIG.co.je
AIG.com.lv
AIG.com.do
AIGEurope.de
AIGSlovakia.com
AIG believes that a .AIG gTLD has the potential to provide an online single-source identifying function for its global customers. This is in contrast to the present approach AIG has used as it expands into different markets around the world, which consists of registering the domain names that are available, rather than those that may be the most intuitive.
18.2.1 What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
The primary mission and purpose of the .AIG gTLD is to provide a trusted, hierarchical, and intuitive online marketplace to deliver AIG insurance and financial products, as well as information about the company’s businesses and focus, and other goods and services. As AIG continues to expand, the company will continue to pursue and develop opportunities to market and distribute its online content and products to consumers, in the U.S. and internationally, and on various platforms, including the Internet and mobile devices. Given that customers increasingly request access to AIG products and information through a variety of channels, which include domain names, AIG believes that a .AIG gTLD has the potential to provide an innovative, virtual avenue to AIG’s companies and products that will deepen and broaden its relationship with consumers and the general Internet population.
Most importantly, AIG will be able to provide access to its products and online content in a namespace devoid of piracy, cybersquatting, and other malicious activities. Providing consumers with a trusted experience is paramount to AIG, and a .AIG gTLD will be used to further that goal.
While insurance and financial companies such as AIG must constantly fight to protect their valuable intellectual property from piracy on the Internet, a .AIG gTLD potentially offers consumers a safe and intuitive means of accessing authorized content from AIG and its affiliates.
18.2.2 What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
As a branded gTLD, the primary driving factors of the .AIG gTLD are differentiation and innovation. The success of the gTLD will be measured not by the number of domain names registered, but rather by the level of consumer recognition and trust that is placed in the .AIG gTLD. Using this benchmark, AIG will strive to build consumer recognition and trust through usage of the .AIG gTLD that rise to the level found in the .EDU and .GOV gTLDs.
As noted above, AIG is a leading international insurance and financial organization that leverages numerous distribution channels and emerging technologies to deliver its online content and insurance and financial products to customers internationally. The .AIG gTLD has the potential to serve as a cornerstone of this online strategy.
18.2.3 What goals does your proposed gTLD have in terms of user experience?
AIG believes that the .AIG gTLD will provide a single, trusted ecosystem experience for the millions of consumers worldwide who purchase the company’s products, as well as those who seek information about AIG, including investors and members of the press. Consumers will know that domains and content on .AIG are owned and controlled by AIG and are thus more likely to be protected from infringing, pirated, or harmful content.
The initial use of the .AIG gTLD will involve a limited number of second-level domain names. This initial use will provide AIG the ability to ensure seamless and secure access to the AIG websites and interoperability with various software and Web-⁄mobile-based applications. Once appropriate security and stability issues have been satisfactorily addressed, AIG will likely begin allocating domain names for internal corporate use and may redirect new .AIG domain names to pre-existing content. This phased rollout will likely take place over a multi-year period, subject to change depending upon a range of external factors.
At the same time, AIG will evaluate potential strategies to migrate traffic away from the current network of second-level domains registered in various TLDs, to the .AIG, .CHARTIS, and .TRAVELGUARD gTLDs, which offer the potential to provide customers with trusted online sources for AIG products and services.
After consideration of the following factors: analysis of AIG’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that AIG will have full control over the number of registrations in the .AIG gTLD namespace, AIG reasonably assumes that the number of domain name registrations will be less than 10,000 in the first five years of operation.
18.2.4 Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
AIG currently intends for the .AIG gTLD to be used exclusively by AIG and its qualified subsidiaries and affiliates. Because of this condition, and because the AIG mark is a valuable brand, the protection of which is paramount to the company, AIG intends to address registration and use requirements in its qualified subsidiary and affiliate agreements, rather than in a domain name registration agreement.
Notwithstanding this, AIG will incorporate all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement that each qualified subsidiary⁄affiliate will execute.
18.2.5 Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
As a global insurance and financial organization, AIG respects the privacy of its customers and other consumers. The company employs a variety of physical, electronic, contractual, and managerial safeguards to protect personal and confidential information while serving its customers and on its websites. AIG will take similar precautions to protect registrant and user data associated with the .AIG gTLD. Furthermore, given that every domain name will be registered to AIG or a qualified subsidiary⁄affiliate, AIG has a vested interest in ensuring that accurate and current registrant information is readily available in connection with each .AIG domain name.
AIG will ensure that the operation of the .AIG gTLD will be consistent with AIG’s Privacy Statement, available on its website at http:⁄⁄www.aigcorporate.com⁄termsofuse⁄privacy.html.
In addition, AIG intends to incorporate contractual language in its Registry-Registrar Agreement (RRA) modeled after language that has been included in the template Registry Agreement and that has been successfully utilized by existing ICANN gTLD registry operators.
The template Registry Agreement states, “Registry Operator shall (i) notify each ICANN-accredited registrar that is a party to the registry-registrar agreement for the TLD of the purposes for which data about any identified or identifiable natural person (“Personal Data”) submitted to Registry Operator by such registrar is collected and used under this Agreement or otherwise and the intended recipients (or categories of recipients) of such Personal Data, and (ii) require such registrar to obtain the consent of each registrant in the TLD for such collection and use of Personal Data. Registry Operator shall take reasonable steps to protect Personal Data collected from such registrar from loss, misuse, unauthorized disclosure, alteration or destruction. Registry Operator shall not use or authorize the use of Personal Data in a way that is incompatible with the notice provided to registrars.”
18.2.6 Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
AIG sees the potential for the .AIG gTLD to play a large role in the company’s future online strategy. While the extent of likely benefits is currently uncertain due to questions of consumer recognition, the adoption of new gTLDs, and the response from search engines in the marketplace, all of which will influence the communication and usage strategies for the gTLD, AIG anticipates a phased-in approach to using and promoting the .AIG gTLD.
As a first step, AIG plans to start using .AIG domains initially as redirects to existing .COM domains. Subsequently, AIG expects to initiate a targeted rollout using select gTLD domains as primary addresses and, after careful analysis and study of this rollout, AIG may engage in a broader initiative, should the results be satisfactory and in accordance with the company’s overall strategic goals. The actual usage of .AIG domain names will dictate what public communications and consumer outreach is conducted to encourage navigation to the .AIG gTLD, including advertising, media outreach, email campaigns, etc.